Skip advert
Advertisement

Citroen to celebrate centenary with two concept cars in 2019

Citroen will mark its 100th year and underline its focus on comfort with two new concept cars due this year

Citroen C3 Aircross - Citroen badge

Citroen will launch two new concept cars this year to celebrate its centenary, the firm’s boss Linda Jackson has confirmed.

Speaking on a conference call to journalists, Jackson said: “The first will be at Geneva and is based on Citroen’s vision of urban mobility, the next is later in the year and shows our version of the future of comfort - or ultra comfort.”

Advertisement - Article continues below

• New Citroen C5 Aircross 2018 review

It’s expected that the second of the concept cars will be shown in Paris this May. The French firm will also launch a range of Origin special edition models across Europe to mark 100 years of ‘boldness and innovation’.

Linda Jackson

Jackson went on to say that the concept cars will demonstrate Citroen’s differentiator in the market: “There are two things we need to have in the future, design to make us different and comfort – it’s been in our DNA for many years but we are bringing it into the modern day. 

“We have developed new technology in seats and suspension, but it’s also about connectivity, storage, air quality, modularity and making sure there’s a passenger focus. Quite simply we want to be the benchmark for comfort.” 

It follows the announcement that Citroen sold 825,000 vehicles in Europe during 2018, up five per cent on 2017 and the highest volume the firm has seen for seven years. Citroen’s performance in the UK fell by 4.7 per cent, Jackson added: “Am I satisfied [with UK performance]? Not necessarily. It’s about getting balance of volume, share and profits but there is the uncertainly of Brexit and volatility of the exchange rate. I have aspirations for UK to be better.”

Do you think Citroen's focus on comfort is the right strategy for the French brand? Let us know in the comments...

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

The best ever popemobiles
Best ever popemobiles

The best ever popemobiles

For nearly 100 years Popes have had bespoke transport – here we chart the astonishing history of the popemobile
Best cars & vans
8 May 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
8 Apr 2025
Rétromobile 2025: inside France’s giant classic car show
Rétromobile 2025

Rétromobile 2025: inside France’s giant classic car show

Classic car shows can draw in massive crowds but Rétromobile is on a different scale…
News
5 Feb 2025
No new Citroen 2CV! Boss disappoints fans of the classic but promises 'affordable' and 'different' cars
No new Citroen 2CV

No new Citroen 2CV! Boss disappoints fans of the classic but promises 'affordable' and 'different' cars

Contrary to reports, Citroen isn’t eyeing up a modern 2CV, but will double down on offering “different” family cars
News
22 Jan 2025

Most Popular

Not bothered by MoT advisories? That may be about to change
Protyre area manager Simon Hall inspecting a Vauxhall Corsa's tyre

Not bothered by MoT advisories? That may be about to change

The number of MoT failures caused by worn tyres is on the rise, and experts are calling for mandatory follow-ups on advisories
News
12 May 2025
Mazda MX-5 goes electric: the iconic roadster's radical future
Mazda MX-5 EV exclusive image - front

Mazda MX-5 goes electric: the iconic roadster's radical future

The next Mazda MX-5 roadster is set to be offered as a pure EV, and our exclusive images preview how it could look
News
10 May 2025
Car Deal of the Day: 10,000 miles per year in the upgraded Cupra Formentor for only £280 a month
Cupra Formentor e-Hybrid - front cornering

Car Deal of the Day: 10,000 miles per year in the upgraded Cupra Formentor for only £280 a month

The best-selling coupé-SUV received an extensive facelift last year, and now it’s our Deal of the Day for 11 May
News
11 May 2025