Volvo limits new cars to 112mph top speed

Safety-conscious Swedish brand aims to reduce road deaths and serious injuries within its vehicles to zero, and new speed limit is one part of its plan

Volvo XC90

Volvo has introduced a self-imposed electronically limited top speed of 112mph to all of its new cars. The move forms one part of the firm’s ‘Vision 2020’ safety pledge, in which the brand aims to reduce the number of occupants killed or seriously injured in a new Volvo to zero from 2020 onwards.

Volvo says that the 112mph (180km/h) figure in question was chosen in an effort to balance safety against buyer attitudes. The firm's German rivals, such as BMW and Audi, commonly set speed limiters of 155mph and Volvo feared that its customer base would evaporate should its limiter be set at the national speed limit.

In addition to limiting the outright top speed of its new cars, Volvo plans to introduce two further speed limiting technologies on its future models. These include "smart speed control," which restricts the car's speed according to the road conditions, and a “geofencing” system, which automatically limits a driver's speed around hospitals and schools.

According to Volvo, above a certain speed, current driver assistance technology is no longer effective at preventing serious injury or death in the event of an accident. The Swedish firm quotes figures from the National Highway and Traffic Safety Administration showing that, in 2017, 25 per cent of all traffic fatalities in the USA were caused by excessive speed.

Volvo also plans to tackle the issues of driver intoxication and driver distraction, both of which it recognises as equally serious causes of death and injury on the road. This involves a system which uses in-car cameras, and other on-board sensors, to figure out if an intoxicated driver is driving erratically, reacting slowly, or is no longer in full control of the steering. The car, if necessary, will be able to safely bring the car to a halt as a last resort.

Håkan Samuelsson, CEO of Volvo Cars, said: “We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that changes their driver’s behaviour, to tackle things like speeding, intoxication or distraction. We don’t have a firm answer to this question, but believe we should take leadership in the discussion and be a pioneer.”

What are your thoughts on Volvo’s new speed restrictor? Let us know in the comments section below…

Recommended

Volvo expands partnership with Nvidia for self-driving tech
Volvo Nvidia
Volvo

Volvo expands partnership with Nvidia for self-driving tech

Volvo aims to be the first manufacturer to use Nvidia’s Drive Orin processor to power its autonomous vehicles
13 Apr 2021
'You should be able to buy a car in any way you want to'
Volvo dealer
Opinion

'You should be able to buy a car in any way you want to'

Despite a shift to online car buying, editor-in-chief Steve Fowler thinks dealerships still have a role to play
10 Mar 2021
Volvo XC60, S90 and V90 get new Google-powered infotainment systems
Volvo Google
Volvo

Volvo XC60, S90 and V90 get new Google-powered infotainment systems

Volvo has started to ditch its in-house developed Sensus infotainment software for a new Google Android-powered system
9 Mar 2021
Electric Volvo XC20 SUV planned to sit below XC40
Volvo XC20 - front (watermarked)
Volvo

Electric Volvo XC20 SUV planned to sit below XC40

Volvo will grow its SUV offering with a new compact 'XC20' model on a new electric car platform and it's released the first teaser image.
2 Mar 2021

Most Popular

New 2021 Volkswagen Polo facelift launch set for 22 April
Volkswagen Polo
Volkswagen Polo Hatchback

New 2021 Volkswagen Polo facelift launch set for 22 April

Volkswagen will pull the wraps off its updated Polo supermini later this week
19 Apr 2021
Cupra Formentor vs Alfa Romeo Stelvio vs Porsche Macan
Cupra Formentor vs Alfa Romeo Stelvio vs Porsche Macan
Porsche Macan SUV

Cupra Formentor vs Alfa Romeo Stelvio vs Porsche Macan

Can the new Cupra Formentor stack up to the Alfa Romeo Stelvio and Porsche Macan in this sporty SUV battle?
17 Apr 2021
New 2021 Mercedes EQB electric SUV revealed with 260-mile range
Mercedes EQB - front
Mercedes EQB

New 2021 Mercedes EQB electric SUV revealed with 260-mile range

The new Mercedes EQB joins the EQA and EQC in the German brand's all-electric SUV line-up
18 Apr 2021