SEAT appoints Wayne Griffths as new boss

The current Cupra boss will take over as SEAT president on 1 October 

SEAT has appointed Wayne Griffiths as its new president, following the departure of Luca de Meo to Renault earlier this year.

Griffths, who will step up from his current role of vice president for Cupra as well as sales and marketing boss for SEAT, will take over as company boss on 1 October.

Speaking on the announcement, VW Group boss Herbert Diess said: “Wayne Griffiths is one of the Group’s most qualified managers. Over the past four years, he has driven SEAT sales to record levels and is leading the development of the new Cupra brand. He has my full support and I am convinced that his time as President of SEAT will be a success.” 

Since Griffths joined SEAT in 2016, the company’s sales have increased by more than 40 per cent thanks in no small part to the launch of the brand’s SUV line-up. Griffths played a role in the creation of the Cupra brand, along with former CEO Luca De Meo.  

SEAT recently announced a five billion euro investment over the next five years, the first phase of that will see five plug-in hybrid and electric vehicles launch in the next 12 months.

Click here to read how SEAT and Cupra are being given the lead in the VW Group's micromobility push...

Recommended

SEAT launches three new electric scooters
SEAT

SEAT launches three new electric scooters

SEAT’s offerings include an all-electric moped and a pair of electric scooters – all of which are designed for urban travel
16 Jun 2020
SEAT and Skoda dealers give virtual tours of cars from their driveways
News

SEAT and Skoda dealers give virtual tours of cars from their driveways

Customers can watch livestreams where product experts from SEAT and Skoda dealers answer their questions
14 Apr 2020
VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds
VW Emissions scandal update 2
Volkswagen

VW emissions scandal: VW installed ‘defeat devices’ in thousands of cars, High Court finds

The UK’s High Court has ruled that VW installed devices to cheat emissions tests in thousands of its cars
6 Apr 2020

Most Popular

BMW, Mercedes and Tesla owners could be at risk of higher insurance premiums
bmw x5 m50d tracking front
News

BMW, Mercedes and Tesla owners could be at risk of higher insurance premiums

Raw, uncapped insurance group rating data could be used by insurers to increase premiums on various high-end cars
19 Jan 2021
New 2021 Mercedes EQA electric crossover arrives with 302-mile range
Mercedes EQA - front
Mercedes EQA

New 2021 Mercedes EQA electric crossover arrives with 302-mile range

The new Mercedes EQA is a premium rival for the Volkswagen ID.3 and Kia e-Niro, with a maximum claimed range of 302 miles
20 Jan 2021
Best electric cars to buy 2021
Electric cars

Best electric cars to buy 2021

There are more electric cars than ever to choose from, so we've picked some of the best you can buy in the UK now
4 Jan 2021