Skip advert
Advertisement
Opinion

‘BYD is rubbing salt into Tesla’s wounds’

Mike Rutherford thinks BYD’s superb start to 2024 is part of the reason Tesla’s market valuation has plummeted

Opinion - BYD

Motoring-related money matters have gone from mad to madder to maniacal in January: some of the numbers that follow will make your eyes water.

First, the revelation that Tesla lost $94,000 million (£74billion) in market valuation during the first couple of weeks of the month. Or, as Bloomberg brutally but succinctly stated, the manufacturer suffers “a $94billion reality check as electric car winter sets in”.

For this, disruptor-in-chief BYD must accept much of the blame. After a near-blanket shutdown in car industry announcements over the Christmas/New Year break, BYD worked overtime and ensured that by 2 January it was known that the Chinese firm will build its first European car plant in Hungary. A day later it confirmed that it had overtaken Tesla as the world’s No.1 electric car manufacturer. No big deal!

Advertisement - Article continues below

Then came news of its plans to effectively and cleverly bypass the growing costs and other problems in the commercial shipping industry by launching the first of seven 200m-long, dual-fuel ships, each capable of carrying 7,000-plus cars. Oh, and to rub more salt into Tesla’s wounds, BYD said it’s investing a further £11billion on smarter in-car tech. So many significant announcements from one car company in just a few days is unprecedented.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Aside from his corporate financial issues and BYD being all over him like a nasty rash, Tesla CEO Elon Musk also endured personal financial pain because “he’s seen his net worth shrink by $23billion (£18bn) so far this year,” according to one respected financial institution. That’s a loss to him as an individual of over one billion per day. Yikes. How’s the poor bloke going to put food on the table?

Unrelated, but still on the subject of eye-watering (and in this case blood-boiling) numbers: in 2023, Britain’s car insurance industry was reportedly worth £19billion. But now the average price of a comprehensive annual policy has, year on year, skyrocketed from £692 to £995. So do these price hikes averaging 58 per cent mean the £19billion industry has, within just 52 weeks, conveniently transformed itself into a far more lucrative £30billion business? And if, after dumping unjustified, inflation-shattering, near-60 per cent price hikes on us over the past 12 months, won’t insurers pull the same stunt over the next 12, thereby rewarding themselves with a near-£50billion per annum industry?

It’s time the House of Commons Transport Committee, Competition and Markets Authority, Insurance Ombudsman and other official watchdogs investigated.

Car insurers are rare in that they can exploit a captive audience of tens of millions of car-using customers. We can’t escape a now-broken car insurance industry that we’re required to buy certificates from before we’re permitted to drive our cars on public roads.

The business model is unfit for purpose. Drastic changes are urgently needed. Without them, current, unreasonably expensive insurance prices will force some drivers off the road. Worse still, such OTT pricing may tragically tempt other motorists to do the unthinkable and illegal – by driving uninsured.

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Recommended

New BYD Ti7 offers PHEV power for £25k less than a Land Rover Defender
New BYD Ti7 - front 3/4

New BYD Ti7 offers PHEV power for £25k less than a Land Rover Defender

High-end seven-seat SUV is available to order now, with UK deliveries starting in January 2027
News
31 Jul 2026
Goodwood Festival of Speed 2026: Your guide to all the key cars
Goodwood 2026

Goodwood Festival of Speed 2026: Your guide to all the key cars

2026’s Goodwood Festival of Speed was an exceptional celebration of cars from the past, present and future! These were the top reveals and star cars…
News
13 Jul 2026
New high-spec BYD Shark pick-up hunts the Ford Ranger with £47k price tag
BYD Shark pick-up at Goodwood FoS

New high-spec BYD Shark pick-up hunts the Ford Ranger with £47k price tag

This new, efficient but luxurious pick-up truck wants to steal sales away from the Ford Ranger
News
10 Jul 2026
New BYD Dolphin G arrives in the UK for a huge £6k less than key rivals
BYD Dolphin G Goodwood

New BYD Dolphin G arrives in the UK for a huge £6k less than key rivals

The BYD Dolphin G supermini gets big-car technology, with all versions costing less than £30,000
News
10 Jul 2026

Most Popular

Forget the Jaecoo 7! The Zeekr 9X is a real Chinese Range Rover lookalike
Zeekr 9X - front 3/4

Forget the Jaecoo 7! The Zeekr 9X is a real Chinese Range Rover lookalike

Move over Bentley, this is the high-end SUV Zeekr thinks buyers are looking for
News
29 Jul 2026
Long-term test: Leapmotor B10
Leapmotor B10 - charging woes

Long-term test: Leapmotor B10

Second report: Top-up troubles at home take the shine off our electric SUV
Long-term tests
30 Jul 2026
New Audi Q9 2026 preview: prices, specs and release date for Range Rover rival
Ellis Hyde with the Audi Q9

New Audi Q9 2026 preview: prices, specs and release date for Range Rover rival

Audi wanted its new luxury flagship to make a statement wherever it goes, and that it will
News
29 Jul 2026

Find a car with the experts