Dacia completes range-wide rebrand with new look
Updated design and logo, new colours and a dealer network revamp sees Dacia redefine itself for the next chapter
Following the 'Renaultlution' strategy announcement in early 2021 that redefined the Renault Group's vision for the value-focused Dacia brand, the firm has now completed a revamp that includes new design treatment for its models – including a new logo – as well as a totally revamped look for its dealers.
The new, sharper design language for its cars is the most noticeable aspect of the firm's rebrand, with sharper headlights and the new interlinked Dacia logo sitting pride of place on a de-chromed grille on all models.
Alongside this, Dacia is subtly adjusting its position, focusing more on customers with an active lifestyle who are seeking design-led cars, without losing its focus on value. As a result, new innovations such as a camp bed system for its Jogger seven-seat family car and accessories that include a tent will all be offered in the future, as well as new colours and, increasingly, more recycled materials in its cars to improve sustainability.
The target for recycled materials used in the production of the firm's new Duster coming next year is 20 per cent, with a new material called Starkle – a recycled polypropylene with a flecked finish that doesn't need painting – a breakthrough to achieve this.
An evolution of the brand's Media Control app that now includes driver drowsiness detection tech will also be rolled out, while increased utilisation of owners' smartphones will become a Dacia calling card in the future.
Its dealers will also utilise more technology, with Dacia's augmented reality app helping customers to configure their cars virtually. The brand will simplify the buying journey, while physical dealerships will very much remain and have undergone a total redesign.
According to Dacia CEO Denis Le Vot: “Year after year, Dacia is attracting new customers who are looking for what may be most valuable in the world today: the essentials. These new customers are aiming for a sensible, responsible society and a new angle on cars.
“Cars you feel drawn to because they have the content, the comfort and the look, and are the most affordable by far. That’s Dacia! The essentials without cutting corners, the design without the extra cost.”
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