Skip advert
Advertisement

Jaguar Land Rover SVO eyes bespoke sports car to rival Mercedes-AMG

JLR's Special Vehicle Operations division is keen to create its own bespoke sports car in the wake of the Project 7 and new Project 8

Jaguar F-Type SVR - front tracking

Jaguar Land Rover’s Special Vehicle Operations (SVO) division, responsible for the new XE SV Project 8, will build its own bespoke models in the future, according to brand boss John Edwards.

Rather than sticking to enhanced versions of existing models like F-Type-based Project 7 and XE-based Project 8, the SVO division will also target cars like the Mercedes-AMG GT by creating a totally unique sports car of its own.

Advertisement - Article continues below

“Deep down we want to make our own model,” Edwards told Auto Express. “Just look at  the success of the [Mercedes] AMG GT.” 

Goodwood Festival of Speed 2017

It’s possible that Jaguar could create a rival for the AMG GT by using  the mechanical make-up of the F-Type  SVR (right) and dressing it in a bespoke body, with a unique interior.

Edwards emphasised the need for  SVO to get its early ‘Project’ cars right before embarking on standalone models, however. While it’s currently unclear which JLR products  are next in line for the SVO treatment, Edwards explained that the Jaguar F-Pace and upcoming Range Rover Velar SUVs had “great potential”.

The new XE SV Project 8 went from first sketch to official reveal in 12 months, proving JLR has the ability to accelerate development of its future bespoke sports car should it wish. Edwards praised the freedom his team of engineers had been given for the Project 7 and Project 8, in fact, and confirmed he was looking towards the next generation of products.

Would a bespoke Jaguar SVO sports car be a hit? Have your say in the comments...

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Skip advert
Advertisement

Recommended

Jaguar Land Rover pledges £1 million for UK police to battle car thefts
Range Rover Sport - front
News

Jaguar Land Rover pledges £1 million for UK police to battle car thefts

The British automotive giant has donated even more cash to help police forces tackle the UK’s rise in car theft crime
11 Jun 2024
Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024
Jaguar Land Rover pays for more police at UK ports to curb exports of stolen cars
Ships at port
News

Jaguar Land Rover pays for more police at UK ports to curb exports of stolen cars

The Range Rover maker spends ‘several hundred thousand pounds’ in effort to thwart stolen car exports from the UK
7 Feb 2024
Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more
JLR interview
News

Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more

JLR’s UK managing director, Patrick McGillycuddy, talks to us about the issues facing the business and its big future plans…
3 Feb 2024

Most Popular

Dacia’s Duster is Britain’s best car to own as Driver Power 2024 survey results land
Dacia Duster - front tracking
News

Dacia’s Duster is Britain’s best car to own as Driver Power 2024 survey results land

Owners have voted the Dacia Duster as the most satisfying new car to own in the 2024 Driver Power customer satisfaction survey
11 Jun 2024
Best cars to own: Driver Power 2024 results
Driver Power 2024 - best cars to own header
News

Best cars to own: Driver Power 2024 results

The best new cars to own in the UK right now according to the people who already do. It’s the 2024 Driver Power results!
11 Jun 2024
New Porsche 911 S/T 2024 review: one of the best sports cars ever built
Porsche 911 S/T - front
Road tests

New Porsche 911 S/T 2024 review: one of the best sports cars ever built

Porsche’s last hurrah for the 992.1 generation 911 is an epic driving machine with just the right dose of luxury
12 Jun 2024