Bear Grylls and the world's biggest LEGO set welcome the new Land Rover Discovery

Land Rover builds Tower Bridge out of 5.8m LEGO bricks to mark launch of 2017 Land Rover Discovery

Land Rover set a new Guinness World Record for the largest LEGO structure ever built as it launched the all-new Land Rover Discovery.

The 13-metre high replica of Tower Bridge used 5,805,846 individual LEGO bricks - breaking the previous record by 470,646. The bricks laid end-to-end would stretch for almost 200 miles, the equivalent of London to Paris where the 2016 Paris Motor Show got underway as the car was unveiled.

The structure took five months to complete and was set up in Packington Hall, Warwickshire just a few miles from Land Rover's Solihull factory where the new seven-seat SUV will be built. The UK's only LEGO certified professional, Duncan Titmarsh led the project to topple the record.

The Tower Bridge model took centre stage at the reveal of the new fifth-generation SUV as Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips joined in the live event.

Grylls abseiled from the top of the LEGO model through the open drawbridge, while Sir Ben drove the new Discovery through 900mm-deep water beneath the bridge, towing a 186,000-brick LEGO replica of his Land Rover BAR boat in which he'll challenge for the America's Cup next year.

Grylls said: "The Land Rover Discovery is invaluable on expeditions, whether filming in deserts, jungles or mountains, yet it’s still the perfect vehicle for the family's everyday use. It's a proud moment to be here with Land Rover revealing the new Discovery to the world."

Flanking the bridge were two "Discovery Zones" with Phillips present in the Equestrian Zone complete with a traditional British picnic made from LEGO bricks. The other zone, entitled the Bear Grylls Adventure Zone, featured LEGO fire and boulders.

Emma Owen, LEGO UK and Ireland spokeswoman, said: “We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery.

"This is an epic, outstanding build that absolutely captures the imagination in a way we haven't seen before. With LEGO bricks and some imagination you really can build anything.”

The reveal aimed to highlight the key aspects of the new Discovery, focusing on Land Rover's desire to go "above and beyond" with on-road and off-road capability alongside its 27-years of heritage.

Gerry McGovern, Land Rover’s chief design officer, said: “New Discovery redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”

Top 5 biggest LEGO structures in the world

  1. 1. Land Rover Discovery Tower Bridge (2016) – 5.8m bricks
  2. 2. Star Wars X-Wing Fighter (2013)  – 5.3m bricks
  3. 3. Lego house created for James May's BBC programme Toy Stories (2009) – 3.3m bricks
  4. 4. Herobot 9000 A mecha robot (2011) – 2.8m bricks
  5. 5. Allianz Arena scale replica of the spectacular Munich soccer stadium (2005) - 1.3m bricks 

Read the full story on the new Land Rover Discovery here...

Recommended

Paris Motor Show
Articles

Paris Motor Show

Welcome to our Paris Motor Show hub page. Scroll down for all our Paris content...
28 Feb 2020
Jaguar Land Rover Aluminium Upcycling initiative to slash carbon emissions
Jaguar

Jaguar Land Rover Aluminium Upcycling initiative to slash carbon emissions

The use of end-of-life vehicles in addition to other recycled sources, will form part of Jaguar Land Rover’s drive towards zero-emission production
20 Aug 2020
Jaguar Land Rover names Thierry Bollore new CEO
Jaguar

Jaguar Land Rover names Thierry Bollore new CEO

Ex short-term Renault boss, Thierry Bollore will take the reins at JLR as the company enters a new era.
28 Jul 2020
The end of touchscreens? Jaguar Land Rover develops contactless infotainment
Jaguar

The end of touchscreens? Jaguar Land Rover develops contactless infotainment

JLR's predictive touch software uses sensors and artificial intelligence to control the infotainment screen without contact
23 Jul 2020

Most Popular

New 2021 BMW M3 launched with huge grille and 503bhp
BMW 3 Series M3 Coupe

New 2021 BMW M3 launched with huge grille and 503bhp

The new sixth-generation BMW M3 Competition saloon gets a 503bhp straight-six engine and four-wheel-drive
22 Sep 2020
New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range
Volkswagen ID.4

New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range

The new Tiguan-sized Volkswagen ID.4 electric SUV becomes VW’s second ID. model, rivalling the Tesla Model Y
23 Sep 2020
New Range Rover Velar PHEV launched with 33-mile electric range
Land Rover Range Rover Velar

New Range Rover Velar PHEV launched with 33-mile electric range

Land Rover has given the Range Rover Velar an update, with a new plug-in hybrid powertrain and an improved infotainment system
23 Sep 2020