Honda unveils Rugged Open Air Vehicle concept at SEMA

Honda raids the parts bin to build a one-off open-air pickup concept, the ROAV

Honda has unveiled the Rugged Open Air Vehicle at this year’s Las Vegas SEMA Show. Using parts from various existing models, the ROAV concept is based on the North American-market Honda Ridgeline pickup truck.

Described by Honda as “the ultimate open-air off-road adventure vehicle”, the pickup has been stripped of its bodywork in favour of an off-road buggy look inspired by the Honda Pioneer 1000 side-by-side utility vehicle.

Built on the platform of the Ridgeline, the ROAV gets Pioneer 1000 doors, a full roll cage, underbody protection, and off-road suspension and tyres. Inside, Honda has borrowed some seats from a Civic Type-R hot hatch, reskinning them with waterproof fabric, and added some chunky smartphone holders sitting on the otherwise empty dashboard.

While Honda has not announced what engine the ROAV uses, it’s more than likely that the 3.5-litre V6 from the donor Ridgeline remains in place.

Now here's our round-up of the best SUVs you can buy...

Recommended

'GM taking over Honda would be a disaster'
Honda opinion
Opinion

'GM taking over Honda would be a disaster'

Mike Rutherford is worried about Honda's future, despite its recent motorsport success
6 Jun 2021
Honda to be electric only by 2040 with solid state battery tech coming late 2020s
Honds electric
Honda

Honda to be electric only by 2040 with solid state battery tech coming late 2020s

Battery-electric and fuel-cell only plan for Honda will see solid state battery production cars in the second half of this decade
26 Apr 2021
Honda confirms sale of Swindon factory
Honda's Swindon factory - production line
Honda

Honda confirms sale of Swindon factory

Vehicle production facility sold to logistics company, which promises £700m investment
26 Mar 2021
Honda launches level 3 autonomous technology in Japan
Honda level 3
Honda

Honda launches level 3 autonomous technology in Japan

Honda’s new Sensing Elite driver assistance system allows for hand-off autonomous driving on the motorway
4 Mar 2021

Most Popular

New 2021 Volkswagen Taigo coupe-SUV breaks cover
Volkswagen Taigo R-Line - front
Volkswagen Taigo

New 2021 Volkswagen Taigo coupe-SUV breaks cover

The new VW Taigo is a sportier, more aggressive looking version of the brand’s T-Cross and is aimed at lifestyle buyers
29 Jul 2021
Land Rover unveils limited-run Defender Trophy Edition
Land Rover unveils limited-run Defender Trophy Edition - front
Land Rover Defender

Land Rover unveils limited-run Defender Trophy Edition

Just 220 examples will be built to honour past Camel Trophy Land Rovers, all of which have been reserved for the North American market
30 Jul 2021
New 2021 Kia EV6 boasts up to 328 miles of range
Kia EV6 - front
Kia EV6

New 2021 Kia EV6 boasts up to 328 miles of range

Kia reveals more specs for its bespoke electric car, with the EV6 offering long range and an 18-minute 80 per cent rapid recharge time
21 Jul 2021