Skip advert
Advertisement

Dacia completes range-wide rebrand with new look

Updated design and logo, new colours and a dealer network revamp sees Dacia redefine itself for the next chapter

Following the 'Renaultlution' strategy announcement in early 2021 that redefined the Renault Group's vision for the value-focused Dacia brand, the firm has now completed a revamp that includes new design treatment for its models – including a new logo – as well as a totally revamped look for its dealers.

Advertisement - Article continues below

The new, sharper design language for its cars is the most noticeable aspect of the firm's rebrand, with sharper headlights and the new interlinked Dacia logo sitting pride of place on a de-chromed grille on all models.

Alongside this, Dacia is subtly adjusting its position, focusing more on customers with an active lifestyle who are seeking design-led cars, without losing its focus on value. As a result, new innovations such as a camp bed system for its Jogger seven-seat family car and accessories that include a tent will all be offered in the future, as well as new colours and, increasingly, more recycled materials in its cars to improve sustainability.

The target for recycled materials used in the production of the firm's new Duster coming next year is 20 per cent, with a new material called Starkle – a recycled polypropylene with a flecked finish that doesn't need painting – a breakthrough to achieve this.

An evolution of the brand's Media Control app that now includes driver drowsiness detection tech will also be rolled out, while increased utilisation of owners' smartphones will become a Dacia calling card in the future.

Its dealers will also utilise more technology, with Dacia's augmented reality app helping customers to configure their cars virtually. The brand will simplify the buying journey, while physical dealerships will very much remain and have undergone a total redesign.

According to Dacia CEO Denis Le Vot: “Year after year, Dacia is attracting new customers who are looking for what may be most valuable in the world today: the essentials. These new customers are aiming for a sensible, responsible society and a new angle on cars.

“Cars you feel drawn to because they have the content, the comfort and the look, and are the most affordable by far. That’s Dacia! The essentials without cutting corners, the design without the extra cost.”

Click here for our list of the cheapest cars on sale in the UK...

Skip advert
Advertisement

Sean’s been writing about cars since 2010, having worked for outlets as diverse as PistonHeads, MSN Cars, Which? Cars, Race Tech – a specialist motorsport publication – and most recently Auto Express and sister titles Carbuyer and DrivingElectric

Skip advert
Advertisement

Recommended

New electric cars coming soon: the fresh EVs of 2024 and beyond
Future electric cars - header image
Best cars & vans

New electric cars coming soon: the fresh EVs of 2024 and beyond

The EV explosion has brought a huge range of choice to the market already but it’s only going to get bigger in the coming months
4 Jul 2024
New Dacia Bigster SUV: price, specs and release date
New Dacia Bigster front 3/4
News

New Dacia Bigster SUV: price, specs and release date

Dacia will launch a new mid-size SUV soon, aimed at models like the Ford Kuga, but with a much lower price
19 Jun 2024
‘Dacia Zen’ seven-year warranty brings added peace of mind
Dacia Duster - tailgate
News

‘Dacia Zen’ seven-year warranty brings added peace of mind

The value brand’s new warranty is also available on used cars, as well as for existing Dacia customers
16 Apr 2024
Dacia Sandrider: Sebastien Loeb's Dakar rally challenger in detail
Dacia Sandrider - front
News

Dacia Sandrider: Sebastien Loeb's Dakar rally challenger in detail

The V6-powered Dacia Sandrider has been developed with Prodrive and features concept-car styling and huge off-road ability
13 Apr 2024

Most Popular

New Ford Capri preview: famous name returns, as a 390-mile electric coupe-SUV
Ford Capri - front action
News

New Ford Capri preview: famous name returns, as a 390-mile electric coupe-SUV

Ford has reimagined one of its most iconic nameplates as a rival for the Volkswagen ID.5 and Skoda Enyaq Coupe
10 Jul 2024
New Alfa Romeo Junior 2024 review: the best Alfa in a generation
Alfa Romeo Junior - front
Road tests

New Alfa Romeo Junior 2024 review: the best Alfa in a generation

The new Alfa Romeo Junior is an impressive EV that’s great to drive and packed with quality
9 Jul 2024
New Renault Symbioz SUV on sale now: Nissan Qashqai rival offers hybrid power for under £30k
Renault Symbioz - studio front
News

New Renault Symbioz SUV on sale now: Nissan Qashqai rival offers hybrid power for under £30k

Prices for Renault’s new family-focused SUV start from £29,295; full-hybrid power and Google technology are standard
8 Jul 2024