You have to fear for SEAT’s future with no new models on the way
Editor Paul Barker wonders what the future holds for SEAT following the exit of former CEO Wayne Griffiths
I feel sad for SEAT. While the other Volkswagen Group bands have exciting new small cars to look forward to – such as the VW ID.1, ID.2 and ID.2 X, Cupra’s Raval, the Skoda Epiq and Audi’s Q2 e-tron – the Spanish stalwart is sat on the outside looking in.
And now it’s leaderless, too, with Brit-born CEO Wayne Griffiths’ abrupt departure being announced late last month, only a couple of weeks after saying that he was there for the long haul, and that SEAT and Cupra were in
his heart. No word yet on what prompted the decision, but Volvo and Nissan also changed leaders within days of the Griffiths news, so there’s clearly something in the air.
Whoever comes in to take over from a man who had been at the helm for almost five years will have plenty on their plate with SEAT, a brand that many people love, and is still selling in decent numbers in the UK at least, but is starved of product investment.
While Cupra is growing nicely thanks to a range of attractive and impressive new models, SEAT has been left to tick along with its ageing line-up. Ageing but decent, with the Ibiza, Arona, Ateca and Leon all highly recommended used buys.
At one point, the talk was of SEAT transforming into a mobility brand, but being positioned as VW’s e-scooter specialist and coming up with a Citroen Ami rival is a direction that has been quietly dropped.
Similarly, the plan to include SEAT in a group project that would give it a small electric hatch around the £20,000 mark has also gone, as VW goes it alone with the ID.1. There’s not even a Skoda version of that car planned, just the VW to take on the Citroen e-C3, Renault Twingo, Nissan Micra and others.
It does seem odd that the numbers add up when VW goes solo, but including SEAT and Skoda – as was the plan talked about as recently as last year – doesn’t make it more economically viable. And that has left a void for SEAT in particular.
So if a small car isn’t viable, and its core models are being revised rather than replaced, where does that leave the brand? You have to fear for the future of a car company that appears to have no new models on the way, nor any plan to pivot to a new purpose. Whoever ends up running SEAT (and Cupra) has a pretty big decision to make.
Would you like to see SEAT saved? Let us know your thoughts in the comments section...
Used - available now
2021 SEAT
Ibiza
22,994 milesManualPetrol1.0L
Cash £12,201
2024 SEAT
Ibiza
20,348 milesManualPetrol1.0L
Cash £14,367
2024 SEAT
Ibiza
17,851 milesManualPetrol1.0L
Cash £13,430
2024 SEAT
Ibiza
34,895 milesManualPetrol1.0L
Cash £13,299
2025 SEAT
Ibiza
33,201 milesManualPetrol1.0L
Cash £13,360
2024 SEAT
Ibiza
20,100 milesManualPetrol1.0L
Cash £12,995
2026 SEAT
Ibiza
47,696 milesManualPetrol1.0L
Cash £11,420
2024 SEAT
Ibiza
7,545 milesManualPetrol1.0L
Cash £14,676
2021 SEAT
Ibiza
37,405 milesManualPetrol1.0L
Cash £12,697
