Majority stake in Morgan acquired by Investindustrial

Investment firm Investindustrial has acquired a majority stake in Morgan, with the deal expected to be completed in April

Morgan Plus Six - green front

Investment company Investindustrial has acquired a majority stake in Morgan Motor Company, it has been announced.

The news comes on the same day that Morgan revealed its new Plus Six sports car at the Geneva Motor Show - the first car to be built on the firm's new CX-generation platform.

New Morgan Plus Six revealed at Geneva

The Morgan family will still continue to act as stewards for the brand and will maintain a minority shareholding, however, for the first time, the management team and all Morgan employees will be become shareholders.

While Morgan confirmed the future investment, they did not state how much money would be invested into the company. Morgan is keen to say that there was no outstanding financial debt and that the move comes off the back of the two most successful years in Morgan’s history for both sales and profit. 2018 saw a record 700 Morgan models produced and a net profit of £3.2 million.

Morgan says the investment will be used to enhance its operations across the board, from updating its Malvern Link factory to global sales and distribution. The new investment also opens up the potential for future new models, adding scope for expanding the model line-up over the coming years or even decades.

Although Morgan is open to the idea of an extended product line-up, do not expect to see a cut price, base spec Morgan anytime soon. Or, indeed, an ultra exclusive performance model. Morgan is keen to keep loyal to its heritage and existing customers.

Investindustrial have previous experience with the automotive market having previously invested in Aston Martin Lagonda as well as Ducati motorcycles. Both companies have seen profits and sales rise as a result of the investment.

Click here for all the latest from the 2019 Geneva Motor Show... 

Recommended

New Morgan Super 3 revealed as Ford-powered 3 Wheeler successor
Morgan Super3 - studio front
Morgan

New Morgan Super 3 revealed as Ford-powered 3 Wheeler successor

The Super 3 continues Morgan’s 113-year lineage of three-wheelers with a 118bhp Ford engine, a revamped design and a new monocoque chassis
27 Feb 2022
New limited edition Morgan Plus 8 GTR unveiled with 375bhp
Morgan Plus 8 GTR - front
Morgan

New limited edition Morgan Plus 8 GTR unveiled with 375bhp

Morgan has revived its Plus 8 nameplate, launching the most powerful model in the company’s 112-year history
9 Dec 2021
2022 Geneva Motor Show cancelled due to ongoing Covid-19 pandemic
Geneva
Geneva Motor Show

2022 Geneva Motor Show cancelled due to ongoing Covid-19 pandemic

Geneva show cancelled for three years running but hope for 2023 return remains
7 Oct 2021
Geneva Motor Show to launch Qatar exhibition in 2022
Geneva Motor Show
News

Geneva Motor Show to launch Qatar exhibition in 2022

Geneva Motor Show heads to the middle east with a spin-off event planned in Doha every two years from 2022 or 2023
25 Aug 2021

Most Popular

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK
Tesla Supercharger
Tesla

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK

Pilot scheme to open up Tesla-only charging network to all electric cars lands at selected UK locations
18 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022
Shell and ABB team up to deliver world’s fastest electric car charger
Shell charger
News

Shell and ABB team up to deliver world’s fastest electric car charger

New Shell and ABB-developed Terra 360 EV charger can add 62 miles of range in less than three minutes
16 May 2022