Skip advert
Advertisement

Toyota: expect more “risky designs”

Toyota Europe boss says more “emotional surprises”, like the FT-1 concept, are on the way

Karl Schlicht, executive vice president of Toyota Europe, has told us to “expect more risky designs” and has promised more “emotional surprises like the FT-1 concept,” as Toyota continues to morph its image from a producer of bland, sensible cars to a more aspirational brand.

“Toyota has really changed under Akio Toyoda [Toyota CEO] – he really doesn’t care about selling more cars than anyone else, in fact he’s paranoid about growing too quickly,” Schlicht told us. “He’s told everyone in the company not to chase the number one spot, but to do things right, make the best cars and the money will come.”

Advertisement - Article continues below

“If Akio wasn’t CEO then our products would still be bland, but they’re not because he’s prepared to make a mistake. If 30 per cent of people don’t like a car we produce then that’s fine, we’re only after between five and ten per cent market share,” he added.

The Lexus LFA was a project that Toyoda pushed through tirelessly himself, even though it cost the company money, instead of turning a profit. Since then the GT-86 has arrived, we’ve seen the FT-1 concept (already branded the new Supra) and a joint sports car project with BMW is in the planning stages.

“The LFA was the hardest project to push through, but he [Toyoda] did it anyway. He wanted to liberate the minds of his engineers. In a way the FT-1 is the next stage in that, a more accessible version of the LFA,” Schlicht said.

However, he wouldn’t be drawn on confirming that the FT-1 will reach production: “When we made the LF-LC it had a huge response from our dealers. We’re doing the same now with the FT-1. I’m sure the response will be great, but there’s no black and white answer yet.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Used Car Hunter: exciting, sporty but affordable cars for £17,000
Car Hunter: exciting and sporty header

Used Car Hunter: exciting, sporty but affordable cars for £17,000

Our Car Hunter has £17,000 to spend on a car that will deliver driving fun and low costs, but what to choose?
Features
19 Feb 2025
Best used coupes to buy now
Best used coupe

Best used coupes to buy now

If you want an appealing car that mixes performance with style, the best used coupes will tick a lot of boxes
Best cars & vans
21 Nov 2024

Most Popular

Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal
BMW M5 Touring - front action

Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal

The BMW M5 Touring is M car royalty, with a thoroughly impressive PHEV powertrain. It’s our Deal of the Day for 29 June
News
29 Jun 2025
Electric car appeal is at its lowest since 2019
Opinion - Kia EV9 GT

Electric car appeal is at its lowest since 2019

From poor electric car sales to crashes in F1, Mike Rutherford thinks its been a crazy few weeks in the automotive world
Opinion
29 Jun 2025
New Skoda Epiq vRS to headline brand’s hot-SUV onslaught
Skoda Epiq vRS exclusive image

New Skoda Epiq vRS to headline brand’s hot-SUV onslaught

Every future Skoda will get the go-faster treatment, with the brand also working on making cars sharper and more engaging
News
27 Jun 2025