8. Renault Clio: Nicole and Papa

19 Dec, 2012 10:02am

The ad

Few adverts enter into pop culture in the way this series of Renault Clio adverts did. This one saw Nicole having a makeover in preparation for a meeting with French actor Vincent Cassel – and encountering her father as she meets her date. In total there were eight ‘episodes’ in this ad campaign, airing between 1991 and 1998. The final instalment was a spoof of The Graduate, and saw Nicole leave Vic Reeves at the altar and run away with Bob Mortimer.

The expert view

“This clearly defined a target audience for a car, and it worked. It’s eminently watchable for guys as well as girls, and you end up with a ‘playground phrase’ that everyone repeated.”