Ford and Domino's to deliver pizza in self-driving cars

A joint trial with Domino's will see pizza delivered to residents of Ann Arbor, Michigan in self-driving Ford cars

Ford has created an entirely new type of autonomous vehicle testing programme, by announcing it will use its autonomous vehicle fleet to deliver Domino's pizzas this September.

In the coming weeks, Domino's will offer randomly selected customers in Ann Arbor, Michigan the option to have their food delivered in an autonomous Ford Fusion Hybrid (equivalent to the Mondeo Hybrid in the UK).

Driverless cars: everything you need to know

The delivery/research vehicles will initially have a Ford engineer on board, with customers able to trace their delivery via a bespoke app. Once the car has arrived, customers will be sent a code to unlock the car’s doors and the locked pizza compartment inside the car.  

Ford previously announced plans to begin production of self-driving cars by 2021 and has been testing the technology in cities like Ann Arbon already.

Curiously, a key question in the trial isn’t how to get the food to the customer’s door, but how to get the customer to come and pick up the food. Russell Weiner, president of Domino's USA said: “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food? 

"We need to make sure the interface is clear and simple. We need to understand if a customer’s experience is different if the car is parked in the driveway versus next to the curb.” 

Sherif Marakby, Ford vice president, autonomous and electric vehicles said: “As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process.”

Would you like to have your next take-away delivered by an autonomous vehicle? Tell us in the comments below...

Recommended

VW settles ‘class action’ over dieselgate for £193m
Volkswagen

VW settles ‘class action’ over dieselgate for £193m

91,000 drivers - and lawyers - to share payout after Volkswagen opts to avoid court hearing
25 May 2022
Tory no-show at ‘fair fuel prices’ debate sparked by 102k-signature petition
News

Tory no-show at ‘fair fuel prices’ debate sparked by 102k-signature petition

As the public calls for action, the treasury points to ‘savings’ from a 2010 fuel price escalator freeze
24 May 2022
Speeding to be recorded as a cause of many more car accidents
Police car on scene at accident
News

Speeding to be recorded as a cause of many more car accidents

New police guidance for reporting will see a big rise in speeding recorded as a cause of car crashes
17 May 2022
World’s car bosses fear supply chain crisis will slow electric car production
Production line
News

World’s car bosses fear supply chain crisis will slow electric car production

Leading industry figures warn of looming problems at Financial Times’ Car of the Future Summit.
13 May 2022

Most Popular

New Kia Niro EV prototype review
Kia Niro EV  prototype - front
Kia Niro

New Kia Niro EV prototype review

We get behind the wheel of a pre-production prototype version of the 201bhp Kia Niro EV
22 May 2022
Best motorhomes 2022: the top 5 picks for all budgets
Chausson motorhome
Tips & advice

Best motorhomes 2022: the top 5 picks for all budgets

In the market for a new motorhome? Here are our top-five recommendations...
18 May 2022
Citroen Ami on sale in the UK this summer from £7,695
Citroen Ami UK - front static
Citroen Ami

Citroen Ami on sale in the UK this summer from £7,695

The compact quadricycle is pricier than first thought, but the Citroen Ami will still be the UK’s cheapest ‘car’
24 May 2022