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Volvo hatches new Golf rival!

Plans revealed for five-door C30-based hatchback. Total restyle will lead brand’s new design direction.

Volvo C30 five-door front

By Tom Phillips

27th October 2010

Watch out Volkswagen, Volvo is teeing up its Golf rival. The Swedish firm is set to launch a practical, five-door version of its C30 hatch. But creating the newcomer doesn’t merely involve grafting on an extra set of doors.

To compete with the best in the class, such as the Golf, Ford Focus and Vauxhall Astra, the C30 will be given a complete design makeover. Its look will usher in a more distinctive Volvo styling language, which new chief executive Stefan Jacoby is keen to implement.

He is concerned that the marque’s DNA has become diluted by pursuing its German rivals too intently. Instead, the firm’s new cars will have a renewed emphasis on Scandinavian design, which means keeping things simple and elegant on the outside, while interiors remain minimalist but with more interesting choices of materials. Technology inspired by Apple’s latest products is likely to make its debut in the new car, too.

Jacoby believes the XC60 is the model that’s closest to what Volvo should be doing, so expect the new five-door to be heavily influenced by the look of the SUV, with a distinctive nose, sculpted flanks and L-shaped tail-lights.

The model, due in 2012, will also require an overhaul inside. While the current three-door C30 looks the part, its rear seats are very cramped. The new car’s passenger and luggage space will rival that of the class leaders.

The five-door project has been promoted to the top of Volvo’s priority list, forcing the brand to put development of a replacement for the XC90 SUV on hold. It’s hoped that the new car will re-establish Volvo as a more significant player in Europe, as hatchbacks are still not big sellers in the US.

The firm will also seek to use its new Chinese owner Geely to its advantage, rapidly expanding its presence in that market and building a new factory there. Volvo is also putting the finishing touches to its US strategy, with the ultimate goal of increasing sales from the current 335,000 per year to 800,000 in a decade’s time.

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34 Comments

VW GOLF IS BETTER

VOLVOS ARE FOR OLD PEOPLE

By CARSARETHEBEST on 27 October, 2010, 5:49pm

Surprisingly Good Design!

Yes I agree CARSARETHEBEST that Volvo does have that image but it seems they are going in a new Design Direction, judging by this. I like the boldness of the rear lights and window,
has a breath of fresh air about! I would say it makes some of it's rivals look bland and unimaginative in comparison! Well done Volvo!

By JTravolta77 on 27 October, 2010, 10:13pm

Interesting that some people can judge from a drawing which car is the best. And if Volvo is for old people I assume Volkswagen is only used at funerals. Their designs are boring and dreadful (or deadful). Almost as dreadful as Audi.

By mitecon on 28 October, 2010, 7:56am

I am sure Volco are working on a 5 door version of the S40/V50/C30. Just dont expect it to look anythimg like this auto(Sun)express photoshop lash up. After all, the S40 that the current C30 is derived from will be an 8 year old design by 2012!

By hampson10 on 28 October, 2010, 8:28am

..

I think it looks a bit like Alfa giulietta.. ? ore at least the side and doors

By MarstalDenmark on 28 October, 2010, 8:42am

Volvos are for old people?

OK, carsarethe best, so in the words of Harry Hil. Which is best VW Tiguan (you know,the commercial vehicle with rear side windows) or Volvo XC60?

Theres only one way to decide....

By anchovie1 on 28 October, 2010, 9:10am

too much sportiness

Why do all modern cars have to be so tastelessly flashy and falsely 'sporty'. This was, along with BMW's impatience, what killed the excellent Rover 75, actually a very sober, comfortable and attractive touring car, which, for the first time in decades, actually resembled a bloody Rover!! These styling boyos have got sports shoes lodged in the brain. This is frankly hideous, and far far away from the good Volvo image. They have become frightened and nervous, and seem to want to turn out cheap popular Ford-style designs now. Gruesome.

