Skip advert
Advertisement
Opinion

‘The future of Lotus looks brighter under Geely‘

Lotus is heading for new ownership, and editor Graham Hope thinks Geely’s planned investment is a good thing

Opinion - Lotus Elise

Lotus has been something of an anomaly among Britain’s traditional car brands of late. While others have enjoyed success after success, the Norfolk firm has been desperately short of the investment needed to produce new models, and thus forced to continually bring to market different versions of the Elise and Evora.

Advertisement - Article continues below

So the news that it is heading for new ownership, with Chinese company Geely taking a controlling interest, can only be welcomed. The benefits should, in theory, be mutual; Geely will be able to tap into Lotus’s widely respected technical and engineering expertise to produce lighter cars that will help to meet emissions targets in its home market.

And for the Lotus brand itself, there will hopefully be the long overdue prospect of new cars, although we’ll have to wait for a while, I’d imagine, to see how Geely’s plans come to fruition.

Chinese carmaker Geely poised for Lotus takeover

Why does this matter? Because put simply, Lotus has a very important, money-can’t-buy attribute that dozens of car makers covet – goodwill.

I believe the credibility accrued by classic models of the past means that there are sufficient numbers of car fans who’d be prepared to take the plunge and buy a Lotus if the product was right. It is like Alfa Romeo in that respect; a brand people care about, despite a patchy recent history.

Is Geely likely to be a safe pair of hands? You’d have to say the portents are good. Under Geely ownership, Volvo has been reinvigorated, finding the confidence to forge its own path with a genuine sense of style that mercifully doesn’t try to ape the premium German makers. And new Geely brand, LYNK & CO, is also off to an exciting start, with attractive models and radical ownership ideas.

It’s still early days, but the future looks brighter for Lotus than it has for a while.

Do you think Lotus would be better under Geely's control? Let us know in the comments section below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Lotus Hethel factory future: no plans to close UK car building base, says brand
Lotus Hethel factory

Lotus Hethel factory future: no plans to close UK car building base, says brand

The British sports car maker has quashed the rumours it’s planning to end car production at its historic base in Hethel, Norfolk
News
28 Jun 2025
Big plans for the Lotus Emira with hybrid tech on the cards
Lotus Emira Turbo SE Racing Line in Cosmos black - front static

Big plans for the Lotus Emira with hybrid tech on the cards

Lotus is plotting a raft of developments for its mid-engined Emira sports car – with combined petrol/electric power a future option
News
27 Jun 2025
The Lotus electric car rebirth is struggling, but will new hyper-hybrids save the day?
Auto Express editor-at-large Phil McNamara standing next to a Lotus Emeyal

The Lotus electric car rebirth is struggling, but will new hyper-hybrids save the day?

Despite huge Chinese investment to electrify Lotus, sports car sales still prop up the loss-making business. Can Lotus achieve take-off?
Features
27 Jun 2025
Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
23 Jun 2025

Most Popular

New Skoda Epiq vRS to headline brand’s hot-SUV onslaught
Skoda Epiq vRS exclusive image

New Skoda Epiq vRS to headline brand’s hot-SUV onslaught

Every future Skoda will get the go-faster treatment, with the brand also working on making cars sharper and more engaging
News
27 Jun 2025
Marcos is back! British sportscar brand’s big plan, and swirling controversy
Marcos, interior

Marcos is back! British sportscar brand’s big plan, and swirling controversy

Development is already underway on the first all-new Marcos cars in roughly 20 years
News
27 Jun 2025
Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal
BMW M5 Touring - front action

Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal

The BMW M5 Touring is M car royalty, with a thoroughly impressive PHEV powertrain. It’s our Deal of the Day for 29 June
News
29 Jun 2025