Citroen appoints Linda Jackson as new CEO

Linda Jackson made CEO of Citroen, promising more innovative, well-equipped and comfortable cars

Citroen UK boss Linda Jackson has been made CEO of the Citroen brand in a major shake-up of the PSA Peugeot Citroen group by new boss Carlos Tavares.

Jackson will be responsible for Citroen, while Yves Bonnefont, formerly the group’s head of strategy, will be in charge of the upmarket DS brand. Maxime Picat remains at the helm of Peugeot. All three will report directly into Tavares as part of his ‘Back in the Race’ restructuring plans.

Speaking exclusively to Auto Express, Jackson agreed with previous comments describing Citroen’s direction as becoming ‘an Ikea for cars.’ “We want to be more creative, affordable and offer things that really matter to mainstream customers,” she said.

“We want to be innovative in design – we’ve been good at that in the past and new models like the C4 Picasso have shown that again. We want our cars to have useful technology like our touch screens that are easy to use and the air bumps on the C4 Cactus.

“Citroens have to be comfortable, too, and affordable. We’ll have some different solutions to help people buy their cars like pay-as-you-go, and we’ll be transparent in how we sell.”

Jackson starts her new role on June 1, shortly before the launch of the new Citroen C4 Cactus – a car that, according to Jackson, will play a big role in Citroen’s future. “The C4 Cactus is the start of where we’re going with Citroen,” she said.

Recommended

Best French modern classic cars 2022
Best French modern classic cars - header image
Best cars & vans

Best French modern classic cars 2022

French car manufacturing has had its highs and lows, but the cars listed here are all bona fide modern classics
24 May 2022
Citroen launches new C-Series Edition trim level
Citroen C3 C-Series
News

Citroen launches new C-Series Edition trim level

The new C-Series Edition comes to Citroen’s C3, C3 Aircross, C4, e-C4 and C5 Aircross models
14 Apr 2022
2022 Citroen Berlingo and SpaceTourer MPVs go electric-only
Citroen e-Spacetourer
News

2022 Citroen Berlingo and SpaceTourer MPVs go electric-only

Citroen has eliminated combustion power for its Berlingo and SpaceTourer people-carriers, with the all-electric models receiving a price reduction
10 Jan 2022
New custom liveries for Citroen Ami quadricycle launched
Citroen Ami livery - Cindy
News

New custom liveries for Citroen Ami quadricycle launched

The new decorative graphics are only available in Europe for the time being, but Citroen says they could come to the UK with the Ami in 2022
8 Oct 2021

Most Popular

New 2022 MG7 could be a cut-price Audi A5
MG 7 - side
News

New 2022 MG7 could be a cut-price Audi A5

The new MG7 saloon has been teased ahead of its August reveal
8 Aug 2022
New Kia EV9 spotted with less camouflage
Kia EV9 (camouflaged) - front
News

New Kia EV9 spotted with less camouflage

The EV9 will be Kia’s largest all-electric model, with seating for seven
9 Aug 2022
New Hyundai Ioniq 6 prototype review
Hyundai Ioniq 6 prototype - front
Road tests

New Hyundai Ioniq 6 prototype review

An early drive of the new sharply-styled Hyundai Ioniq 6 EV shows there’s plenty to look forward to
10 Aug 2022