Skip advert
Advertisement

'The British Motor Show will be everything traditional motor shows are not'

Mike Rutherford thinks traditional global motor shows need to rethink the way they operate

Opinion British Motor Show

Geneva, Paris, Frankfurt, London, Turin, Detroit and Tokyo all have something in common. They are, or have been, world-famous, occasionally notorious, but increasingly outdated traditional venues for motor shows. Trouble is, as the once-great car exhibition capitals of the world, they’re now either dead or dying. 

The reasons for their demise are many. Most shows were staged in chilly autumn or freezing winter months when the organisers grabbed expo halls for the lowest prices, causing showgoers like me to freeze our bollards off while queuing to get in. They stuck for too long to the tired old formula of static cars doing nothing and going nowhere, in spite of warring manufacturers suffering from “mine is bigger than yours” syndrome and blowing untold millions on their monumental, blingy, gin palace-like stands. Customers blocked by roped-off areas, glass walls, and booted-and-suited bouncers were another nail in the coffin.            

But it’s not all bad news. At the opposite end of the spectrum is the British Motor Show, reborn last August, when it occupied the Farnborough exhibition halls and adjacent grounds. Many people – me included – were pleasantly surprised by larger-than-expected crowds, endless drive and ride opportunities, stunt shows and dozens of other activities designed to entertain, inform and educate. Now the organiser has confirmed it’ll return to Farnborough for at least the next four years, from August 2022. There’s 30 per cent more space for exhibitors, a predicted 49-per cent rise in visitor numbers, but zero increase in ticket prices. 

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Very deliberately, our new national motor show is, and will continue to be, everything that those traditional exhibitions are not. CEO Andy Entwistle would, of course, like to see the latest products from all the car makers, but he’s assured me that he is encouraging manufacturers and other exhibitors to spend wisely and not waste their money on colossal and palatial stands that can alienate showgoers. 

The cars will again be the undisputed stars at the British Motor Show in 2022, along with several motoring celebs, motor industry leaders and designers, racing and stunt drivers, major broadcasters, top retailers, specialist firms and countless others. But it’s not just a car show for petrolheads. There will also be zones for EVs, motorhomes and increasingly popular DIY van conversions. There’ll be bikes, too; auctions in conjunction with BCA; cars and karts for kids and adults to drive; self-build and retrofit vehicles; education, careers and tech lessons or sessions; awards ceremonies; halls (plural) of fame; world record attempts – you name it. 

Oh yes, the deliciously deafening din and unmistakable smell of pretty much everything motoring and motorsport-related are guaranteed for the British Motor Show 2022. You have been warned.

Did you go to the 2021 British Motor Show? Let us know what you thought of it below...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Goodwood Festival of Speed 2025: every new car A to Z
Goodwood Festival of Speed 2025

Goodwood Festival of Speed 2025: every new car A to Z

This year’s event promises plenty of highlights. Here’s everything you need to know about the 2025 Goodwood Festival of Speed
News
11 Jul 2025
Shanghai Motor Show 2025: what all the big car brands are up to
Shanghai Motor Show 2025 - header

Shanghai Motor Show 2025: what all the big car brands are up to

The Shanghai Auto Show is now an established part of the automotive calendar – we’ve got a full list of show debuts
News
25 Mar 2025
Best classic and performance car shows, events and days out for the family in 2025
British motoring events planner 2025 - header

Best classic and performance car shows, events and days out for the family in 2025

You’ve got your new car but where are you going to drive it? Our selection of events and road trips will provide some inspiration
Features
27 Jan 2025
Brussels Motor Show 2025: full show round-up and all the exciting new cars
Brussels Motor Show header

Brussels Motor Show 2025: full show round-up and all the exciting new cars

The all-new BYD Atto 2, Hyundai Ioniq 9 and Mazda 6e were among the key models on display at this year's Brussels Motor Show
News
14 Jan 2025

Most Popular

New MG IM5 has the Tesla Model 3 beaten on price and range
MG IM5 - Goodwood front

New MG IM5 has the Tesla Model 3 beaten on price and range

The all-electric IM5 brings new technology and design to the MG line-up
News
10 Jul 2025
New MG Cyberster Black is a dark sign of things to come for the brand
Cyberster Black - front 3/4

New MG Cyberster Black is a dark sign of things to come for the brand

MG boss thinks special editions like this might be the ticket to keeping up demand for the electric sports car
News
10 Jul 2025
New Mazda CX-5 revealed with fresh looks, more space and far fewer buttons
Mazda CX-5 - front

New Mazda CX-5 revealed with fresh looks, more space and far fewer buttons

The Mazda CX-5 has been revolutionised to take on the Nissan Qashqai, Kia Sportage and Hyundai Tucson
News
10 Jul 2025