Ultra-luxurious £200k Range Rover on the way

More expensive Range Rover would take on new challengers from Bentley and Rolls-Royce

Range Rover LWB motor show

A £200k Range Rover is on the way as Jaguar Land Rover prepares to take on Bentley’s luxury new Bentayga SUV.

JLR’s Special Vehicle Operations managing director John Edwards revealed the plans to Auto Express, fuelling speculation that a new ultra-luxurious version created by the division will become the ultimate Range Rover.

“I’ve never been worried about the Bentley threat – I have always thought it brings an opportunity to grow the segment,” explained Edwards.

“It recognises we have created a segment and it is flattery that Bentley and Rolls-Royce soon want to join in. If you look at what we have done to Range Rover over the last five years, we have stretched the breadth of the product, the commercial footprint.

“Five years ago we knew we could stretch it, but I am not sure we knew how far and we have surpassed our expectations. So I think it could stretch a bit further.”

The current maximum price for a Range Rover is £164,600 for a long-wheelbase SV12 Autobiography. The Bentayga’s prices start at £160,200.

“Our ceiling price is certainly higher than £160,000,” said Edwards. “It will definitely go further. Range Rover is the original luxury SUV and everyone accepts that.”

Asked specifically if it could reach £200,000 Edwards continued; “Yes, I think it could.” But with this kind of figure potentially venturing into Rolls-Royce Cullinan territory, he added: “The important thing about Range Rover is that it is anchored in a two-digit number [sub-£100,000], and it needs to remain that way.

“The strength of the Range Rover is that you can still get a £75,000 entry car and I don’t think we want to leave that behind.”

The ultimate Range Rover will offer more personalisation than ever before, with bespoke paint jobs and tailored interiors, and is likely to be available next year.

Read all the latest news from the Frankfurt Motor Show here.

Recommended

Range Rover review
Range Rover 2018 front tracking
Land Rover Range Rover

Range Rover review

Limo-like luxury, impressive tech and peerless off-road ability make Britain’s iconic off-roader a perennial favourite
11 Jun 2021
New flagship Range Rover SVAutobiography Ultimate editions unveiled
Range Rover SV Autobiography Ultimate - front
Land Rover Range Rover

New flagship Range Rover SVAutobiography Ultimate editions unveiled

Pair of new high-end Range Rover SVAutobiography Ultimate models revealed - on sale now from £147,411
30 Mar 2021
JIA launches new Range Rover Chieftain restomod
Range Rover Chieftain
News

JIA launches new Range Rover Chieftain restomod

New Range Rover Chieftain features a completely re-engineered chassis and a Corvette V8 engine
12 Mar 2021

Most Popular

Driving test update to preserve the manual gearbox
Dacia Duster gear lever
News

Driving test update to preserve the manual gearbox

With more drivers learning in autos and electric cars, the DVSA is looking to update the driving test so people can still drive manuals in future
16 Jun 2021
New Volkswagen ID.4 GTX 2021 review
Volkswagen ID.4 GTX
Volkswagen ID.4 SUV

New Volkswagen ID.4 GTX 2021 review

VW ID.4 EV gets another electric motor and four-wheel drive in hot GTX form
21 Jun 2021
New Mercedes C-Class 2021 review
Mercedes C-Class - front
Mercedes C-Class

New Mercedes C-Class 2021 review

The new Mercedes C-Class compact exec gets S-Class-inspired tech and new suspension to challenge the BMW 3 Series
21 Jun 2021
New Volkswagen Caddy California 2021 review
Volkswagen Caddy California MPV - front
Volkswagen Caddy

New Volkswagen Caddy California 2021 review

It’s a family hauler and weekend camper all rolled into one, but is the Volkswagen Caddy California any good?
21 Jun 2021
New 2021 Peugeot 308 SW estate arrives with more space
Peugeot 308 SW - front
News

New 2021 Peugeot 308 SW estate arrives with more space

The Peugeot 308 SW joins the hatchback in the range and arrives with two plug-in hybrid options
22 Jun 2021
New Dacia Duster facelift launched with fresh styling and more tech
Dacia Duster facelift - front
Dacia Duster

New Dacia Duster facelift launched with fresh styling and more tech

The budget-conscious Dacia Duster has been updated for 2021 with some subtle design tweaks and a new eight-inch infotainment screen
22 Jun 2021
UN report highlights ethical problems with electric cars
Electric car charging
News

UN report highlights ethical problems with electric cars

Analysis reveals lithium refining takes 65 per cent of Chilean region’s water, while 40,000 child miners dig for cobalt in DRC
14 Jun 2021
Fiat 500 vs MINI Electric vs Honda e
Fiat 500 vs Honda e vs MINI Electric
Car group tests

Fiat 500 vs MINI Electric vs Honda e

The new Fiat 500, MINI Electric and Honda e are three retro-inspired electric superminis - but which is best?
19 Jun 2021
‘The 2030 combustion engine ban is just around the corner – and we’re running out of time’
opinion: charging
Opinion

‘The 2030 combustion engine ban is just around the corner – and we’re running out of time’

Andy Palmer sees electric car uptake revving-up in the UK but says targeted investment is needed to prevent a stall…
22 Jun 2021
New Audi Q4 e-tron 2021 review
Audi Q4 e-tron 2021  front
Audi Q4 e-tron

New Audi Q4 e-tron 2021 review

We get involved with the new all-electric Audi Q4 e-tron SUV on UK roads for the first time
17 Jun 2021
New Skoda Enyaq iV 2021 review
Skoda Enyaq iV 80 Sportline - front
Skoda Enyaq

New Skoda Enyaq iV 2021 review

The new Skoda Enyaq iV is the Czech firm’s first bespoke electric car and we've tested the full range on UK roads
10 Jun 2021
New Nissan Qashqai 2021 review
Nissan Qashqai 2021
Nissan Qashqai

New Nissan Qashqai 2021 review

We get behind the wheel of the larger, more comfortable and higher-tech Nissan Qashqai SUV in the UK
16 Jun 2021
Ineos Grenadier prototype 2022 review
Ineos Grenadier prototype
Ineos Grenadier 4x4

Ineos Grenadier prototype 2022 review

Can the Ineos Grenadier really fill the mud-splattered void left by the old Land Rover Defender? We take a first drive in a prototype to find out...
15 Jun 2021
New 2021 Volvo XC40 Recharge EV on sale priced from £49,950
Volvo XC40 P8 Recharge - front
Volvo XC40

New 2021 Volvo XC40 Recharge EV on sale priced from £49,950

Volvo has revised the electric XC40’s pricing and trim-level structure, with a simplified three-tier system
22 Jun 2021