Skip advert
Advertisement

BMW iDrive rotary controller to stay in certain models

Amidst improvements in touchscreen and voice command technology, BMW has pledged to keep the classic iDrive rotary control

BMW iDrive rotary controller

When BMW first revealed the new 2 Series Active Tourer, there was a glaring omission in the cabin - a rotary controller for the iDrive system. And it’s expected that the next-generation version of the X1 crossover - on the same platform - will also resort to touchscreen-only infotainment. 

Advertisement - Article continues below

However, with the new flagship 7 Series and i7 models the iDrive controller is present and correct, and when asked about the future of the rotary controller at a preview event for those cars, BMW’s Stefan Frick explained to Auto Express that the part’s inclusion will be model specific; it’s all down to the driver’s proximity to the screen.

“You have to think about the architecture of the car and the ergonomics. If the screen is not close enough it makes no sense [to remove the rotary controller], he said, adding, “In the 2 Series [Active Tourer] it’s a different architecture, and the screen is pretty close - it’s quite convenient to control with touch.”

BMW, much like most other premium manufacturers, has made big strides in both touchscreen and voice command technology, so you’d be forgiven for wondering if the brand would be looking to move away from this now-ubiquitous feature. 

It’s certainly something that Auto Express readers have been vocal about, many feeling that when on the move, physical controls are usually easier and less distracting to operate than touchscreens. However, it would appear that larger BMW models will continue to use the rotary dial. 

“We still stick with the iDrive controller, especially with this model [the 7 Series]. We have a 20-year history of iDrive controller,” concluded Frick. 

Click here to read our BMW 7 Series prototype review...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

BMW employs humanoid robots to build EVs and hybrids
BMW robot

BMW employs humanoid robots to build EVs and hybrids

BMW has dubbed new bots, set to be piloted in Germany in summer, as the “future” of car production
News
29 May 2026
New BMW Alpina Vision concept sets out brand’s luxurious future path
BMW Alpina Vision concept - front action

New BMW Alpina Vision concept sets out brand’s luxurious future path

Alpina’s elevated future is outlined as the tuning firm is embraced as BMW’s first new brand since Rolls-Royce in 2003
News
15 May 2026
Petrol BMW M3 to thrive in the EV era with engine investment to cut emissions
BMW M3 CS Touring - front

Petrol BMW M3 to thrive in the EV era with engine investment to cut emissions

New combustion technology means BMW’s fan-favourite M models will live on
News
8 May 2026
BMW tuner AC Schnitzer to close: EVs, red tape, US tariffs and young people blamed 
AC Schnitzer PROFILE (E86 M Coupé)

BMW tuner AC Schnitzer to close: EVs, red tape, US tariffs and young people blamed 

Any new buyer has until the end of the year to save AC Schnitzer 
News
21 Mar 2026

Most Popular

New Jaecoo 9 flagship SUV coming to the UK to target the Range Rover
Chery Fullwin T11 - front

New Jaecoo 9 flagship SUV coming to the UK to target the Range Rover

The new six-seat Jaecoo 9 SUV will be based on the Chery Fulwin T11, and it's coming to the UK
News
28 May 2026
Ford’s UK fightback has begun, and resurrecting the Fiesta and Focus is a great place to start
Opinion - Ford revival header image

Ford’s UK fightback has begun, and resurrecting the Fiesta and Focus is a great place to start

With both Ford and Vauxhall announcing their future plans, Paul Barker hopes it will address a lengthy decline
Opinion
27 May 2026
Peugeot goes price-cut crazy with huge discounts across the range
Peugeot range

Peugeot goes price-cut crazy with huge discounts across the range

From the 208 to the 5008, Peugeot has rethought its pricing to make its range “more accessible than ever”
News
28 May 2026

Find a car with the experts