A new kind of executive fastback: the Volkswagen Arteon (sponsored)

The Arteon sets pulses racing with its striking looks and engaging driving experience

Business is no longer a synonym for conservative, slow to change or old-fashioned. In the 21st century, dynamic executives are 'disrupting' industries and business models the world over, transforming the world in unexpected ways. And a similar transition is underway in the executive-car market. Customers have become more demanding: to the traditional requirements of comfort and space have been added the need for the car to stand out and make a statement – as well as being exciting to drive. 

The Volkswagen Arteon embodies this ideal perfectly. Its designer Klaus Bischoff has hailed it as "the start of a new era" for the German brand's design language, and it's not difficult to see why. The first thing that grabs your attention is the bold headlight and grille profile up front, then the coupe-like sweeping roofline, prominent wheelarches and crisp detailing down the side. At the back, there's a smart fastback shape – unlike many of the Arteon's rivals – as well as distinctive ARTEON lettering across the tailgate.

Styling is just as dynamic when you step inside, but convenience and comfort for driver and passengers alike hasn't been forgotten, either. The design is unobtrusive and sleek, with typically solid Volkswagen build quality throughout. Incorporated in this layout is the very latest in-car technology, displaying all the functions and information you need either on the Active Info Display behind the steering wheel, or the large touchscreen in the middle of the dashboard.

• Revealing the tech secrets of the Volkswagen Arteon

It's a technological tour de force under the bonnet as well, where owners can choose from modern TSI petrol or TDI diesel engines, as well as six-speed manual or seven-speed DSG transmissions. Every combination promises a smooth and refined yet engaging driving experience in keeping with the Arteon's elegant and sophisticated nature. CO2 emissions and fuel economy are impressive, too, keeping tax bills and expenses nicely in line. 

So whether you're on your way to a meeting in the city, getting away from it all in the countryside or covering significant mileage on the motorway, the Arteon will keep you quietly cocooned from the bustling world outside, while also fully engaged with the drive in hand. It's definitely a new kind of executive fastback.

Take our survey now for your chance to win one of five £100 John Lewis vouchers...

Recommended

New 2020 Volkswagen Arteon Shooting Brake on sale now
Volkswagen Arteon

New 2020 Volkswagen Arteon Shooting Brake on sale now

The new Volkswagen Arteon Shooting Brake estate is available to order in the UK now, with prices starting from £37,640
3 Sep 2020
Hot 2020 Volkswagen Arteon R spied at the Nurburgring
Volkswagen Arteon

Hot 2020 Volkswagen Arteon R spied at the Nurburgring

The hot Volkswagen Arteon R is set to be revealed later this year with a 2.0-litre turbo engine
15 Apr 2020
New sporty Volkswagen Arteon R-Line Edition uncovered
Volkswagen Arteon

New sporty Volkswagen Arteon R-Line Edition uncovered

The Volkswagen Arteon R-Line Edition, which is limited to just 1,000 examples, features extra standard kit and a unique colour scheme
28 Feb 2020

Most Popular

New Suzuki Swace estate launched on UK market
News

New Suzuki Swace estate launched on UK market

Based on the Toyota Corolla Touring Sports, the Suzuki Swace estate comes to the UK
11 Nov 2020
All-new Renault Kangoo van unveiled ahead of 2021 launch
Renault Kangoo ZE Concept - show pic
Renault Kangoo

All-new Renault Kangoo van unveiled ahead of 2021 launch

First images of the third-generation Renault Kangoo panel van - which will soon square-up to the new Volkswagen Caddy
12 Nov 2020
New Citroen C3 2020 review
Citroen C3

New Citroen C3 2020 review

The Citroen C3 supermini has been updated for 2020, but have the updates boosted its appeal?
12 Nov 2020