"Value for money is more important than ever"

Editor-in-chief Steve Fowler thinks brands like Dacia and MG are reaping the rewards for pricing their cars attractively

In a fast-changing world, one thing has become more important than ever: getting good value for money. It’s something we’ve always been mindful of at Auto Express and it applies however much you might be thinking of spending on a car.

It’s also why we were delighted to hear that the new Dacia Sandero – famously Britain’s cheapest new car – will still have an ‘unbeatable price’ when it goes on sale later this year. An unbeatable price that is set to include more kit and quality – and a bit more style.

Brands such as Dacia have really made other car makers sit up and take notice. But rather than react with low-priced, high-quality cars of their own, they’ve tended to push themselves further upmarket, away from Dacia and the still-unfulfilled potential of new value brands from the Far East.

Some still offer good value, though, like Kia with the new Sorento tested this week. It’s got a hefty price tag, for sure, but the quality on offer for the price is impressive.

Then there’s MG – in my view one of the most exciting car brands of the moment and one that’s enjoying huge growth in sales. Why? Because it’s hit on a formula the British public seem to like – good-quality cars at an affordable price. Not unlike Dacia.

The new MG 5 we drive this week offers estate-car space with an advanced electric powertrain – it’ll do around 200 miles on a charge – all from £24,495. It may not be the best-looking or best-driving car you can buy, but it comes loaded with all the latest tech you’ll want (and a bit more), loads of space and a seven-year warranty for what is these days not a huge sticker price. It’s no wonder more and more people are flocking to MG dealers and leaving with their cars as happy customers.

If you take a look at the premium brands selling cars in huge numbers, there tends to be a good reason for that, too. Yes, the cars are good, but some of the deals are even better. Good value will always win favour with car buyers. 

Most Popular

EU demands speed limiters on all new cars from next week: know the rules and how they work
speed limiters
News

EU demands speed limiters on all new cars from next week: know the rules and how they work

Car industry body calls for UK government to adopt the new measures, but we’ll probably get them anyway…
29 Jun 2022
New Nissan Ariya 2022 review
Nissan Ariya - front
Road tests

New Nissan Ariya 2022 review

Nissan is looking to reestablish its electric car credentials with the new Ariya and rivals should be worried
30 Jun 2022
Best car manufacturers 2022
Best car manufacturers header
News

Best car manufacturers 2022

We reveal the UK’s best car brands based on the feedback from car owners who took our 2022 Driver Power survey...
29 Jun 2022