Skip advert
Advertisement

Toyota promises big efficiency gains for next-gen hybrids

Toyota product chief defends decision not to pursue plug-in hybrids, but hints more hydrogen fuel cell cars are in the pipeline

Toyota FCV Concept at Tokyo Motor Show

Toyota has responded bullishly to the growing car industry trend for plug-in hybrids, promising there is much more still to come for its own CVT mild hybrid system deployed across the Toyota and Lexus ranges.

We spoke to Toyota’s product chief Karl Schlicht at the 2014 Paris Motor Show about the Japanese maker’s reluctance to invest in plug-in hybrid technology.

Advertisement - Article continues below

“The advantage of selling seven million units means we know what works,” the Canadian product boss argued. “The myth that our hybrid has peaked and that we have to move to lithium [batteries] or plug-in has been greatly exaggerated.

“We’re finding that the current hybrid system has a lot of legs left in it. It’s very reliable, costs are going down, and it’s invisible for the customer – they don’t even know what kind of batteries are in there. And it’s seamless – it works in the city. Yes, there are complaints from enthusiasts that CVT is the big issue in terms of fun-to-drive feeling, but we’re going to work on that. It doesn’t mean we need to completely move to a plug-in set-up.”

Schlicht also noted Toyota’s efforts with the Prius Plug-In, which has been consistently outsold by the cheaper mild-hybrid variant.

Toyota Prius plug-in 2013 front action

Plus, Toyota isn’t resting on its laurels with alternative drivetrain systems. Present on the show stand was the hydrogen FCV concept, which Toyota has confirmed will enter limited production in 2015 – and that’s just the start.

Asked if Toyota plans to keep hydrogen fuel cells as a one-car plan, or expand the technology, Schlicht replied: “I think initially we want to make a statement with the unique looks of the FCV. But we’ve already said we believe in the future of hydrogen, and I think you can believe us when you look at what we’ve already been through with hybrids. Clearly we’re going to follow a similar pattern to make sure not just one vehicle is hydrogen fuel-cell-powered – but that is way down the road at the moment.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best cars at the 2026 Paris Motor Show
Best Paris Motor Show cars 2026 - header image

Best cars at the 2026 Paris Motor Show

Picking the best car launches from a giant motor show like Paris isn’t easy but our team were up to the challenge.
News
14 Oct 2026
Don't write-off Europe's car brands just yet, Paris Motor Show proved they're up for the fight
Opinion - Paris Motor Show

Don't write-off Europe's car brands just yet, Paris Motor Show proved they're up for the fight

Following a strong showing at the Paris Motor Show, Jordan Katsianis thinks European car manufacturers are more than ready to take the fight to the Ch…
News
14 Oct 2026
Volkswagen’s culling of 75 models by 2035 was inevitable, says CEO
Volkswagen Polo - front cornering

Volkswagen’s culling of 75 models by 2035 was inevitable, says CEO

Brand boss Thomas Schäfer says halving the number of models made by the VW Group is part of a “natural transition”
News
14 Oct 2026
Maserati notably absent from Paris, but its future will be revealed in December
Maserati GranTurismo Folgore - grille

Maserati notably absent from Paris, but its future will be revealed in December

The future of Maserati will be presented in December with two new concepts and a solid plan
News
14 Oct 2026

Most Popular

All-new Volkswagen ID. Buzz confirmed with new tech and a cheaper price
Volkswagen ID. Buzz - side

All-new Volkswagen ID. Buzz confirmed with new tech and a cheaper price

A second-generation of the reincarnated hippie bus will utilise VW’s brand-new, groundbreaking SSP architecture
News
12 Oct 2026
New Citroen 2CV: retro-futuristic concept previews £13k EV
Citroen 2CV concept - Paris front

New Citroen 2CV: retro-futuristic concept previews £13k EV

A reboot of the 2CV has been on the cards for years, but only now are conditions right for it to prosper
News
13 Oct 2026
Stunning new Alfa Romeo Cuorerosso hints at brand’s bold future
New Alfa Romeo Cuorerosso Paris 2026 - stage front 3/4

Stunning new Alfa Romeo Cuorerosso hints at brand’s bold future

Drop-dead gorgeous concept car to influence throng of new Alfa models, including SUVs and a C-segment hatchback
News
13 Oct 2026

Find a car with the experts