Skip advert
Advertisement

New Jaguar factory to allow for 'more glamorous' designs

Jaguar's new design centre could see future models become more luxurious

I-Pace clay

Jaguars could be made even more luxurious in the future - and the newly appointed design director believes that the company’s new design facility could help the British brand to achieve this.

The new design centre, opened recently as part of a £500m investment in Jaguar Land Rover’s site at Gaydon, will greatly expand the capacity of the British premium brand to produce concepts and production cars. It features an extensive mixture of computer-aided graphics workstations and clay model platforms that feature up to 30 state-of-the-art milling machines; in contrast, Jaguar’s old facility at Whitley had just two. Significantly, it also brings the 280-odd design staff together in one building for the first time in Jaguar’s history. 

Advertisement - Article continues below

Jaguar Land Rover creates 3D-printed glove

Speaking at the official inauguration of the new site, Julian Thomson, who recently replaced Ian Callum as Jaguar design director, said the design centre could allow the brand to develop its ideas further, perhaps pushing it into even more luxurious designs.

“Maybe we could become even more Jaguar,” Thomson said. “There will be change for us as a brand but also changes in the customer market and the requirements and expectations of buyers. Perhaps Jaguar will become even more glamorous; the new design centre will allow us to turn the volume up to a whole new level.”

However, Jaguar’s head of exterior design, Adam Hatton, said that the facility would focus on perfecting existing models instead of exploring multiple possibilities for Jaguar to expand its range. “This doesn’t mean massive expansion of the model line-up,” he said. “It’ll speed up our processes and allow us to inject even more refinement into everything that we do.”

What do you think to Jaguar's designs? Let us know in the comments below...

Skip advert
Advertisement
Editor-at-large

John started journalism reporting on motorsport – specifically rallying, which he had followed avidly since he was a boy. After a stint as editor of weekly motorsport bible Autosport, he moved across to testing road cars. He’s now been reviewing cars and writing news stories about them for almost 20 years.

Find a car with the experts

Skip advert
Advertisement

Recommended

New Jaguar GT spotted testing again looking long, low and suitably mean
Jaguar Type 00 - front 3/4

New Jaguar GT spotted testing again looking long, low and suitably mean

A close-to-production concept of the eagerly awaited EV is set be revealed later this year, before the road-going model lands in 2026
News
27 Jun 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
23 Jun 2025
Jaguar Land Rover stops car exports to the US in wake of Trump Tariffs
Range Rover Evoque

Jaguar Land Rover stops car exports to the US in wake of Trump Tariffs

JLR announced a four-week pause on shipments of all its cars to the US as it comes to terms with 25% tariffs.
News
5 Apr 2025
New Jaguar Type 00 stirs up more hype by shutting down the streets of Paris
Jaguar Type 00 blue - front 3/4

New Jaguar Type 00 stirs up more hype by shutting down the streets of Paris

The Type 00 concept was unveiled in December 2024, previewing a bold new direction for Jaguar
News
11 Mar 2025

Most Popular

Range Rover Sport SV gets massive £35k price drop as it enters series-production
Range Rover Sport SV Black - front

Range Rover Sport SV gets massive £35k price drop as it enters series-production

There’s also a new SV Black trim, and a Range Rover Sport Stealth Package for non SVs
News
1 Jul 2025
Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model
Ferrari Amalfi - front static

Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model

A slick new look and more power are the headlines for Ferrari’s new baby, but it’s probably some simple new buttons that will get customers’ attention
News
1 Jul 2025
Geely is coming to the UK, and its assault will start with EX5 SUV
Geely EX5 - front

Geely is coming to the UK, and its assault will start with EX5 SUV

Geely has looked to Lotus to ensure it's new electric SUV lives up to our driving expectations
News
2 Jul 2025