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New DS Urban Store opens in time for Christmas at Westfield

Now Christmas shoppers can pick up a new DS car with their presents and puddings at the Westfield London shopping centre

DS has opened the doors to its first ever Urban Store at the Westfield London shopping centre. The DS Urban Store is designed to be a satellite of the  more common DS Stores, which are based along the lines of traditional dealerships.

The Urban Store concept differs in that it will be based in a retail environment such as a shopping mall or high street. The White City operation is the world’s first, and will signal a roll-out of similar stores across the globe.

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Yves Bonnefont, Chief Executive Officer of DS Automobiles, heralded the opening, saying: “This represents an important step. This new digitally interactive DS Urban Store concept is a strong asset to promote the brand as close as possible to its customers.”

The new DS Urban Store will be marked out by five zones. In the Exhibition area a car will be displayed, while in the Virtual Vision zone guests can see what is possible in terms of personalisation via a virtual reality headset. The Boutique sells merchandise, while in the Lounge, customers can work on the configuration of their car. The Bijouterie is reserved for those who wish to confirm a purchase. 

Seven staff are employed at the new Westfield site, which covers 140 square metres.    

Do you think the DS Urban Store is a good idea? Let us know in the comments section below...

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