Advertisement
Opinion

‘Jaguar needs to build on its EV momentum’

The British brand needs to capitalise on the progress it’s made with the electric I-Pace, writes John McIlroy

Opinion Jaguar Electric

The beautifully manicured greens and fairways of the Pebble Beach golf course are a world away from the hustle and bustle of the UK’s roads and streets – and yet there was much to take note of at the American classic car event at the end of last week.

BMW gave us the all-new Z4 in production form, while Audi and Mercedes looked further ahead with all-electric concept cars. Jaguar joined in, too, revealing that its electric E-Type will be offered to customers from next year, at a price conservatively estimated to be north of £300,000.

Advertisement - Article continues below

Electric Jaguar E-Type to go into production

However, the British firm isn’t about to stop there. Its engineers are working on a mid-engined replacement for the modern-day F-Type sports car – a vehicle that will incorporate a hybrid powertrain and, potentially, full electrification.

These are important times in the market for cars that plug in, with a land-grab to assume control of the moral high ground and, among premium manufacturers, the position of ‘credible rival to Tesla’. Jaguar is right at the forefront of that race, of course, with our 2018 Car of the Year, the I-Pace, racking up orders ahead of the arrivals in 2019 of Audi’s e-tron and the Mercedes EQ C.

What Jaguar needs to do now, though, is build on the I-Pace’s momentum and deliver a strong push to electrify the rest of its range, bridging the gap between the SUV and whatever the F-Type becomes.

The process should start, we reckon, with a fully electric next generation of the XJ, taking the limo into the next 50 years. Offering eco-friendly running in a classic E-Type is one thing. But a luxury car with the ability to glide silently around city centres would be even more of a statement.

Check out the best electric cars on sale right now

Advertisement
Advertisement

Recommended

Jaguar Land Rover is developing a hydrogen fuel cell SUV
Jaguar

Jaguar Land Rover is developing a hydrogen fuel cell SUV

British firm is evaluating and looking into the development of a new hydrogen fuel cell SUV
25 Jun 2020
‘Jaguar Land Rover’s next leader needs to bring big change in the right places’
Jaguar

‘Jaguar Land Rover’s next leader needs to bring big change in the right places’

Editor-in-chief Steve Fowler hopes Tata Sons makes the right decision when it comes to appointing Sir Ralf Speth’s replacement as Jaguar Land Rover CE…
24 Jun 2020
Classic electric car conversions boom in popularity
Electric cars

Classic electric car conversions boom in popularity

Retrofitting electric powertrains to classic cars is becoming fashionable for the environmentally conscious and well-heeled
24 Jun 2020
Jaguar Land Rover confirms 4,500 job cuts
Jaguar

Jaguar Land Rover confirms 4,500 job cuts

British carmaker JLR sees £501 million pre-tax profit loss in fourth quarter of 2019/20 financial year due to coronavirus pandemic
15 Jun 2020

Most Popular

SEAT Leon vs Volkswagen Golf vs Ford Focus
Family hatchbacks

SEAT Leon vs Volkswagen Golf vs Ford Focus

The Ford Focus, Volkswagen Golf and SEAT Leon are all long established hatchbacks - we find out which is best among the latest crop
11 Jul 2020
New Skoda Octavia vRS 2020 ride review
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS 2020 ride review

We get our first taste of 242bhp Skoda Octavia vRS with Skoda tech development boss Christian Strube in the driver’s seat
10 Jul 2020
Suzuki Jimny axed from Europe over emissions regulations
Suzuki Jimny - off road
Suzuki Jimny

Suzuki Jimny axed from Europe over emissions regulations

Tightening emissions rules mean the Suzuki Jimny will be pulled from the European market in the coming months
8 Jul 2020