Infiniti to withdraw from European market next year

UK sales to stop early next year, while production at Sunderland plant to cease in July

Infiniti Q30 1.6 DCT - front

Infiniti will stop selling its vehicles in western European markets early next year, the company has confirmed.

The Japanese firm has struggled to gain a foothold in the European and UK markets since it launched in 2008. In the UK last year the company sold only 750 vehicles.

Nissan will not build next X-Trail at Sunderland factory

Advertisement - Article continues below

The restructuring plan means Infiniti will focus its efforts on the US and Chinese markets where the brand will electrify its entire product range from 2021.  

A company spokesperson said that the cost of R&D required to meet the new CO2 legislation versus the number of vehicles Infiniti sells in Europe means there is not a ‘sustainable business case’ for the brand here.

Production of the Infiniti Q30 and QX30, which are both built at Nissan’s plant in Sunderland, will cease in July.

Infiniti UK has confirmed it will honour any outstanding vehicles warranties, while customers with a vehicle on order will be contacted. Existing customers are being advised to head online and register details on the Infiniti website where they will be informed about the company's restructure and future customer relationship.

The firm has said that it is looking to ‘find alternative’ opportunities for its employees, of which 300 are based in the UK.

Are you sad about Infiniti leaving the UK and Europe? Let us know in the comments below... 


Most Popular

New Ferrari Roma 2020 review
Ferrari Roma

New Ferrari Roma 2020 review

The new Ferrari Roma GT is the iconic Italian brand’s latest offering – and it’s a big improvement
4 Aug 2020
Mitsubishi's UK exit: full details and what it means for owners

Mitsubishi's UK exit: full details and what it means for owners

Mitsubishi is leaving the UK and Europe. We look at the warranty, servicing and dealership issues facing existing owners of the brand's cars.
31 Jul 2020
"Many car dealerships just don’t try hard enough"

"Many car dealerships just don’t try hard enough"

Mike Rutherford thinks the latest Driver Power survey confirms that some car dealerships aren't trying their hardest to sell cars
2 Aug 2020