Skip advert
Advertisement

New 2022 Range Rover hits 10,000 UK orders, despite higher prices

The higher cost of the new Range Rover hasn’t deterred buyers, with Land Rover already banking 10,000 orders in the UK, stretching the waiting list to a year

Range Rover - front action

The new 2022 Range Rover has taken noticeable steps forward in terms of luxury, refinement and quality, and so have prices, but at least 10,000 people have paid no heed to the increased cost by placing an order.

Jaguar Land Rover UK managing director Rawdon Glover noted at the UK launch that the average specced-out price of a fifth-generation ‘L460’ Range Rover sold in the country is £125,000, a huge increase over the £100,000 average for the outgoing ‘L405’. 

Glover added: “We’ve got about 10,000 orders we’re looking to fulfil in the UK, and reaction globally has been equally as strong. So we’ve got about a 12-month waiting list, which is probably about as far as I’d want that to go.”

Advertisement - Article continues below

Glover talked of freeing up additional production volume “because we probably don’t have sufficient capacity to fulfil all the demand across the globe,” although Land Rover doesn’t want to go too far in this regard. “Scarceness and rarity are two qualities that you absolutely associate with modern luxury, so we need to make sure we never get to the point where it’s over-supplied. But getting that balance right for lead times is key,” Glover explained. 

He also thinks increased competition, along with the new Range Rover’s technology uplift, has helped justify the higher prices, particularly for the most expensive specs with high levels of personalisation. The Range Rover now has two luxurious rivals it didn’t have at the time of the L405’s launch – the Bentley Bentayga and the Rolls-Royce Cullinan, which Glover alluded to. 

“The entrants above us that have come in - they’ve raised the ceiling in terms of customers’ aspirations in terms of how far they can go,” he said, adding, “We’ve had the first £200,000 Range Rover, and having that competitive set in there makes that a little more straightforward in terms of the customer’s ability to bespoke a car and have increased levels of luxury and refinement. In some respects, competition can be a good thing.”

Some of Land Rover’s most loyal customers were invited to see the car before its global unveiling via the company’s Inside Track scheme. Glover said that those who were later given the opportunity to drive it were “blown away by the additional refinement, and the evolution in terms of the handling”.

Around 40 per cent of buyers have opted for diesel engines, 35 per cent chose petrol, and the remaining quarter settled on plug-in hybrid models. The new seven-seat option has proven popular, with around 50 per cent selecting it. 

Now click here to see the best luxury SUVs...

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

No EV for the PM: Keir Starmer stuck with V8 Range Rovers as JLR can’t bomb-proof electric model
Range Rover - main image

No EV for the PM: Keir Starmer stuck with V8 Range Rovers as JLR can’t bomb-proof electric model

An electric Range Rover would not offer sufficient blast protection, says JLR
News
3 Sep 2025
Best luxury SUVs 2025
Best luxury SUVs - header image

Best luxury SUVs 2025

Luxury SUVs combine the sophistication of a luxury car with the sheer practicality of an SUV. Here’s our pick of the current crop
Best cars & vans
5 Aug 2025
New Range Rover Electric 2025 review: could it be the ultimate EV?
Range Rover Electric - full front

New Range Rover Electric 2025 review: could it be the ultimate EV?

We drive the new luxury Range Rover Electric off-road and get taken for a passenger ride on ice
Road tests
23 Jul 2025
Range Rover's secret mid-size EV: Inside its £500m factory
Halewood factory - Phil with Range Rover outside

Range Rover's secret mid-size EV: Inside its £500m factory

We take an exclusive look inside JLR’s revamped Liverpool site as the brand gears up for EV production
Features
18 Jul 2025

Most Popular

Skoda Elroq and Enyaq get Electric Car Grant approval
Skoda Elroq - front cornering

Skoda Elroq and Enyaq get Electric Car Grant approval

Despite some models costing over the £37,000 threshold, Skoda has secured the government grant on its mid-size electric SUVs
News
2 Sep 2025
New Fiat Grande Panda goes on sale with tiny price and big ambition
Fiat Grande Panda La Prima - front cornering

New Fiat Grande Panda goes on sale with tiny price and big ambition

The newly crowned Auto Express Supermini of the Year is available in hybrid or pure-electric form, with the EV offering 199 miles of range
News
1 Sep 2025
Car Deal of the Day: Enjoy Scandinavian style with the Volvo XC40 for just £296 a month
Volvo XC40 - front full width

Car Deal of the Day: Enjoy Scandinavian style with the Volvo XC40 for just £296 a month

Swedish company’s popular compact SUV is still effortlessly cool, and great value with our Deal of the Day for 31 August
News
31 Aug 2025