Skip advert
Advertisement
Opinion

‘BYD is rubbing salt into Tesla’s wounds’

Mike Rutherford thinks BYD’s superb start to 2024 is part of the reason Tesla’s market valuation has plummeted

Opinion - BYD

Motoring-related money matters have gone from mad to madder to maniacal in January: some of the numbers that follow will make your eyes water.

First, the revelation that Tesla lost $94,000 million (£74billion) in market valuation during the first couple of weeks of the month. Or, as Bloomberg brutally but succinctly stated, the manufacturer suffers “a $94billion reality check as electric car winter sets in”.

For this, disruptor-in-chief BYD must accept much of the blame. After a near-blanket shutdown in car industry announcements over the Christmas/New Year break, BYD worked overtime and ensured that by 2 January it was known that the Chinese firm will build its first European car plant in Hungary. A day later it confirmed that it had overtaken Tesla as the world’s No.1 electric car manufacturer. No big deal!

Advertisement - Article continues below

Then came news of its plans to effectively and cleverly bypass the growing costs and other problems in the commercial shipping industry by launching the first of seven 200m-long, dual-fuel ships, each capable of carrying 7,000-plus cars. Oh, and to rub more salt into Tesla’s wounds, BYD said it’s investing a further £11billion on smarter in-car tech. So many significant announcements from one car company in just a few days is unprecedented.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Aside from his corporate financial issues and BYD being all over him like a nasty rash, Tesla CEO Elon Musk also endured personal financial pain because “he’s seen his net worth shrink by $23billion (£18bn) so far this year,” according to one respected financial institution. That’s a loss to him as an individual of over one billion per day. Yikes. How’s the poor bloke going to put food on the table?

Unrelated, but still on the subject of eye-watering (and in this case blood-boiling) numbers: in 2023, Britain’s car insurance industry was reportedly worth £19billion. But now the average price of a comprehensive annual policy has, year on year, skyrocketed from £692 to £995. So do these price hikes averaging 58 per cent mean the £19billion industry has, within just 52 weeks, conveniently transformed itself into a far more lucrative £30billion business? And if, after dumping unjustified, inflation-shattering, near-60 per cent price hikes on us over the past 12 months, won’t insurers pull the same stunt over the next 12, thereby rewarding themselves with a near-£50billion per annum industry?

It’s time the House of Commons Transport Committee, Competition and Markets Authority, Insurance Ombudsman and other official watchdogs investigated.

Car insurers are rare in that they can exploit a captive audience of tens of millions of car-using customers. We can’t escape a now-broken car insurance industry that we’re required to buy certificates from before we’re permitted to drive our cars on public roads.

The business model is unfit for purpose. Drastic changes are urgently needed. Without them, current, unreasonably expensive insurance prices will force some drivers off the road. Worse still, such OTT pricing may tragically tempt other motorists to do the unthinkable and illegal – by driving uninsured.

Do you agree with Mike? Let us know your thoughts in the comments section...

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Fastest-accelerating cars 2025: world's quickest 0-60mph production cars
Fastest-accelerating cars 06/25

Fastest-accelerating cars 2025: world's quickest 0-60mph production cars

The definitive list of the fastest-accelerating production cars in the world, ranked by their official 0-60mph times.
Best cars & vans
27 Aug 2025
Astonishing Yangwang U9 Track edition hits 292mph to become world's fastest EV
BYD Yangwang U9 Track Edition - dynamic front 3/4

Astonishing Yangwang U9 Track edition hits 292mph to become world's fastest EV

Supercars have long been a testbed for future powertrain tech, and the same can definitely be said for this 2,960bhp Yangwang
News
26 Aug 2025
BYD gives up on EV grant, and offers five years of maintenance instead
BYD Dolphin - front cornering

BYD gives up on EV grant, and offers five years of maintenance instead

With a Government grant looking unlikely, BYD has announced a new warranty and maintenance scheme to tempt buyers
News
5 Aug 2025
All electric car drivers should start using Tesla Superchargers
Opinion - Tesla chargers

All electric car drivers should start using Tesla Superchargers

With more than half of Tesla's Superchargers open to any EV, editor Paul Barker wonders why more drivers are not making use of them
Opinion
16 Jul 2025

Most Popular

Stop settling for boring SUVs and get a used executive express for less
Used executive cars - opinion

Stop settling for boring SUVs and get a used executive express for less

Content editor George Armitage thinks buying a used executive car is better value than buying a brand-new SUV for family car duties
Opinion
25 Aug 2025
Car Deal of the Day: Jaecoo 7 offers Range Rover looks at a bargain price
Jaecoo 7 - front cornering

Car Deal of the Day: Jaecoo 7 offers Range Rover looks at a bargain price

Jaecoo is one of a flurry of Chinese brands wooing British buyers. Its 7 small SUV is our Deal of the Day for August 25
News
25 Aug 2025
Car Deal of the Day: Sporty Cupra Leon will set pulses racing at only £211 per month
Cupra Leon cornering

Car Deal of the Day: Sporty Cupra Leon will set pulses racing at only £211 per month

Our Deal of the Day for 24 August is a very affordable offer on Cupra’s fun-to-drive hatchback
News
24 Aug 2025