Mercedes Project Maybach concept is bold two-seat 4x4

Bespoke Mercedes Project Maybach concept aimed at rugged off-road territory, co-designed by fashion designer Virgil Abloh

Mercedes-Benz ultra-luxury division, Maybach, has provided an apocalyptic vision of the future with a rugged all-electric 4x4 concept co-designed with late fashion designer Virgil Abloh.

The Project Maybach concept car is a bizarre near six metre-long, two-door, two-seater electric coupe wearing some serious off-road hardware; most notably an external roll cage covering the roof and sills. It also features chunky off-road tyres, bolt-on wheel arch extensions and distinctive front and rear skid plates.

The bespoke body bears no relation to any previous Maybach concept or production car. A long bonnet in contrasting gloss black leads onto a flat front-end with distinctive lighting elements, including eight off-road spotlights to complement the existing headlights.

At the side the shoulder line is dramatically raised, with a curvy bubble-like roofline sitting below the external cage. The rear-end becomes rugged and square again, with tail-lights featuring the Maybach logo backlit in the centre. The leather-lined interior blends some ultra-luxury features with rugged, adventure-style elements.

The concept, designed by Abloh in collaboration with Mercedes-Benz chief design officer Gorden Wagener, is said to have “pushed the boundaries of function, style and collaborative creativity”. Described as being “inspired by the great outdoors”, it’s said to reposition “a traditionally urban brand within a distinctly off-road environment”.

The concept was revealed in part as a tribute to Abloh, who passed away earlier this week after a long battle with cancer. A statement from the brand read “Mercedes-Benz is devastated to hear of the passing of Virgil Abloh.

“Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”

It remains to be seen if the Project Maybach is merely an outlandish design study, or is pointing towards a future off-road-focused production model from the luxury brand.

Now check out the Mercedes-Maybach Concept EQS here...

Recommended

New Mercedes GLS facelift spied in super-luxury Maybach form
Mercedes-Mayback GLS facelift spyshot (red) - front
News

New Mercedes GLS facelift spied in super-luxury Maybach form

The giant Mercedes GLS SUV is set to receive even more luxury from Maybach
28 Jun 2022
Mercedes Vision EQXX extends all-electric record to 747 miles
Mercedes Vision EQXX - front tracking
News

Mercedes Vision EQXX extends all-electric record to 747 miles

Mercedes has broken the record for the longest trip without recharging in its Vision EQXX
23 Jun 2022
Mercedes recalls ML, GL and R-Class due to braking issue
Mercedes

Mercedes recalls ML, GL and R-Class due to braking issue

Mercedes says rust could cause affect the brake booster on three older models and has issued a recall
6 Jun 2022
Mercedes-AMG One hypercar unveiled in production form with 1,048bhp F1 power
Mercedes-AMG One - front
Mercedes

Mercedes-AMG One hypercar unveiled in production form with 1,048bhp F1 power

The F1 tech transfer from race track to road finally comes good as the Mercedes-AMG One hypercar makes its public debut
31 May 2022

Most Popular

New electric MG Cyberster roadster to take brand back to its roots
MG roadster exclusive image - front
News

New electric MG Cyberster roadster to take brand back to its roots

The all-electric two-seat MG sports car is poised to follow the likes of the MG TF and MGB, and our exclusive images preview how it could look
23 Jun 2022
‘New Jaguar will be “a copy of nothing” – in every way’
Opinion - Jaguar
Jaguar

‘New Jaguar will be “a copy of nothing” – in every way’

Editor-in-chief Steve Fowler thinks Jaguar's rebirth is a risk worth taking
15 Jun 2022
New Alfa Romeo Tonale Quadrifoglio production to be decided by customer demand
Alfa Romeo Tonale Quadrifoglio
News

New Alfa Romeo Tonale Quadrifoglio production to be decided by customer demand

Customer interest will be a key factor in whether a proposed hot Alfa Romeo Tonale Quadrifoglio will reach showrooms
24 Jun 2022