‘Headlines of Saab’s return highlight an alarming trend’

Like so much else in 2017, the suggestion that Saab is set to return is misleading, says Graham Hope

’Tis the season of goodwill and only the most hard-hearted among you will fail to raise a flicker of interest at the news Saab’s 9-3 has been reborn as an all-electric model being built in Tianjin, China under the NEVS brand.

There are plenty of Saab aficionados still around, and any story that conjures up even the faintest of hopes that their much missed favourite company is on its way back is generally lapped up.

Chinese NEVS brand announces EV 9-3

Let’s be clear, though: this is not the return of Saab, as was trumpeted by some media outlets. It’s NEVS using familiar tech to create new models for emerging markets. Turkey could follow China.

In many ways, though, the story summed up an alarming trend we’ve seen in 2017 – misleading reporting. Donald Trump has ensured “fake news” has become part of the popular lexicon, and while automotive reporting isn’t quite at that stage yet, it’s been disturbing to see how some stories have become strangely skewed over the past 12 months.

We’ve seen misinterpretation, when Volvo’s announcement of its electrification strategy from 2019 onwards was assumed in some quarters to mean it was ditching combustion engines. Not so.

We’ve seen opportunistic manipulation, not least when some media operations used the UK’s proposed 2040 ‘combustion engine ban’ to ram home their current vociferous anti-diesel agenda.

And in this most recent Saab story, we’ve seen titillation, where cunningly crafted headlines are designed to create the sort of story some people want to read rather than one based in truth.

As with the car industry, the media landscape is changing fast. But amid all the confusion and misinformation, you have our word that Auto Express will always try to get the heart of the story to ensure you know what’s really going on.

Do you think confusion in the media is having an effect on the car industry? Tell us what you think below…

Most Popular

Best electric cars to buy 2021
Best electric cars
Electric cars

Best electric cars to buy 2021

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
19 Oct 2021
New 2022 Range Rover: Land Rover's flagship SUV to be revealed tomorrow
Range Rover leak - front
Land Rover Range Rover

New 2022 Range Rover: Land Rover's flagship SUV to be revealed tomorrow

The new Range Rover will be officially revealed tomorrow, although leaked images have already appeared on social media
25 Oct 2021
New Kia EV6 2021 review
Kia EV6 front tracking
Kia EV6

New Kia EV6 2021 review

With a sporty drive, 300-plus miles of range and plenty of tech - could the new Kia EV6 be one of the best electric cars on sale?
19 Oct 2021