Opinion

"There’s a new honesty around Skoda that’s hugely exciting"

The rise and rise of Skoda looks set to continue with well-judged new models and tempting tech in the pipeline

Skoda 7-seat SUV Opinion

It's fair to say that most mainstream car makers have delusions of grandeur, trying to convince us that they’re the next ones to knock on the door of the elite ‘premium car maker’ club. Yes, I reckon a couple of them might well be able to do it given time and investment, but for most it’s a story we’ve been hearing (and rolling our eyes at) for many a year now.

There was a time when Skoda seemed to be heading down that route, too – worryingly so for a group that includes VW and Audi. Certainly in terms of quality and dynamics, if not badge appeal, the three brands were getting mighty close. There was very little daylight between them.

Opinion: "Spiritual successor to the original VW Beetle? The Citroen C4 Cactus is it"

So it was refreshing to hear Skoda boss Winfried Vahland when he told us that the new Superb – which we've driven as a prototype – would not be chasing the new VW Passat. He’s happy to try and take on (and beat) the likes of the Vauxhall Insignia and Ford Mondeo with a combination of what have become key Skoda values: space, style and keen pricing. 

Such are the aspirations of many of the Superb’s rivals that I bet they don’t list the Skoda as one of the cars they’re aiming at. More fool them. We know from Skoda’s success in our annual Driver Power customer satisfaction surveys how highly owners rate their cars – especially the current Superb.

Opinion: "2014 was a great year for car fans, but 2015 will be even better"

With the new model offering all that is expected of a Skoda, plus a smattering of new and tempting tech, my money would be on it being another favourite among buyers. And with more honest new Skodas heading our way, including a large SUV (above), I’ve no doubt the brand will be able to achieve its bold 50 per cent growth target by 2018.

Is Skoda headed in the right direction? Let us know on Twitter, on Facebook or in the comments section below...

Recommended

Skoda reveals new Kodiaq and Kamiq trims with more kit and better value
Skoda Kodiaq
Skoda

Skoda reveals new Kodiaq and Kamiq trims with more kit and better value

Skoda has reshuffled the Kodiaq and Kamiq line-ups for 2022, bringing more standard equipment and improved value
5 Jan 2022
Skoda students make plans for Kamiq rally car concept
Skoda concept
Skoda

Skoda students make plans for Kamiq rally car concept

Skoda’s team of 25 apprentices will soon take the Kamiq tree-dodging, turning the compact SUV into a one-off rally car
26 Oct 2021
What is Skoda vRS? History and best cars driven
Skoda vRS range
Skoda

What is Skoda vRS? History and best cars driven

To mark 20 years of Skoda’s vRS badge, we rounded up some of the performance cars from the past two decades that have worn the subtle green badge
17 Sep 2021
Skoda to launch three electric cars smaller than Enyaq by 2030
Skoda electric car plan
Skoda

Skoda to launch three electric cars smaller than Enyaq by 2030

All three new Skoda electric vehicles will be smaller and cheaper than the Enyaq
24 Jun 2021

Most Popular

Next-generation Mercedes E-Class to stick with combustion engines
Mercedes E-Class render
Mercedes E-Class

Next-generation Mercedes E-Class to stick with combustion engines

Mercedes is planning on launching a new E-Class in 2023 and it'll come with petrol, diesel and plug-in hybrid powertrains
21 Jan 2022
New 2022 Land Rover Defender 130 revealed in patent images
Land Rover Defender 130
Land Rover Defender

New 2022 Land Rover Defender 130 revealed in patent images

Stretched Land Rover Defender 130 eight-seater leaked in patent images, showcasing design in full
21 Jan 2022
Best electric vans 2022
Best electric vans
Best cars & vans

Best electric vans 2022

We reveal the best electric vans for sale or lease in the UK right now
7 Jan 2022