By kingsley_flint on 28 October, 2010, 10:19am

Now thats what a call a 5 door hatch

This is why i wont be buying the hideous disaster that is the new ford focus

By markevo1 on 28 October, 2010, 10:31am

Judging from the pictures, this Volvo seems like a Focus Mk2 designed properly. I realy like Volvo's design language since Hornbury updated the brand's stead image, if Volvo makes the car with a roomier rear passenger space and boot, and price it lower than the ubiquitous Golf, then I feel that Volvo will be onto a winner.

By ganthopoulos on 28 October, 2010, 12:28pm

Desperate to be different but pig ugly!
Volvo have always struggled to produce a car with style.
Sadly this is no exception.
Am i the only person that is sick to death of that grill. design?

By toycollector on 28 October, 2010, 2:06pm

Volvos are stylish!

Volvo cars have been stylish in the past - Volvo 1800 ES, 1800 saloon, Volvo 480 ES, even the C30 is better than most. Not a bad photo shop effort AE, but there's to be a new grille/face that will carry onto future models.

By volvofan on 28 October, 2010, 3:19pm

Currently MKV R32 owner

I was choosing between the older c30 t5 and r32 and I chose the Golf due to the Haldex, but if they bring this redesigned c30 to US , I will be all over it even with no AWD!

By cheeky_boy1 on 28 October, 2010, 3:37pm

Fugly

The problem with Volvo is that they have too familiar a face and therefore all end up looking exactly the same. I test drove a C30 and was appalled by it, horrible quality interior with sharp edges and ill-fitting trim. I just dont see the point. Does anybody seriously feel inspired by any particular Volvo model, more to the point, does anyone actually know what Volvo's model range is called these days?

By JamesRiley on 28 October, 2010, 3:48pm

Definitely a breath of fresh air in a market dominated by overweight, bland clones.

By ashcolyer on 28 October, 2010, 6:38pm

ExVolvodriver

Nice looking motor but will it have a spare wheel rather than a useless tyre sealant kit as the new S60 has?

By Bristolbluemanc on 28 October, 2010, 8:51pm

For crying out loud...

...it would seem the population of this forum are very hard to please. If we're not bitching about cars that all look the same, we're slating manufacturers for daring to be different. Volvo have always done their own thing, as have Saab, regardless of who were holding the reigns. Let's celebrate these 'diamonds in the rough' and give them the encouragement they deserve...

By sgtgrash on 29 October, 2010, 5:58pm

What a laugh

One of these days some of the people who drive around in the over priced and under speced "GERRY" cars will wake up and realize what they have been missing , when it suddenly dawns on them that they are the only people who have not yet found out what the rest of car drivers have known for years.

And that is! All German cars are vastly over priced, under specced, and do not come out better in reliability or residual value at the end of the day

By jurangqw on 31 October, 2010, 9:55am

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By DFG56 on 1 November, 2010, 3:55am

Mr. JamesRiley

Let me guess. You either own or are going to buy a Corolla like millions of other sheep out there.
The one I drove was like a gokart and had no quality issues?!

By meatsicle on 1 November, 2010, 7:21am

Mr. JamesRiley

Let me guess. You either own or are going to buy a Corolla like millions of other sheep out there.
The one I drove was like a gokart and had no quality issues?!

By meatsicle on 1 November, 2010, 8:23am

WOW NICE !

Wow nice car but we all know ford owns volvo, so it's just a FORD FOCUS but mi what a focus it beats VW'S & AUDI'S BORING I MEAN STYLING YAAAAWWWN.

By BEREAL on 7 December, 2010, 2:11am

Good

About time too, let's see what Volvo can do now they're free of the restrictions of competing with Ford products...

By Oilburner on 9 December, 2010, 9:44am

I say old chap.......

That is actually smart looking, well done Volvo! Do me a favour and get rid of them stupid interior GREEN lights for the dashboard... that has seriously put me off the S60 for my next car!

By taaudi on 21 December, 2010, 9:09am

The Golf is getting boring and extremely common. A new, fresh take on the medium sized family sector, like this Volvo, could become either very popular or flop. And to those who think Volvo is for old people - I've seen more old people in Volkswagens and Fords! I hope it makes it unchanged from these images.

