Citroen appoints Linda Jackson as new CEO

Linda Jackson made CEO of Citroen, promising more innovative, well-equipped and comfortable cars

Citroen UK boss Linda Jackson has been made CEO of the Citroen brand in a major shake-up of the PSA Peugeot Citroen group by new boss Carlos Tavares.

Jackson will be responsible for Citroen, while Yves Bonnefont, formerly the group’s head of strategy, will be in charge of the upmarket DS brand. Maxime Picat remains at the helm of Peugeot. All three will report directly into Tavares as part of his ‘Back in the Race’ restructuring plans.

Speaking exclusively to Auto Express, Jackson agreed with previous comments describing Citroen’s direction as becoming ‘an Ikea for cars.’ “We want to be more creative, affordable and offer things that really matter to mainstream customers,” she said.

“We want to be innovative in design – we’ve been good at that in the past and new models like the C4 Picasso have shown that again. We want our cars to have useful technology like our touch screens that are easy to use and the air bumps on the C4 Cactus.

“Citroens have to be comfortable, too, and affordable. We’ll have some different solutions to help people buy their cars like pay-as-you-go, and we’ll be transparent in how we sell.”

Jackson starts her new role on June 1, shortly before the launch of the new Citroen C4 Cactus – a car that, according to Jackson, will play a big role in Citroen’s future. “The C4 Cactus is the start of where we’re going with Citroen,” she said.

Recommended

Stellantis: the new name for FCA and PSA post merger
Fiat

Stellantis: the new name for FCA and PSA post merger

FCA and PSA have almost finalised the terms of their merger – and the pair's combined business will be called Stellantis
16 Jul 2020
“The time is right for cars like Citroen Ami in the UK”
Citroen

“The time is right for cars like Citroen Ami in the UK”

Editor-in-chief Steve Fowler thinks the time is right for cars such as the Citroen Ami and other urban runabouts to come to the UK
6 May 2020
New flagship Citroen saloon nears 2021 reveal
Citroen

New flagship Citroen saloon nears 2021 reveal

Plans for a halo Citroen saloon are accelerating, as the brand readies for a possible reveal at the 2021 Shanghai Motor Show
2 Mar 2020
New all-electric Citroen Ami city car revealed
Citroen

New all-electric Citroen Ami city car revealed

The electric Citroen Ami city car has a range of up to 44 miles, and can be driven by 14-year-olds without a driving license
28 Feb 2020

Most Popular

New Fiat Panda facelift gains Sport model as part of nip-tuck
Fiat Panda

New Fiat Panda facelift gains Sport model as part of nip-tuck

The Fiat Panda has been overhauled for 2020, with a new infotainment display part of the package alongside a new look trim structure
23 Oct 2020
New Suzuki Across 2020 review
Suzuki Across

New Suzuki Across 2020 review

The Suzuki Across is essentially a rebadged Toyota RAV4, but it brings plug-in hybrid power to the Japanese brand for the first time
24 Oct 2020
New Audi S3 Saloon 2020 review
Audi S3 Saloon

New Audi S3 Saloon 2020 review

The new Audi S3 Saloon takes on the Mercedes-AMG A 35 Saloon and BMW M235i Gran Coupe with 306bhp
21 Oct 2020