Skip advert
Advertisement

Toyota promises big efficiency gains for next-gen hybrids

Toyota product chief defends decision not to pursue plug-in hybrids, but hints more hydrogen fuel cell cars are in the pipeline

Toyota FCV Concept at Tokyo Motor Show

Toyota has responded bullishly to the growing car industry trend for plug-in hybrids, promising there is much more still to come for its own CVT mild hybrid system deployed across the Toyota and Lexus ranges.

We spoke to Toyota’s product chief Karl Schlicht at the 2014 Paris Motor Show about the Japanese maker’s reluctance to invest in plug-in hybrid technology.

Advertisement - Article continues below

“The advantage of selling seven million units means we know what works,” the Canadian product boss argued. “The myth that our hybrid has peaked and that we have to move to lithium [batteries] or plug-in has been greatly exaggerated.

“We’re finding that the current hybrid system has a lot of legs left in it. It’s very reliable, costs are going down, and it’s invisible for the customer – they don’t even know what kind of batteries are in there. And it’s seamless – it works in the city. Yes, there are complaints from enthusiasts that CVT is the big issue in terms of fun-to-drive feeling, but we’re going to work on that. It doesn’t mean we need to completely move to a plug-in set-up.”

Schlicht also noted Toyota’s efforts with the Prius Plug-In, which has been consistently outsold by the cheaper mild-hybrid variant.

Toyota Prius plug-in 2013 front action

Plus, Toyota isn’t resting on its laurels with alternative drivetrain systems. Present on the show stand was the hydrogen FCV concept, which Toyota has confirmed will enter limited production in 2015 – and that’s just the start.

Asked if Toyota plans to keep hydrogen fuel cells as a one-car plan, or expand the technology, Schlicht replied: “I think initially we want to make a statement with the unique looks of the FCV. But we’ve already said we believe in the future of hydrogen, and I think you can believe us when you look at what we’ve already been through with hybrids. Clearly we’re going to follow a similar pattern to make sure not just one vehicle is hydrogen fuel-cell-powered – but that is way down the road at the moment.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Which cars qualify for the electric car grant? Full ECG list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

Which cars qualify for the electric car grant? Full ECG list with our best (and worst) picks

Around 60 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever-growing list?
News
17 Jul 2026
Goodwood Festival of Speed 2026: Your guide to all the key cars
Goodwood 2026

Goodwood Festival of Speed 2026: Your guide to all the key cars

2026’s Goodwood Festival of Speed was an exceptional celebration of cars from the past, present and future! These were the top reveals and star cars…
News
13 Jul 2026
Best new cars coming soon: all the big new car launches due in 2026, 2027 and beyond
Best new cars coming soon 30/06/26

Best new cars coming soon: all the big new car launches due in 2026, 2027 and beyond

Here are the most important new cars from Alfa Romeo, Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
30 Jun 2026
New Toyota MR2 or Celica: thrilling mid-engined sports car prototype driven
Toyota MR2 design render (watermarked)

New Toyota MR2 or Celica: thrilling mid-engined sports car prototype driven

The new Toyota lightweight sports car will mark the return of a famous Toyota name, but will it be MR2 or Celica? Either way, we’ve driven it
News
11 Jun 2026

Most Popular

Long-term test: BMW iX3 50 xDrive M Sport Pro
BMW iX3 long-term test - header

Long-term test: BMW iX3 50 xDrive M Sport Pro

First report: Award-winning first Neue Klasse BMW gets off to a strong start on our fleet
Long-term tests
18 Jul 2026
New Jeep hybrid SUV aims to out-muscle Land Rover's Defender, with some help from China
Jeep D-segment SUV - front static

New Jeep hybrid SUV aims to out-muscle Land Rover's Defender, with some help from China

Want a Defender, but can’t stretch to one? Jeep’s new cut-priced family SUV should be cheap to buy, and to run…
News
20 Jul 2026
Used Nissan Ariya (Mk1, 2021-date) buyer's guide: low prices make EV even more appealing
Used Nissan Ariya - front

Used Nissan Ariya (Mk1, 2021-date) buyer's guide: low prices make EV even more appealing

A full used buyer's guide on the Nissan Ariya that has been on sale in the UK since 2021
Used car tests
19 Jul 2026

Find a car with the experts