By Ruhban on 25 December, 2010, 12:37am

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By zzjjj89 on 31 December, 2010, 1:22pm

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By fffddd on 3 January, 2011, 2:01pm

Abuse & Violation of advertising rights

I see its becoming a very common trend for business owners to plok their websites and advertised in these blogs without proper consent and paid rights......quite frankly, i don't give a damn! but its rather annoying to read about what other reader's think about the cars and topic that's meant to generate interest, to fin people side lining you to go look at clothing nonsense.

As for the car....i'm loving the shape. It really does provide a fresh look to whats otherwise a dead phase when it comes to hot family hatch rides. If you can use your imagination and picture this ride with some custom from lips and the right colour, you'll have yourself one wicked looking ride. forget about the dodo-bird the sister company is to release and follow in the direction they were meant to go. Photoshop or nort....Nicely done!!!

By kevolution1 on 27 January, 2011, 9:52am

Well said jurangqw

Volvo's for old people? T6 AWD 304 bhp and all have sports chassis and 6 speed boxes, even the D3 and D5 diesel engines have earth shattering performance matted to exceptional fuel economy.

As for the range:
C30 Coupe
C70 convertible
S40 compact executive
S60 medium executive
S80 large executive
V50 Compact estate
V60 medium sports estate
XC60 small SUV
XC90 Large SUV

It's a fairly simple to follow line up. Not sure I could do the same with Audi, BMW or VW and their mental product line ups!

As for the previous poster, agreed, why do AE not stop these annoying plugs for the shite clothing brands shamelessly advertising their crap on AE's website


By Focus_your_mind on 3 February, 2011, 2:46pm

Style = Check/Reliability = ?/Price = ?

If miraculously this PS image ends up being very similar to the end product then from a style point of view Volvo has the future in the looks department.
All they need to do is make sure they price the D3 engined (or equivelant) version at around £20,000 RRP & aim it correctly at volume sales & not be silly trying to re-coupe too much too soon for production costs then this will be a winner!

Come on Volva - you clearly now have the design with your latest XC60,S60, V60, comfort & safety reputation in spades, be careful on your proposed costs & kick the Golf into touch!

By Willson74 on 14 February, 2011, 9:30am

Style = Check/Reliability = ?/Price = ?

If miraculously this PS image ends up being very similar to the end product then from a style point of view Volvo has the future in the looks department.
All they need to do is make sure they price the D3 engined (or equivelant) version at around £20,000 RRP & aim it correctly at volume sales & not be silly trying to re-coupe too much too soon for production costs then this will be a winner!

Come on Volva - you clearly now have the design with your latest XC60,S60, V60, comfort & safety reputation in spades, be careful on your proposed costs & kick the Golf into touch!

By Willson74 on 14 February, 2011, 9:33am

Style = Check/Reliability = ?/Price = ?

If miraculously this PS image ends up being very similar to the end product then from a style point of view Volvo has the future in the looks department.
All they need to do is make sure they price the D3 engined (or equivelant) version at around £20,000 RRP & aim it correctly at volume sales & not be silly trying to re-coupe too much too soon for production costs then this will be a winner!

Come on Volva - you clearly now have the design with your latest XC60,S60, V60, comfort & safety reputation in spades, be careful on your proposed costs & kick the Golf into touch!

By Willson74 on 14 February, 2011, 9:34am

JamesRiley you have no clue

How can you say the C30 is an aweful car with poor build quality. You clearly dont know volvos at all do you!?

I fell in love with the C30 the minute i put my foot down, build quality was fantastic, and felt very solid.

As for volvos for old people, what rubbish!! I think volvo are starting to appeal more and more to younger people like myself who are in the market for a pratcial family car with stylish looks to suit!!

By bhalay207 on 10 May, 2011, 11:50pm

Looks good

This looks a nice better alternative to the mainstream Golf, Focus, etc.. I hope it can live up to the German quality. Volvo feels very much like a Ford still.

By f1moh on 13 October, 2011, 2:20pm

I hope the real car looks as good as this rendering. Kudos to the auto illustrator that created this image!!!

By artandcolour on 30 December, 2011, 10:37pm

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Pictures

Volvo C30 five-door front
Volvo C30 five-door rear

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