'The Pop-Up Motor Show is a simple idea at precisely the right time'

Mike Rutherford thinks the new Pop-Up Motor Show can be the perfect way to serve the demands of Britain's car users

There has long been, and always will be, a place for cold, virtual, atmosphere-free, car-related events that folk can remotely (and partially) see and hear – but not touch, smell or feel. Long may they continue. For certain people at certain times in their busy or locked-down lives, virtually ‘attending’ via a screen on a laptop or mobile phone makes sense. 

But don’t, whatever you do, accept the lazy lie that proper car shows attended by makers, dealers and the public are dead, buried and never coming back. Only last week in China, the world’s largest vehicle-producing country by a long way, the Beijing Motor Show was alive and kicking with its own busy press, trade, auto-parts, and public days. 

But that’s just for starters. Closer to home and on a somewhat smaller scale, the British Motor Show has been rescheduled for the Farnborough International Exhibition Centre in August next year. And across the globe there are countless other major and minor car exhibitions confirmed for 2021 (subject to the lifting or modification of pandemic restrictions, of course). 

But before then, a new and unique type of small, live, intimate automotive event has been invented, registered, trademarked and readied for launch in England this month, for the benefit of consumers and companies in the UK and overseas. It’s a simple, logical and accessible series of physical gatherings for casual or committed consumers of cars, plus car-related products and services. The first one opens its doors this month, and the name that it and subsequent events planned for other venues will go by? The Pop-Up Motor Show.   

With so many vacant commercial properties in large shopping malls, on high streets and at edge-of-town retail parks, it’s a brilliantly simple idea at precisely the right time. Look out for these motoring-themed pop-ups arriving in cities, towns or villages near you soon – with zero entry fees for members of the public, you’ll be delighted to learn.          

The first will be staged on 6,000 sq ft of the Basingstoke Festival Place shopping, dining and leisure centre, from 16 Oct to 24 December. What will be at this initial Pop-Up Motor Show in Hampshire? Everything from all-new, rarely seen cars proudly displayed to many for the first time, to touchscreen computers that will let consumers view and order their vehicles of choice. Q&A sessions, book signings, competitions, motorsport stuff, the occasional celeb appearances and all sorts of car-related education, entertainment and info will be available, too – all washed down with obligatory tea, coffee, or soft drinks. 

The usual social-distancing and other rules have to, and will, apply. And if demand becomes too high, would be-attendees might need to book their slots in advance. Think of these pop-ups as crèches for motoring mums and dads, plus their kids who travel on the back seats of their family cars, and are the motorists of tomorrow. Collectively these car users are approximately 55 million strong and, currently, they are not being served by the traditional car-exhibition industry in Britain. The new, unique, multi-brand Pop-Up Motor Show might just be a great and cost-effective way to serve them better. 

Are you planning on attending a pop-up motor show? Let us know in the comments below...

Recommended

“Toyota's GR Corolla exposes the 'drift mode' hot hatches for the frauds they really are”
Toyota GR Corolla opinion header
Toyota Corolla

“Toyota's GR Corolla exposes the 'drift mode' hot hatches for the frauds they really are”

The sensational new hot hatch, which won’t be coming to the UK, prompts Matt Robinson to consider what a ‘proper’ hot hatch really needs
1 Apr 2022
'Learn the new Highway Code and you could save lives'
Highway Code
Opinion

'Learn the new Highway Code and you could save lives'

Mike Rutherford points out some handy safety tips for roads users to stay safe
30 Jan 2022
'Jaguar Land Rover owners owe a debt of gratitude to Mike Cross'
Opinion Mike Cross
Jaguar

'Jaguar Land Rover owners owe a debt of gratitude to Mike Cross'

John McIlroy praises the retiring Mike Cross for his 37 years of developing Jaguars and Land Rovers
26 Jan 2022
'Audis, BMWs and Mercs are now as common as muck'
Opinion common cars
Opinion

'Audis, BMWs and Mercs are now as common as muck'

Mike Rutherford says exclusivity doesn't need to be expensive
23 Jan 2022

Most Popular

Best motorhomes 2022: the top 5 picks for all budgets
Chausson motorhome
Tips & advice

Best motorhomes 2022: the top 5 picks for all budgets

In the market for a new motorhome? Here are our top-five recommendations...
18 May 2022
15 Tesla Supercharger sites open to non-Tesla vehicles in the UK
Tesla Supercharger
Tesla

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK

Pilot scheme to open up Tesla-only charging network to all electric cars lands at selected UK locations
18 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022