Skip advert
Advertisement

Toyota promises big efficiency gains for next-gen hybrids

Toyota product chief defends decision not to pursue plug-in hybrids, but hints more hydrogen fuel cell cars are in the pipeline

Toyota FCV Concept at Tokyo Motor Show

Toyota has responded bullishly to the growing car industry trend for plug-in hybrids, promising there is much more still to come for its own CVT mild hybrid system deployed across the Toyota and Lexus ranges.

We spoke to Toyota’s product chief Karl Schlicht at the 2014 Paris Motor Show about the Japanese maker’s reluctance to invest in plug-in hybrid technology.

Advertisement - Article continues below

“The advantage of selling seven million units means we know what works,” the Canadian product boss argued. “The myth that our hybrid has peaked and that we have to move to lithium [batteries] or plug-in has been greatly exaggerated.

“We’re finding that the current hybrid system has a lot of legs left in it. It’s very reliable, costs are going down, and it’s invisible for the customer – they don’t even know what kind of batteries are in there. And it’s seamless – it works in the city. Yes, there are complaints from enthusiasts that CVT is the big issue in terms of fun-to-drive feeling, but we’re going to work on that. It doesn’t mean we need to completely move to a plug-in set-up.”

Schlicht also noted Toyota’s efforts with the Prius Plug-In, which has been consistently outsold by the cheaper mild-hybrid variant.

Toyota Prius plug-in 2013 front action

Plus, Toyota isn’t resting on its laurels with alternative drivetrain systems. Present on the show stand was the hydrogen FCV concept, which Toyota has confirmed will enter limited production in 2015 – and that’s just the start.

Asked if Toyota plans to keep hydrogen fuel cells as a one-car plan, or expand the technology, Schlicht replied: “I think initially we want to make a statement with the unique looks of the FCV. But we’ve already said we believe in the future of hydrogen, and I think you can believe us when you look at what we’ve already been through with hybrids. Clearly we’re going to follow a similar pattern to make sure not just one vehicle is hydrogen fuel-cell-powered – but that is way down the road at the moment.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Fiat Grizzly: all the details on the £20k Dacia Bigster rival
Fiat Grizzly - Paris

New Fiat Grizzly: all the details on the £20k Dacia Bigster rival

Fiat will offer the Grizzly in petrol, hybrid and electric forms when it goes on sale in January 2027
News
16 Oct 2026
New Jeep Renegade: SUV to return by 2030 to take on the Dacia Duster
New Jeep Renegade teaser

New Jeep Renegade: SUV to return by 2030 to take on the Dacia Duster

A wide choice of powertrains, rugged design and more space will be key to next-generation SUV as it bids to build on sales success of original
News
16 Oct 2026
Best cars at the 2026 Paris Motor Show
Best Paris Motor Show cars 2026 - header image

Best cars at the 2026 Paris Motor Show

Picking the best car launches from a giant motor show like Paris isn’t easy but our team were up to the challenge.
News
14 Oct 2026
Don't write-off Europe's car brands just yet, Paris Motor Show proved they're up for the fight
Opinion - Paris Motor Show

Don't write-off Europe's car brands just yet, Paris Motor Show proved they're up for the fight

Following a strong showing at the Paris Motor Show, Jordan Katsianis thinks European car manufacturers are more than ready to take the fight to the Ch…
News
14 Oct 2026

Most Popular

Used Car of the Year 2026 is the Hyundai Ioniq 5
Used Car of the Year 2026 - Hyundai Ioniq 5

Used Car of the Year 2026 is the Hyundai Ioniq 5

While you can’t go wrong with any of our Used Car Awards winners for 2026, the Hyundai rose above the rest
News
21 Oct 2026
New Chery Tiggo X7 revealed: who knew a Tiggo could get so tough?
Chery Tiggo X7 - front 3/4

New Chery Tiggo X7 revealed: who knew a Tiggo could get so tough?

Chery's new Tiggo X7 SUV promises greater off-road ability than the standard Tiggo 7, but UK launch plans remain unclear
News
21 Oct 2026
Tories spark rumours of 'heavy car tax' in Labour budget - here’s what it could cost
Land Rover Defender V8 - front cornering

Tories spark rumours of 'heavy car tax' in Labour budget - here’s what it could cost

The Conservative Party is claiming that Chancellor John Healey may bring a weight-based car tax supplement in with the next budget
News
23 Oct 2026

Find a car with the experts