Skip advert
Advertisement

Infiniti M30d

Bold styling and endless kit make newcomer an intriguing proposition

When you launch a new brand into the crowded European car market, it’s hard to get noticed, but Infiniti isn’t afraid to be bold with its styling. The M saloon takes inspiration from the Essence concept car, which debuted at the 2009 Geneva Motor Show, and its flowing lines are supposed to give the appearance of a coupé. 

Advertisement - Article continues below

The end result isn’t entirely convincing, but look hard and there is a slight hint of Maserati Quattroporte about the front end, although the large grille and dated rear are a bit clumsy. One thing’s for sure, it’s a bigger car than the Lexus in every dimension, and the extra size is obvious on the inside. 

In the back, there’s plenty of headroom and noticeably more legroom than in its rival. The sumptuous leather seats wrap around you, and although the Lexus makes do with a tiny 330-litre boot, the Infiniti has a useful 450-litre capacity.

In the front, the seats offer excellent adjustment and while the cabin design is busy, there’s no questioning its quality. It’s incredibly well equipped as well. Despite this modernity, the analogue clock, sweeping dash design and plush quilted leather door panels give a dash of retro appeal. It’s a strange mix, but the Infiniti certainly feels like a premium car. Standard double glazing ensures superb isolation from road noise and every piece of trim is impeccably put together. 

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Used - available now

Leon

2022 SEAT

Leon

51,151 milesAutomaticPetrol1.4L

Cash £14,300
View Leon
Picanto

2023 Kia

Picanto

4,487 milesAutomaticPetrol1.0L

Cash £11,701
View Picanto
CLA

2022 Mercedes

CLA

40,883 milesAutomaticPetrol1.3L

Cash £22,500
View CLA
508

2020 Peugeot

508

65,570 milesAutomaticPetrol1.2L

Cash £11,560
View 508

On the road, the Infiniti’s smaller 18-inch alloy wheels aid ride comfort, as it’s more composed and controlled over bumpy tarmac than the Lexus. But anyone coming to the M from a class-leading contender such as the BMW 5-Series will lament the lack of body control and steering feel, and be disappointed by a harsh low-speed edge to the suspension. 

Advertisement - Article continues below

Still, the Infiniti doesn’t roll as much as its hybrid rival, plus it soaks up imperfections more effectively and has a more natural feel to its steering. The Drive Mode switch also allows you to fine-tune throttle and transmission sensitivity, but the differences are hard to spot.

The 3.0-litre diesel engine can’t match the combined thrust of the Lexus’ petrol engine and electric motor when it comes to outright acceleration, although it isn’t far behind, and refinement and throttle responses impress.

This oil-burner has already graced models from Nissan and Renault, and it features a number of upgrades in this guise.Unfortunately, the slow-shifting seven-speed automatic gearbox takes the edge off the experience. Unlike the CVT of the Lexus, you can shift manually, and there’s less fuss during kickdown, but this is one area where the best European cars really lead the way.

The braking figures weren’t particularly impressive, either, although the feel through the pedal here was significantly better than in the Lexus.

Hi-tech driving aids such as blind spot and forward collision warnings come as standard, as does adaptive cruise control. Typically, these features command a healthy premium. Buyers also get a high-end audio system, plus heated and cooled memory seats. 

With the firm pledging to offer the sort of customer care Lexus owners are used to, the Infiniti experience promises to be just as luxurious once you’ve taken delivery. Will that be enough to secure victory here?

Details

Chart position: 1
WHY: It is unfamiliar, but the latest M saloon was designed and built for Europe. Does this GT Premium model have the desirability and driver appeal to take on the establishment?

Skip advert
Advertisement

New & used car deals

MG MG4

MG MG4

RRP £27,005Avg. savings £10,288 off RRP*Used from £10,200
Nissan Qashqai

Nissan Qashqai

RRP £27,415Avg. savings £6,054 off RRP*Used from £9,995
Volkswagen Polo

Volkswagen Polo

RRP £15,255Avg. savings £1,912 off RRP*Used from £7,299
Hyundai Tucson

Hyundai Tucson

RRP £29,820Avg. savings £5,344 off RRP*Used from £10,195
* Average savings are calculated daily based on the best dealer prices on Auto Express vs manufacturer RRP
Skip advert
Advertisement

Most Popular

What do car journalists drive? The cars our experts spent their own cash on
Auto Express team members standing with their own cars

What do car journalists drive? The cars our experts spent their own cash on

The Auto Express content team is fortunate enough to drive many cars on a regular basis. But that knowledge sometimes translates into unusual private …
Features
29 Dec 2025
Tesla has lost its edge, but rival car brands could be made to fear it once again
Tesla comeback - opinion, header image

Tesla has lost its edge, but rival car brands could be made to fear it once again

News reporter Ellis Hyde believes Tesla is no longer a force to be reckoned with, but could be again
Opinion
30 Dec 2025
Alpine might have finally delivered a premium French car that Brits will take seriously
Alpine A390 flag

Alpine might have finally delivered a premium French car that Brits will take seriously

Steve Walker thinks sports car brand Alpine could well solve the long-standing French premium car problem…  but by the back door
Opinion
1 Jan 2026