New 2022 Range Rover hits 10,000 UK orders, despite higher prices

The higher cost of the new Range Rover hasn’t deterred buyers, with Land Rover already banking 10,000 orders in the UK, stretching the waiting list to a year

Range Rover - front action

The new 2022 Range Rover has taken noticeable steps forward in terms of luxury, refinement and quality, and so have prices, but at least 10,000 people have paid no heed to the increased cost by placing an order.

Jaguar Land Rover UK managing director Rawdon Glover noted at the UK launch that the average specced-out price of a fifth-generation ‘L460’ Range Rover sold in the country is £125,000, a huge increase over the £100,000 average for the outgoing ‘L405’. 

Glover added: “We’ve got about 10,000 orders we’re looking to fulfil in the UK, and reaction globally has been equally as strong. So we’ve got about a 12-month waiting list, which is probably about as far as I’d want that to go.”

Glover talked of freeing up additional production volume “because we probably don’t have sufficient capacity to fulfil all the demand across the globe,” although Land Rover doesn’t want to go too far in this regard. “Scarceness and rarity are two qualities that you absolutely associate with modern luxury, so we need to make sure we never get to the point where it’s over-supplied. But getting that balance right for lead times is key,” Glover explained. 

He also thinks increased competition, along with the new Range Rover’s technology uplift, has helped justify the higher prices, particularly for the most expensive specs with high levels of personalisation. The Range Rover now has two luxurious rivals it didn’t have at the time of the L405’s launch – the Bentley Bentayga and the Rolls-Royce Cullinan, which Glover alluded to. 

“The entrants above us that have come in - they’ve raised the ceiling in terms of customers’ aspirations in terms of how far they can go,” he said, adding, “We’ve had the first £200,000 Range Rover, and having that competitive set in there makes that a little more straightforward in terms of the customer’s ability to bespoke a car and have increased levels of luxury and refinement. In some respects, competition can be a good thing.”

Some of Land Rover’s most loyal customers were invited to see the car before its global unveiling via the company’s Inside Track scheme. Glover said that those who were later given the opportunity to drive it were “blown away by the additional refinement, and the evolution in terms of the handling”.

Around 40 per cent of buyers have opted for diesel engines, 35 per cent chose petrol, and the remaining quarter settled on plug-in hybrid models. The new seven-seat option has proven popular, with around 50 per cent selecting it. 

Now click here to see the best luxury SUVs...

Recommended

James Bond’s Range Rover Safari from Octopussy reimagined as an EV by Lunaz
Lunaz Range Rover Classic - front
News

James Bond’s Range Rover Safari from Octopussy reimagined as an EV by Lunaz

Live out your Octopussy dreams with this drop-top 1983 Range Rover Classic, and perhaps a safari suit, too
9 Feb 2024
Top 10 best luxury cars to buy 2024
Best luxury cars - header image
Best cars & vans

Top 10 best luxury cars to buy 2024

Indulge yourself with our list of the most luxurious cars on sale today
2 Feb 2024
Best used luxury cars 2024
Best used luxury cars - header image
Best cars & vans

Best used luxury cars 2024

An ultra-comfortable ride and a premium driving experience can be yours with the best used luxury cars
10 Jan 2024
Top 10 best luxury SUVs 2024
Best luxury SUVs - header image
Best cars & vans

Top 10 best luxury SUVs 2024

These are the 10 best posh SUVs on the UK market right now
2 Jan 2024

Most Popular

New MG2 will beat Volkswagen to the baby electric car market
MG badge
News

New MG2 will beat Volkswagen to the baby electric car market

MG has confirmed it is working on an entry-level electric car to rival Citroen e-C3 and new Fiat Panda
29 Feb 2024
Car Deal of the Day: Tesla Model 3 ownership can be a reality from just £238 a month
Used Tesla Model 3 - front cornering
News

Car Deal of the Day: Tesla Model 3 ownership can be a reality from just £238 a month

This hugely desirable used Tesla Model 3 looks great value at this bargain price, and is our Deal of the Day for 27 February
27 Feb 2024
Car Deal of the Day: new razor-sharp Toyota C-HR hybrid SUV for £257 a month
Toyota C-HR 2.0 Hybrid GR Sport front corner static shot
News

Car Deal of the Day: new razor-sharp Toyota C-HR hybrid SUV for £257 a month

The recently-launched second generation of Toyota’s funky hybrid SUV is our Deal of the Day for 29th February
29 Feb 2024