Pester power from kids pushes parents towards electric cars

More than half of UK children want their parents to make the switch to an electrified car

Children are pushing their parents to buy electric vehicles, a new study has suggested.

Some 67.8 per cent of children say they believe electric and plug-in hybrid cars are good for the planet, with 55.3 per cent of parents admitting their children would like them to buy an EV.

The data came from a survey of 1,250 children - aged between seven and 12 - and their parents or guardians, conducted by Peugeot. It revealed 54.2 per cent of children have tried to get their parents to be more environmentally friendly by recycling or reusing items, as well as by purchasing an electrified vehicle.

Interestingly, 72.2 per cent of children surveyed said they are consulted or involved in the purchases their parents make, including buying a new car.

David Peel, managing director of Peugeot UK, said: “It’s great to see the next generation of car buyers so interested in full electric and plug-in hybrid vehicles, and to know that they understand the positive impact these vehicles have on the environment.

“With this in mind, it’s really positive to see through our research how influential children are in the purchase decisions their parents make.”

Peugeot intends to offer an electrified option for every model in its range by 2023. The 508 hatch and 508 SW estate are already available to buy as plug-in hybrids, while the 3008 can also be ordered with a PHEV powertrain, alongside pure-EV versions of the 208 hatch and 2008 SUV.

Need to charge your electric car? Check out the best electric charging providers here...

Recommended

The Mercedes-AMG EQ supersaloon is a Porsche Taycan killer
Mercedes AMG EQ supersaloon spy shot - front
News

The Mercedes-AMG EQ supersaloon is a Porsche Taycan killer

AMG’s first bespoke electric model will come on its own unique platform, and we’ve caught it testing for the first time
26 Feb 2024
New Dacia Spring to be revealed in full on 21 February
Dacia Spring teaser
News

New Dacia Spring to be revealed in full on 21 February

Dacia’s budget EV will come with a new look and upgraded technology for its UK launch
19 Feb 2024
Mercedes EQE review
Mercedes EQE 350 - front tracking
In-depth reviews

Mercedes EQE review

The Mercedes EQE is an all-electric E-Class alternative and offers enormous range and slick on-board tech
13 Feb 2024
New Ford Puma Gen-E: prices, specs and exclusive image of Ford’s electric SUV
Ford Puma EV - exclusive image
News

New Ford Puma Gen-E: prices, specs and exclusive image of Ford’s electric SUV

The electric version of the best-selling car in Britain will be revealed later this year
9 Feb 2024

Most Popular

New Renault 4 EV: price, specs, release date and all the details
Renault 4 - front (watermarked)
News

New Renault 4 EV: price, specs, release date and all the details

Renault’s retro revolution will continue with a new version of the iconic Renault 4 as a small electric car. Here’s everything we know about it
2 Mar 2024
"BYD, Dacia, MG and Renault are among the most impressive and in-touch car brands in the world"
Opinion - MG3
Opinion

"BYD, Dacia, MG and Renault are among the most impressive and in-touch car brands in the world"

Mike Rutherford is confused as to why so many car manufacturers avoided the 2024 Geneva Motor Show
3 Mar 2024
Volkswagen Touareg vs Audi Q8: an SUV sibling rivalry
Volkswagen Touareg and Audi Q8 - front tracking
Car group tests

Volkswagen Touareg vs Audi Q8: an SUV sibling rivalry

The updated Volkswagen Touareg and Audi Q8 are premium SUVs that share plenty of tech with each other – but which is best?
2 Mar 2024