Skip advert
Advertisement

“Time to pay tribute to the groundbreaking Prius”

Editor Graham Hope looks at the history of the venerable Toyota Prius, which was launched 20 years ago

Opinion - Toyota Prius

What’s the most significant car to have been launched in the past 20 years? I’m sure we’d all have differing opinions, but there’s an undeniable case to be made for the Toyota Prius. Yes, incredible as it may seem, it’s now a full two decades since the wraps were pulled off the first production Prius at the 1997 Tokyo Motor Show.

Advertisement - Article continues below

A few months later we were behind the wheel for the first time, and came away suitably impressed. “Overall the Prius is a remarkable piece of engineering,” we gushed. “With its small-change running costs and minimal emissions, it could well be a glimpse of the future.”

Best hybrid cars on sale

How quaint those words look now, with the streets of our major cities full of Prius models, and Toyota so confident that it is entrenched in the public perception as the leader in this field that it markets itself as: “We Are Hybrid”.

Of course, it hasn’t all been plain sailing over the past 20 years. I remember well many complaints over the previous versions’ dumpy styling, now addressed on the ultra-bold current car, plus commentators who renamed it the “Pious”, a vehicle that would only be driven by eco-preaching do-gooders who bore no relation to average motorists. How wrong they were, eh?

As we accelerate at pace towards an electrified future, with new brands and tech arriving every month, I think it’s worth pausing and paying tribute to the Prius at this landmark in its evolution. In many ways you could argue that it really has laid the foundations for the current landscape. With around 6.4million sales to date, it’s convinced a lot of people about the merits of electric power.

And whether you agree with me or not now, there’s one thing I’m sure of; in 20 years’ time its reputation will have grown again as the pioneer of an eco revolution.

What do you think is the most significant car to have been launched in the last 20 years? Let us know below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best plug-in hybrids to buy 2025
Best plug-in hybrid cars - header image

Best plug-in hybrids to buy 2025

The plug-in hybrid market has grown exponentially in recent years. Here are our electrified favourites
Best cars & vans
3 Jun 2025
Best small hybrids on sale 2025
Best small hybrids - header

Best small hybrids on sale 2025

Do you need good fuel economy, but don’t want a large PHEV? Here’s our list of the best small hybrids on sale in the UK
Best cars & vans
29 Apr 2025
Best Toyota cars: Our top Toyotas present and past
Best Toyota Cars - header

Best Toyota cars: Our top Toyotas present and past

Want to know which are the best Toyotas to buy? Here is our guide to the brand’s best cars, present and past
Best cars & vans
22 Apr 2025
Best used hybrid cars to buy now
Best used hybrid cars - header image

Best used hybrid cars to buy now

Want to embrace electrified driving but need the reassurance of an internal combustion engine? Try one of our favourite used hybrid cars
Best cars & vans
13 Mar 2025

Most Popular

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power
Peugeot E-208 GTi - reveal front

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power

Hot Peugeot E-208 gets racier styling, 276bhp and does 0-62mph in just 5.7 seconds
News
13 Jun 2025
New BYD Dolphin Surf Comfort review: the best BYD yet
BYD Dolphin Surf Comfort - front

New BYD Dolphin Surf Comfort review: the best BYD yet

The new BYD Dolphin Surf Comfort is arguably the Chinese brand's most convincing model in its range
Road tests
11 Jun 2025
New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai
Renault Symbioz hybrid - front angled

New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai

The Renault Captur has also been fitted the new full-hybrid powertrain, which gets a bigger battery for more pure-electric driving
News
12 Jun 2025