Opinion

'Nissan has been quietly building an advantage over electric car rivals'

Steve Fowler thinks Nissan is in a great position to build on the Leaf's success

Opinion Nissan EV

Just over 10 years ago, Nissan launched the first generation of its Leaf. It was a groundbreaking car that has gone on to become the world’s best-selling all-electric model and led the electric revolution.

A car ahead of its time, perhaps, because it’s taken pretty much every other car maker more than a decade to catch up. So you’d think Nissan would’ve been taking advantage of its first-mover advantage with a whole host of follow-up products, wouldn’t you? Well, it replaced the Leaf with a second generation car and, er, that’s it.

Now, though, with the exciting all-electric Ariya SUV arriving at the end of the year, based on a new platform that will be shared across the Renault-Nissan Alliance, we’ve got wind of other models in the pipeline, starting with an electric Juke-sized SUV. What took Nissan so long?

It’s had its fair share of troubles in recent years, but in all that time, not only has Nissan been beavering away on new models, it’s also been quietly building a decent advantage over rivals. With sales of the Leaf well in excess of half a million worldwide, it has a bank of data on and experience of electric cars that others can only dream of. And unlike most dealers, Nissan’s have been selling EVs for more than a decade, too.

All that should stand them in good stead for its onslaught of electrified cars, arriving into an increasingly crowded market. It’s going to be fascinating to see if the Leaf really has given Nissan first-mover advantage.

One of the people behind the launch of the Leaf, and much more besides, is former Nissan COO (and ex-Aston Martin CEO) Dr Andy Palmer. We’re delighted to welcome Andy as a regular contributor to Auto Express to give us a level of insight into the car industry that we know you’ll find fascinating. His report this week into the challenges facing the UK industry, and the technologies involved, makes essential reading for us all, especially decision makers at the highest level.

Check out the best electric cars to buy right now...

Recommended

EDF and Nissan launch new vehicle-to-grid EV chargers in the UK
V2G Nissan
Nissan

EDF and Nissan launch new vehicle-to-grid EV chargers in the UK

The new wallboxes can save fleet drivers up £350 per car each year, by sending excess electricity from their EVs back to the national grid
28 Jul 2021
New Nissan logo revealed alongside Ariya electric SUV
New Nissan badge
Nissan

New Nissan logo revealed alongside Ariya electric SUV

Just like Volkswagen, Nissan has revealed a new logo to kickstart its EV revolution
15 Jul 2021
Nissan rumoured to make UK battery factory announcement this week
nissan leaf
Nissan

Nissan rumoured to make UK battery factory announcement this week

Reports that UK Government is contributing to new multi-million pound factory which will open by 2024
29 Jun 2021
Nissan Qashqai, Juke and X-Trail pass 1m UK sales landmark 
nissan qashqai
Nissan

Nissan Qashqai, Juke and X-Trail pass 1m UK sales landmark 

93 per cent of all Nissan crossovers sold in Britain since 2007 have been made in Sunderland thanks to the success of the Qashqai and Juke 
11 Feb 2021

Most Popular

Land Rover unveils limited-run Defender Trophy Edition
Land Rover unveils limited-run Defender Trophy Edition - front
Land Rover Defender

Land Rover unveils limited-run Defender Trophy Edition

Just 220 examples will be built to honour past Camel Trophy Land Rovers, all of which have been reserved for the North American market
30 Jul 2021
New 2021 Volkswagen Taigo coupe-SUV breaks cover
Volkswagen Taigo R-Line - front
Volkswagen Taigo

New 2021 Volkswagen Taigo coupe-SUV breaks cover

The new VW Taigo is a sportier, more aggressive looking version of the brand’s T-Cross and is aimed at lifestyle buyers
29 Jul 2021
New 2021 Kia EV6 boasts up to 328 miles of range
Kia EV6 - front
Kia EV6

New 2021 Kia EV6 boasts up to 328 miles of range

Kia reveals more specs for its bespoke electric car, with the EV6 offering long range and an 18-minute 80 per cent rapid recharge time
21 Jul 2021