Skip advert
Advertisement

Toyota promises big efficiency gains for next-gen hybrids

Toyota product chief defends decision not to pursue plug-in hybrids, but hints more hydrogen fuel cell cars are in the pipeline

Toyota FCV Concept at Tokyo Motor Show

Toyota has responded bullishly to the growing car industry trend for plug-in hybrids, promising there is much more still to come for its own CVT mild hybrid system deployed across the Toyota and Lexus ranges.

We spoke to Toyota’s product chief Karl Schlicht at the 2014 Paris Motor Show about the Japanese maker’s reluctance to invest in plug-in hybrid technology.

Advertisement - Article continues below

“The advantage of selling seven million units means we know what works,” the Canadian product boss argued. “The myth that our hybrid has peaked and that we have to move to lithium [batteries] or plug-in has been greatly exaggerated.

“We’re finding that the current hybrid system has a lot of legs left in it. It’s very reliable, costs are going down, and it’s invisible for the customer – they don’t even know what kind of batteries are in there. And it’s seamless – it works in the city. Yes, there are complaints from enthusiasts that CVT is the big issue in terms of fun-to-drive feeling, but we’re going to work on that. It doesn’t mean we need to completely move to a plug-in set-up.”

Schlicht also noted Toyota’s efforts with the Prius Plug-In, which has been consistently outsold by the cheaper mild-hybrid variant.

Toyota Prius plug-in 2013 front action

Plus, Toyota isn’t resting on its laurels with alternative drivetrain systems. Present on the show stand was the hydrogen FCV concept, which Toyota has confirmed will enter limited production in 2015 – and that’s just the start.

Asked if Toyota plans to keep hydrogen fuel cells as a one-car plan, or expand the technology, Schlicht replied: “I think initially we want to make a statement with the unique looks of the FCV. But we’ve already said we believe in the future of hydrogen, and I think you can believe us when you look at what we’ve already been through with hybrids. Clearly we’re going to follow a similar pattern to make sure not just one vehicle is hydrogen fuel-cell-powered – but that is way down the road at the moment.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

What cars qualify for the electric car grant? Full ECG car list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

What cars qualify for the electric car grant? Full ECG car list with our best (and worst) picks

Over 40 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever-growing list?
News
13 Nov 2025
Japan Mobility Show 2025: the key new cars from each brand
Japan Mobility Show 2025

Japan Mobility Show 2025: the key new cars from each brand

The biggest manufacturers in Japan have gone all out at this year’s Tokyo show, here's what's been revealed so far…
News
29 Oct 2025
Magnificent Toyota Century Coupe revealed as Japan prepares to take on Rolls-Royce
Toyota Century Coupe - front static

Magnificent Toyota Century Coupe revealed as Japan prepares to take on Rolls-Royce

Does Toyota’s Century brand have the history to rival Britain’s best luxury car badges? The bosses certainly think so…
News
29 Oct 2025
Some Nissan and Toyota cars are more 'British' than MGs, it's no wonder they're popular
Opinion - British cars

Some Nissan and Toyota cars are more 'British' than MGs, it's no wonder they're popular

Tom Jervis explains everything you need to consider if you want to buy British with your next car
Opinion
16 Oct 2025

Most Popular

AA and BSM driving schools under investigation over £3 booking fee

AA and BSM driving schools under investigation over £3 booking fee

The Competition and Markets Authority is looking at how the companies present mandatory fees to customers
News
18 Nov 2025
New Renault Trafic E-Tech van gets sci-fi looks and 280-mile range
Renault Trafic - front

New Renault Trafic E-Tech van gets sci-fi looks and 280-mile range

The production version of the new mid-sized Renault Trafic van has been revealed and it will hit showrooms later in 2026
News
18 Nov 2025
Mitsubishi is back! Japanese brand to return to the UK in 2026
Mitsubishi Eclipse Cross cornering

Mitsubishi is back! Japanese brand to return to the UK in 2026

Five years after quitting the UK market, Japanese giant Mitsubishi Motors will be returning, thanks to IM Ltd
News
17 Nov 2025