Volvo limits new cars to 112mph top speed

Safety-conscious Swedish brand aims to reduce road deaths and serious injuries within its vehicles to zero, and new speed limit is one part of its plan

Volvo XC90

Volvo has introduced a self-imposed electronically limited top speed of 112mph to all of its new cars. The move forms one part of the firm’s ‘Vision 2020’ safety pledge, in which the brand aims to reduce the number of occupants killed or seriously injured in a new Volvo to zero from 2020 onwards.

Volvo says that the 112mph (180km/h) figure in question was chosen in an effort to balance safety against buyer attitudes. The firm's German rivals, such as BMW and Audi, commonly set speed limiters of 155mph and Volvo feared that its customer base would evaporate should its limiter be set at the national speed limit.

In addition to limiting the outright top speed of its new cars, Volvo plans to introduce two further speed limiting technologies on its future models. These include "smart speed control," which restricts the car's speed according to the road conditions, and a “geofencing” system, which automatically limits a driver's speed around hospitals and schools.

According to Volvo, above a certain speed, current driver assistance technology is no longer effective at preventing serious injury or death in the event of an accident. The Swedish firm quotes figures from the National Highway and Traffic Safety Administration showing that, in 2017, 25 per cent of all traffic fatalities in the USA were caused by excessive speed.

Volvo also plans to tackle the issues of driver intoxication and driver distraction, both of which it recognises as equally serious causes of death and injury on the road. This involves a system which uses in-car cameras, and other on-board sensors, to figure out if an intoxicated driver is driving erratically, reacting slowly, or is no longer in full control of the steering. The car, if necessary, will be able to safely bring the car to a halt as a last resort.

Håkan Samuelsson, CEO of Volvo Cars, said: “We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that changes their driver’s behaviour, to tackle things like speeding, intoxication or distraction. We don’t have a firm answer to this question, but believe we should take leadership in the discussion and be a pioneer.”

What are your thoughts on Volvo’s new speed restrictor? Let us know in the comments section below…

Recommended

New Volvo XC100 flagship planned for 2022 debut
SUVs

New Volvo XC100 flagship planned for 2022 debut

Volvo plan to crown SUV line-up with new ‘XC100’ model using new platform rumoured
6 Oct 2020
Electric Volvo XC20 SUV planned to sit below XC40
Volvo XC20 - front (watermarked)
Volvo

Electric Volvo XC20 SUV planned to sit below XC40

Volvo will grow its SUV offering with a new compact model on a new electric car platform that could take the XC20 name.
1 Oct 2020
Volvo P1800 Cyan mixes Swedish icon’s style with modern motorsport tech
News

Volvo P1800 Cyan mixes Swedish icon’s style with modern motorsport tech

Volvo’s race team creates unique restomod P1800 to take on Eagle E-Types and Singer Porsches
2 Sep 2020
Care by Volvo car subscription scheme rolls out across the UK
Care by Volvo
Volvo

Care by Volvo car subscription scheme rolls out across the UK

All UK motorists can now subscribe to the Care By Volvo premium car subscription scheme, which delivers the complete car service in one
2 Sep 2020

Most Popular

New Suzuki Swace estate launched on UK market
News

New Suzuki Swace estate launched on UK market

Based on the Toyota Corolla Touring Sports, the Suzuki Swace estate comes to the UK
11 Nov 2020
All-new Renault Kangoo van unveiled ahead of 2021 launch
Renault Kangoo ZE Concept - show pic
Renault Kangoo

All-new Renault Kangoo van unveiled ahead of 2021 launch

First images of the third-generation Renault Kangoo panel van - which will soon square-up to the new Volkswagen Caddy
12 Nov 2020
How to transfer a number plate from one car to another
MINI number plate change
Tips & advice

How to transfer a number plate from one car to another

Need to know how to transfer a number plate between vehicles? Our step-by-step guide breaks it down
22 Nov 2020