Skip advert
Advertisement

Cupra to launch two new electrified models by 2023

SEAT spin-off Cupra confirms it’ll launch two electrified new models that “nobody has seen” – ahead of the Tavascan flagship

Cupra EVs

Cupra has announced plans to launch a pair of “electrified” models before the end of 2023 – boosting its range from four cars to eight within the next four years.

Cupra CEO Wayne Griffiths said: “In the next two years we will be announcing two new models that nobody has seen yet, and expanding our product line-up.”

The news formed part of the brand’s fourth anniversary celebrations, where Griffiths unveiled ‘Cupra X 2’ – a vision for the coming year that details plans to double the maker’s retail network and subsequently double sales and turnover.

Advertisement - Article continues below

The event, streamed online, culminated with a shot of Griffiths beside two covered cars, either side of the brand’s Urban Rebel concept – a model which will make production in 2025 as Cupra’s smallest car - a city-focused EV.

Auto Express spoke with Griffiths following the announcement, and while the Cupra boss stopped short of telling us exactly what form these new cars might take, he told us they will not sit in “classical” segments.

“One of them may not be fully-electric; electrified”, Griffiths told us. “We believe up to 2030 there will still be demand for combustion, hybrid, plug-in hybrid and you have to offer that solution – particularly while the infrastructure is not there.”

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Looking at the two cars, one appears to be lower than the other, taking the shape of an estate or shooting brake, probably not dissimilar to the existing Volkswagen Arteon – a car currently available with a choice of petrol and plug-in powertrains.

The second of the two models looks larger, perhaps with a coupe-SUV roofline not dissimilar to that found on the Skoda Enyaq Coupe iV and Volkswagen ID.5. While the first will feature a combustion engine of some kind we expect this car to be pure-electric, almost certainly with the fastest ID.5’s 295bhp dual-motor set-up.

Advertisement - Article continues below

“I can tell you that they will be in segments that are growing”, Griffiths said. “There will be, I think in a lot of cases, cross-over [in segments]. Not in a classical segment. There will always be something that is a mixture, something unique. Instead of just a classical SUV, or a classical coupe, or a classical limousine.

“There’s a lot between those”, he continued. “There are concepts of shooting brakes, sportbacks and all sorts of things that are possible. But I think those two cars, from a Cupra perspective have to add, not substitute. There is still room for more cars.”

Griffiths admitted, however, that to get cars signed off they “have to make sense for [Cupra] as well as the Volkswagen Group”.

We’ll learn more about the two models in the coming months, with plans for a Cupra event already pencilled in for the summer. At least one of the cars is expected to be revealed this year, with the other held back for 2023. 

The flagship Cupra Tavascan – a large, pure-electric SUV – will follow in 2024, with an entry-level smaller BEV based on the Urban Rebel due the following year.

Check out the best pure-electric cars you can buy here...

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Skip advert
Advertisement

Recommended

Cupra Formentor review
Cupra Formentor - front tracking
In-depth reviews

Cupra Formentor review

The Cupra Formentor is a sporty coupe-SUV that has enough talent to mix it with more established, premium rivals
15 Apr 2024
SEAT electric car: latest on VW Group’s entry-level EV
SEAT small EV exclusive image - front
News

SEAT electric car: latest on VW Group’s entry-level EV

A new all-electric SEAT could be in the works to keep the brand alive
26 Mar 2024
New Cupra Terramar spotted on the road to a 2024 reveal
New Cupra Terramar - front tracking
News

New Cupra Terramar spotted on the road to a 2024 reveal

Cupra’s latest offering will be a mid-size SUV with plug-in hybrid power
26 Mar 2024
Can virtual reality cars replace motorsport as we know it?
Cupra virtual reality
Features

Can virtual reality cars replace motorsport as we know it?

We strap on some virtual-reality goggles and take a 400bhp electric race car for a spin around the ‘Circuit de Catalunya’
24 Mar 2024

Most Popular

Renault Scenic review
Renault Scenic UK - front
In-depth reviews

Renault Scenic review

The Renault Scenic takes a pragmatic and polished approach to zero-emissions motoring
21 May 2024
Citroen C3 review
Citroen e-C3 - front
In-depth reviews

Citroen C3 review

A clever rethink of the small, affordable car theme, the C3 and its all-electric e-C3 twin have the potential to really shake up the market
22 May 2024
Skoda Scala vs Citroen C4 2024 twin test: which is the best-value family hatchback?
Skoda Scala and Citroen C4 - front tracking
Car group tests

Skoda Scala vs Citroen C4 2024 twin test: which is the best-value family hatchback?

The revised Skoda Scala takes on Citroen’s C4 in the battle to be the best-value family hatchback
18 May 2024