Opinion

'Nissan has been quietly building an advantage over electric car rivals'

Steve Fowler thinks Nissan is in a great position to build on the Leaf's success

Opinion Nissan EV

Just over 10 years ago, Nissan launched the first generation of its Leaf. It was a groundbreaking car that has gone on to become the world’s best-selling all-electric model and led the electric revolution.

A car ahead of its time, perhaps, because it’s taken pretty much every other car maker more than a decade to catch up. So you’d think Nissan would’ve been taking advantage of its first-mover advantage with a whole host of follow-up products, wouldn’t you? Well, it replaced the Leaf with a second generation car and, er, that’s it.

Now, though, with the exciting all-electric Ariya SUV arriving at the end of the year, based on a new platform that will be shared across the Renault-Nissan Alliance, we’ve got wind of other models in the pipeline, starting with an electric Juke-sized SUV. What took Nissan so long?

It’s had its fair share of troubles in recent years, but in all that time, not only has Nissan been beavering away on new models, it’s also been quietly building a decent advantage over rivals. With sales of the Leaf well in excess of half a million worldwide, it has a bank of data on and experience of electric cars that others can only dream of. And unlike most dealers, Nissan’s have been selling EVs for more than a decade, too.

All that should stand them in good stead for its onslaught of electrified cars, arriving into an increasingly crowded market. It’s going to be fascinating to see if the Leaf really has given Nissan first-mover advantage.

One of the people behind the launch of the Leaf, and much more besides, is former Nissan COO (and ex-Aston Martin CEO) Dr Andy Palmer. We’re delighted to welcome Andy as a regular contributor to Auto Express to give us a level of insight into the car industry that we know you’ll find fascinating. His report this week into the challenges facing the UK industry, and the technologies involved, makes essential reading for us all, especially decision makers at the highest level.

Check out the best electric cars to buy right now...

Recommended

Everything you need to know about the Nissan ARIYA
Nissan Ariya
Advertisement Feature

Everything you need to know about the Nissan ARIYA

Nissan’s pure-electric crossover arrives with impressive range and high-quality tech features
20 Dec 2021
Nissan Newbird concept blends classic Bluebird body and Leaf electric motor
Nissan Newbird concept front
Nissan

Nissan Newbird concept blends classic Bluebird body and Leaf electric motor

The Nissan Newbird has been built to celebrate 35 years of vehicle production at the company’s Sunderland plant
16 Dec 2021
Nissan lunar rover concept unveiled as part of JAXA collaboration
Nissan lunar rover 1
Nissan

Nissan lunar rover concept unveiled as part of JAXA collaboration

Nissan’s prototype uses the same e-4ORCE technology as the Ariya SUV, and is designed to provide grip on the surface of the moon
2 Dec 2021
Nissan unveils four new concepts to preview electrification drive
Nissan EV concepts - group
Nissan

Nissan unveils four new concepts to preview electrification drive

There’s a sleek sports car, two SUVs and a single-cab pick-up truck, all powered by Nissan’s e-4ORCE four-wheel-drive electric powertrain
2 Dec 2021

Most Popular

'The best car in the world is Korean'
Opinion Mike Rutherford
Opinion

'The best car in the world is Korean'

Mike Rutherford praises Hyundai and Kia's joint win in Best Cars of the Year
16 Jan 2022
Best electric cars to buy 2022
Best electric cars
Electric cars

Best electric cars to buy 2022

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
10 Jan 2022
Top 10 best hybrid cars to buy 2022
Best hybrid cars - header image
Hybrid cars

Top 10 best hybrid cars to buy 2022

Hybrid power is the way forward if the car industry is to be believed so we've found the top 10 best hybrid cars to buy now...
2 Jan 2022