'The small car market is facing an ownership revolution'

With small cars getting increasingly more expensive, owners are turning more to PCP deals to get the best value, says John McIIroy

OPINION Superminis

How much are you willing to pay for a small car? Right now, you can find new models from just under £10,000 – but there’s an ever-increasing amount of evidence that this is going to change, and soon.

As we reveal this week, the next Honda Jazz is going to get a radical rethink and hybrid powertrains across the range. And that means this pocket-sized practicality star is likely to be more expensive.

Best superminis to buy

It’s only part of a growing trend, though, for cars that are smaller but not necessarily much cheaper. That’s because the safety kit, refinement and efficiency required for regulations and customer tastes simply cannot be produced cheaply enough to deliver the same price tags that have existed for the past decade or more.

As if to prove this point, the early signs are that the next Hyundai i10 – an affordability champ since the days of scrappage – is likely to carry a list price hike of a few thousand pounds when it arrives at the end of the year. The Korean firm is promising funkier looks and a more premium cabin on its smallest offering – and if the speculation on the numbers is correct, it clearly believes it can charge more for them.

At least there will be another i10; some brands are getting out of the small-car market altogether, hoping to cover it off by selling larger superminis to some customers (often at roughly the same money) and leasing them to others. 

The trick, of course, will be to keep an eye on the ‘through the range’ sections of the Auto Express comparison tests and look beyond the big numbers. Because as long as the residual values of the new wave of small cars increase in line with the list prices, and interest rates remain low, then monthly PCP payments and three-year lease deals may not ultimately change all that much. It’s hard to believe, but it’s customers wanting to pay cash and buy outright who stand to take the biggest hit. 

Do you agree with John's comments about small cars? Click here to read through some of our other opinion columns...

Recommended

Used Honda Jazz review
Honda Jazz Hatchback

Used Honda Jazz review

Our comprehensive used buyer’s guide for the Honda Jazz, covering the Jazz Mk3 (2015-2020)
15 Dec 2020
Honda Jazz review
Honda Jazz

Honda Jazz review

The Honda Jazz supermini delivers practicality, excellent fuel economy and improved on-board tech, but cheaper rivals could prove tempting.
24 Jul 2020
New 2020 Honda Jazz: UK prices, specifications and equipment
Honda Jazz Hatchback

New 2020 Honda Jazz: UK prices, specifications and equipment

Honda has launched its latest rival for the Toyota Yaris, which features a new hybrid powertrain, a fresh platform and a base-price £18,985
1 May 2020

Most Popular

New Dacia Bigster concept previews future SUV
Dacia Bigster - front
Dacia

New Dacia Bigster concept previews future SUV

New concept gives us a glimpse at an all-new flagship Dacia Bigster model that has value at its core
14 Jan 2021
BMW X2 M Mesh Edition on sale now priced from £34,510
BMW X2 M Mesh Edition - front
BMW X2

BMW X2 M Mesh Edition on sale now priced from £34,510

The BMW X2 M Mesh Edition features unique decals and upholstery, as well as – you guessed it – a mesh radiator grille
15 Jan 2021
New Nissan Qashqai to gain e-Power hybrid setup
Nissan Qashqai - exclusive image front
Nissan Qashqai

New Nissan Qashqai to gain e-Power hybrid setup

Nissan has revealed specs of the next-gen Qashqai’s e-Power electrified powertrains ahead of the car’s full reveal early this year
15 Jan 2021