Volvo S60 Cross Country: the world's first crossover saloon
New Volvo S60 Cross Country is unveiled in Detroit, heralding completely new market sector
The S60 Cross Country joins the V40 hatchback and V60 estate in Volvo’s Cross Country model range. But unlike those models’ more practical-looking appearances, the S60 Cross Country is a pumped-up saloon car.
The company says the car reflects its efforts in “stepping up to meet the demands of its core customers” and its launch fills a “clear niche in the market”.
Like its V60 Cross Country brother, the S60’s ride height is jacked up by 65mm and receives a full complement of body jewelry with plastic cladding on the front and rear bumpers, all-wheel drive or front-wheel drive and a choice of 18- or 19-inch alloys.
Lex Kerssemakers, senior vice president product strategy and vehicle line management at Volvo Cars, said: “We want to further explore the market with our Cross Country brand. We did this back in 1997 with the V70 Cross Country and it led to the birth of a whole new segment. We have included all the capability-driven benefits of the Cross Country brand in this new model, while offering a completely unique expression of adventure and all-road readiness in a distinctly sporty and stylish package.”
Alain Visser, senior vice president sales, marketing and customer service, added: “The S60 Cross Country is the sole contender in the crossover saloon segment. We have identified a clear niche in the market for a more capable saloon with rugged styling cues and a higher stance. The S60 Cross Country will appeal to people that are searching for an exciting and capable saloon, whilst enjoying the clear benefits that a crossover offers.”
The UK will get its hands on the car this summer with the range kicking off with the front-wheel drive 187bhp D4 at just under £30,000.
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