Skip advert
Advertisement

New entry-level McLaren 540C confirmed

New Sport Series range will remain as entry point to McLaren ownership, with less powerful and cheaper 540C also announced

McLaren bosses have confirmed that the British brand will not introduce a model or model series beneath the new Sport Series range. The all-new 570S Coupe that made its world debut at the New York Motor Show this week will remain the entry point into McLaren ownership, at least until the cheaper 540C appears, priced at around £126,000.

Advertisement - Article continues below

"It's [the 570S] a big game changer for us, it moves the business to the next level but we¹re never going to be a high-volume car manufacturer," said Mark Vinnels, Executive Director of product development at McLaren. "The business plan is not based around chasing volume and it would be the wrong thing to do, McLaren is about exclusivity.

"If we go lower, there's more volume. It was a tough challenge to build a carbon tub for the Super Series - never mind the Sport Series."

As part of the Sport Series, McLaren will introduce three variants, made up of the Coupe, Spyder and what is likely to be a lighter and more powerful version akin to the 675LT from the more powerful Super Series, which debuted at the Geneva Motor Show earlier this year.

McLaren will also take the covers off another Coupe variant of the Sport Series at the Shanghai Motor Show next month in the shape of the 540C. Like the 625C, the 540C will be a lower-powered and softer version aimed at the Asian markets. It will, however, be made available globally.

"Someone who is considering buying a 911 Turbo or a Audi R8 now has the option to buy a McLaren, which is something very attractive based on what we have delivered," said Vinnels.

McLaren will also stick to its promise of deliver a new model or variant each year, with Vinnels also confirming the brand has a product plan which stretches up to 2023.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

McLaren lifts the lid on how its future road cars will look
McLaren design sketches
News

McLaren lifts the lid on how its future road cars will look

With plans to enter new segments and all-electric power on the horizon, McLaren has reaffirmed its design strategy
27 Mar 2024
Kia EV9 named World Car of the Year 2024
Kia EV9 Air - front static
News

Kia EV9 named World Car of the Year 2024

It was more Korean success in the World Car of the Year awards this time, both Kia and Hyundai claimed wins alongside BMW, Volvo and Toyota.
27 Mar 2024
Fiery hot Genesis GV60 Magma Concept launches new name in EV performance
Genesis GV60 Magma Concept - front reveal
News

Fiery hot Genesis GV60 Magma Concept launches new name in EV performance

The GV60 Magma Concept will spawn a hot production car that will come to the UK
26 Mar 2024
New McLaren Solus GT features a 829bhp V10
McLaren Solus GT at Goodwood Festival of Speed - front
News

New McLaren Solus GT features a 829bhp V10

McLaren has turned its Gran Turismo concept car into a reality
13 Jul 2023

Most Popular

Huge Audi new car blitz to bring us 9 models in 2 years
Upcoming Audi models - four-way image
News

Huge Audi new car blitz to bring us 9 models in 2 years

After a quiet few years, the German giant is gearing up for its biggest product onslaught to date
25 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars can expect to be paying roughly £10 more per year, a although the biggest gas guzzlers will fare the worst
26 Mar 2024