Advertisement

'The 2017 Detroit and CES shows illustrate how our world is changing forever'

The Detroit Motor Show hasn't lost its vigour but tech shows like CES are quickly becoming crucial for car brands, says Graham Hope

As a snapshot of how the car industry is changing at an extraordinary rate, the first two major shows of the year provide a real marker. Last week I attended the 2017 Consumer Electronics Show in Las Vegas; this week Auto Express has been in Detroit for the North American International Auto Show.

The names explain the key difference; it’s all about the car in Motor City, while the Sin City event concentrates on the tech under the bodywork.

Advertisement - Article continues below

A decade ago, CES meant nothing to car makers. I was gobsmacked to learn that Hyundai was the first manufacturer to attend, as recently as 2009. This year big names such as Mercedes, VW, Honda and Ford were out in force; some even suggested they think it’s now far more important for their business to be seen in Vegas rather than in Michigan.

"We have much to look forward to from our homegrown carmakers"

That’s not to say Detroit has lost all its lustre. The cars in this week’s issue prove otherwise. But what is clear is that the tech at CES is becoming ever more critical for consumers and makers alike. 

There were some fascinating developments on display in Vegas; I personally experienced facial recognition, augmented reality in cabins and gaze control, where simply looking at a particular part of the dashboard controls it. But the one phrase you couldn’t escape was autonomous driving, which I tried out in a Hyundai Ioniq.

Whether you fancy it or not, it is being pursued with vigour – the most extreme example at CES of how technology is altering our landscape beyond all recognition. Within this revolution, inspiring and a bit daunting at the same time, the most heartening thing I heard at CES was Toyota’s US senior VP Bob Carter imploring that the industry must never forget that it builds cars, first and foremost, for people. Amid the shifting sands of the car business, that is one mantra everyone would do well to remember.

What are your thoughts on the future of the car industry? Leave us a comment below...

Advertisement
Advertisement

Recommended

Visit/news/352004/advice-around-what-we-should-do-during-and-after-we-drive-our-cars-less-clear
News

'The advice around what we should do before, during and after we drive our cars is less than clear'

Only essential driving during the Coronavirus lockdown is allowed, but what we need to do before, during and after our journey isn't as clear, says Mi…
5 Apr 2020
Visit/news/351989/its-car-care-week-so-head-outside-and-show-your-motor-little-love
News

‘It’s Car Care Week, so head outside and show your motor a little love’

If you can’t drive your car, editor-in-chief Steve Fowler thinks you should wash it instead. When you're done, send us a pic and we’ll print the best
1 Apr 2020
Visit/news/351950/global-temporary-shutdown-car-factories-could-actually-benefit-manufacturers-and
News

'The temporary shutdown of car factories could benefit manufacturers and customers'

With car factories around the world closing temporarily, it may give manufacturers the chance to clear out the current backlog of unsold new cars, say…
28 Mar 2020
Visit/news/351936/jlrs-very-british-approach-keep-calm-and-carry
News

‘JLR’s very British approach: keep calm and carry on’

Editor-in-chief Steve Fowler praises Jaguar Land Rover on both its ability to handle a crisis
26 Mar 2020

Most Popular

Visit/mazda/mx-5/352010/new-mazda-mx-5-2020-review
Mazda MX-5

New Mazda MX-5 2020 review

The popular Mazda MX-5 has been updated for 2020, but with the changes comes a jump in price
5 Apr 2020
Visit/seat/leon/351998/new-seat-leon-2020-review
SEAT Leon

New SEAT Leon 2020 review

The all-new SEAT Leon hatchback impresses with its blend of sporty handling and cutting-edge technology
3 Apr 2020
Visit/car-group-tests/352006/kia-soul-ev-vs-mg-zs-ev
Car group tests

Kia Soul EV vs MG ZS EV

The second-generation Kia Soul EV faces the value-for-money MG ZS EV in an SUV shootout
4 Apr 2020