More Ford Active models will follow after Fiesta debut

Ford boss confirms that brand will produce other jacked-up Active models across its range after revealing the trim level on new Fiesta

New 2017 Ford Fiesta Active - presentation front

Ford boss Joseph Bakaj, VP for Product Development at Ford Europe, has confirmed that Ford will build more 'Active' versions of its cars following the reveal of the all-new Ford Fiesta that's due to arrive next year.

The Active edition appeared as one of four ‘styles’ of the new Fiesta at the car’s debut in Cologne, alongside ST-Line, Titanium and Vignale. Active brings raised ride height and extra body cladding, giving the car an SUV-esque look without any real prospect of additional off-road ability. It's unlikely to be offered with four-wheel drive.

Ford’s European boss Jim Farley also said he does not expect the Fiesta Active to impact on sales of the firm’s conventional Nissan Juke rival, the EcoSport. And he admitted the firm is looking at extending the Active treatment to other models. 

“I don’t envisage there being any real crossover between Fiesta Active customers and Ecosport buyers,” Farley said. “We have the Ecosport as a B-SUV - but I really think the Active could be enough of an SUV for a lot of people, particularly those who just want a higher seating position more than really high ground clearance.”

When asked if the Fiesta Active blueprint could extend to other Fords, Farley said, “I think we’ll continue to look at this. The Fiesta is going to be step one, and we’re bringing it to the market next summer, so we’ll know more there.”

New 2017 Ford Fiesta Active - side

The Active is not the first time Ford has tried a Fiesta with raised ride height; the Mk5 edition of the car was extended to include the Ford Fusion although like many ‘young lifestyle’ vehicles, it ultimately ended up being bought by older customers, often on Motability.

Would you buy a Ford Fiesta Active? Let us know below...

Most Popular

Euro 7 standards: EU considers lifetime surveillance of every new car
UK Motorway
News

Euro 7 standards: EU considers lifetime surveillance of every new car

Cars could feed data to the EU every second they are being driven; rules could also force hybrids into EV mode, while MoT test results could be affect…
5 Mar 2021
New Cupra Formentor e-Hybrid 2021 review
Cupra Formentor e-Hybrid - front
Cupra Formentor

New Cupra Formentor e-Hybrid 2021 review

The new Cupra Formentor is stylish and practical, but the plug-in e-Hybrid falls short of being the pick of the range
3 Mar 2021
New Porsche Taycan Cross Turismo electric shooting brake unveiled
Porsche Taycan Cross Turismo - front
Porsche Taycan

New Porsche Taycan Cross Turismo electric shooting brake unveiled

Porsche Taycan Cross Turismo range breaks cover – EV estate comes in four different versions with prices starting from £79,340
5 Mar 2021