"Deals between car makers ensure more choice for buyers"

Joint deals between manufacturers might make you worry that all the vehicles will be similar - but Graham Hope thinks otherwise

Graham Opinion Kadjar

Nissan's acquisition of a 34 per cent stake in Mitsubishi last week was just the latest example of an ever compressing industry where brands are losing their individuality as they're immersed into bigger, more powerful concerns. It follows Toyota's takeover of Daihatsu earlier this year.

It's udnerstandable, really. There are mutual benefits. Nissan benefits from Mitsubishi's strong presence in south-east Asia. And Mitsubishi now has a powerful backer following a rocky period where it has admitted falsifying fuel economy figures. And of course, the pair will share technology and platforms, as is normal.

Nissan acquires 34 per cent of Mitusbishi Motors

To some, this kind of deal has led to a worrying homogenisation of the cars on offer to buyers. Shared resources often mean similar vehicles from different brands, where once they had their own identity. But is it really such a bad thing?

For smaller manufacturers, this kind of deal can provide welcome stability. And for consumers, it means much more in the way of choice.

Nissan Qashqai - 2015

A great case in point is the alliance between Nissan and Renault. Would a car such as the Kadjar have made such an impact on the market were it not for the mechanically similar Qashqai?

Cynics say they are two peas in a pod, but there are more than enough differences between both in the way they look, feel and drive for them to warrant a place on the market. And buyers clearly find the ownership experience very different, too; the Kadjar was rated third overall in our Driver Power survey, while the Qashqai limped home in 131st.

The deal that Nissan has now done with Mitsubishi will clearly allow both to continue to prosper in an increasingly competitive industry, and to me that is a more salient point that nit-picking over the cars it might potentially produce.

Do you think partnerships between manufacturers are good or bad for the consumer? Let us know in the comments below...

Recommended

'Power outages do nothing to inspire confidence in would-be EV buyers'
Opinion

'Power outages do nothing to inspire confidence in would-be EV buyers'

Mike Rutherford thinks the switch to an all-electric UK car market hasn't been thought through
29 Nov 2020
'MINI’s brand focus needs to rub off on BMW, too'
Opinion

'MINI’s brand focus needs to rub off on BMW, too'

BMW needs to regain its identity and should look to MINI for inspiration, says Steve Fowler
28 Oct 2020
'The Pop-Up Motor Show is a simple idea at precisely the right time'
Opinion

'The Pop-Up Motor Show is a simple idea at precisely the right time'

Mike Rutherford thinks the new Pop-Up Motor Show can be the perfect way to serve the demands of Britain's car users
11 Oct 2020
'The Land Rover Defender and Aston Martin DBX must be front runners for World Car Design of the Year'
Opinion

'The Land Rover Defender and Aston Martin DBX must be front runners for World Car Design of the Year'

Mike Rutherford thinks cars from Gerry McGovern and Marek Reichman are favourites to win design award
30 Aug 2020

Most Popular

New Audi A6 50 TFSI e 2020 review
Audi A6

New Audi A6 50 TFSI e 2020 review

The new Audi A6 50 TFSI e brings plug-in hybrid power to the A6 range for the first time
10 Nov 2020
New 2021 Mercedes-Maybach S-Class luxury limo unveiled
Mercedes S-Class

New 2021 Mercedes-Maybach S-Class luxury limo unveiled

The new Mercedes-Maybach S-Class has made its official debut, with lashings of technology and even more imposing styling
19 Nov 2020
How to transfer a number plate from one car to another
MINI number plate change
Tips & advice

How to transfer a number plate from one car to another

Need to know how to transfer a number plate between vehicles? Our step-by-step guide breaks it down
22 Nov 2020