What is GWM Poer? Complete brand, model and tech guide for UK car buyers
New pick-up truck entrant has got the (pricing) power
Poer wants to shake up the pick-up market with the classic formula for a new entrant. big vehicle at (relatively) small price. Enter the Poer300, an old-school, ladder-frame pick-up running a gutsy diesel engine. The truck brand from Great Wall Motors (GWM), Poer is pronounced ‘power’ and – sound the lost-in-translation alarm – supposedly stands for ‘Powerful, Off-road, Enjoyable and Reliable’. It’s a bit too soon to tell on the latter, given that the Poer300 only launched in the UK in September.
It’s fine to drive and competitive on spec; the £31,495 Lux is the cheapest pick-up around, yet features wireless phone charging, park assist and lots of ADAS features. And the mid-spec Ultra cleverly tackles that perennial ‘clambering into the load bay-challenge’ with a step folding out from the tailgate. At 5.4 metres long, it’s absolutely huge, with a 1,050kg payload.
GWM importer IM says it’s targeting farmers and builders, in the hope of shifting 1,000 a year. But lifestyle pick-up sales are a pipe dream now that double-cabs incur company-car tax: puffing out 221g/km of CO2 places the 300 in the top tax bracket. Ouch.
It’s not the first Chinese pick-up: GWM took that honour in 2012 with the Winglet 5, which was called the Steed over here. Funny that.
| UK models: | Just the one pick-up |
| Our pick: | Erm, the Poer300 |
| How big in China? | Part of Great Wall Motors, which has made 1.23 million vehicles |
| 2024 global exports: | 453,141 (37 per cent of total sales) |
| 2025 UK registrations: | 25 |
| Retailer network and warranty: | 47 GWM dealers/service centres; five-year/125,000-mile warranty |
| We say: | Poer will always be a niche maker, but it boosts choice in the pick-up truck market and keeps price pressure on rivals |
Chinese car brands ranked by UK impact
Below is our Chinese power list, with all 17 brands ranked on current and potential UK market impact. Click the links to explore each manufacturer in detail...
| Rank | Brand |
| 1 | MG |
| 2 | BYD |
| 3 | Chery |
| 4 | Changan |
| 5 | Jaecoo |
| 6 | Leapmotor |
| 7 | Omoda |
| 8 | Polestar |
| 9 | XPeng |
| 10 | Geely |
| 11 | Smart |
| 12 | Lotus |
| 13 | GWM Ora |
| 14 | GWM Haval |
| 15 | GWM Poer |
| 16 | Maxus |
| 17 | Skywell |
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