Auto Express commercial content

What ‘Advertisement Feature’ and ‘Sponsored’ content labeling on Auto Express means for you...

Auto Express is the UK’s most popular car magazine and website, dedicated to bringing you the very best from the world of cars. So we can bring you our industry-leading words, pictures and videos we have to pay for it, and our revenue comes partly through advertising.

You’ll see advertising in the pages of our weekly print magazine and on our website. Occasionally you’ll also see commercial content that has been produced with external partners to bring you information on their latest products or services.

We want to be completely transparent when it comes to advertising and commercial content on Auto Express, making sure that our readers always understand exactly the nature of the content they’re consuming. That’s why we’ve created a clear labeling structure to guide you.     

Commercial content

There are two kinds of commercial content that you may encounter on Auto Express. In all cases the content will be clearly labeled so you understand what it is.

1. Advertisement Feature

Advertisement Features are paid for by one of our external partners and that partner has final sign-off and control over any words, pictures and video contained within. Advertisement Features on Auto Express will be clearly labelled as such, on the page itself and on any links pointing to that page. They may also appear with ‘In partnership with…’ labeling on the page itself to show which brand has paid to produce the content. 

2. Sponsored

Sponsored content on Auto Express is paid for by an external partner but that partner has no sign-off on the editorial content itself. The words, pictures and/or video are produced and published independently according to the high standards always maintained by our editorial team. 

We create sponsored content and are then paid by a brand that wants to associate itself with that content. But the content itself is produced by our team to the usual high Auto Express editorial standards.

Sponsored content on Auto Express will be clearly labelled as such, on the page itself and on any links pointing to that page. It may appear with ‘In association with…’ labeling to show which brand has paid to produce the content. 

Editorial content

All content on Auto Express that is not labeled as Advertisement Feature or Sponsored is independent editorial. Advertisers may pay to place advertising alongside our content and it may even appear alongside commercial content in sponsored hub pages, but if there is no commercial content label, it’s just the Auto Express team as usual, aiming to inform and entertain our readers in a totally independent way. 

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