Skip advert
Advertisement

Talking to you car? Mercedes agentic AI is coming and it wants to have a chat

How drivers interact with their cars could be about to change according to Mercedes

Mercedes GLC - cabin

The changes in how drivers interact with their cars are going to be “mind-blowing” thanks to the impact of AI and how it integrates with the new breed of so-called software-defined vehicles, according to Mercedes' chief software officer Magnus Ostberg.

“I believe we're just in the front of the tsunami when it comes to agentic AI [which can make decisions independently] and how this is going to completely change how we interact with any machine; it's going to be mind blowing,” he told a small group of journalists including Auto Express at the Munich Motor Show last week.

Advertisement - Article continues below

“And I believe it's perfect for automotive because you’re in the perfect location to speak to your machine in a sensible way - you’re in a decent, quiet space and can actually have a conversation, it’s not like you’re in a public space.”

European drivers in general have been much slower than their Asian counterparts, for example, to adopt voice recognition as a way of controlling functionality in the car, but Ostberg said the way AI is changing how systems operate will encourage users to make more use of voice controls. 

He described it as a “paradigm shift” in how voice recognition works, moving from drivers needing to memorise precisely worded commands to speaking conversationally and the car understanding what is required. “With this paradigm shift in voice conversations in the car, the usage rate in the vehicles where we've activated this already, we've doubled and tripled the usage of our voice.”

“You’re going to see in the coming months how it’s moving away from touch and becoming more agentic,” Ostberg continued. “You actually talk to it and say what you want, and that information is presented rather than you go in, click on the app, click in the app, select something, and so forth.”

Did you know you can sell your car through Auto Express? We’ll help you get a great price and find a great deal on a new car, too.

Skip advert
Advertisement

As Editor, Paul’s job is to steer the talented group of people that work across Auto Express and Driving Electric, and steer the titles to even bigger and better things by bringing the latest important stories to our readers. Paul has been writing about cars and the car industry since 2000, working for consumer and business magazines as well as freelancing for national newspapers, industry titles and a host of major publications.

Skip advert
Advertisement

Recommended

New Mercedes-AMG GT 4-Door Coupe gets ultra high-spec cabin worthy of a flagship model
Mercedes-AMG GT 4-Door Coupe - interior

New Mercedes-AMG GT 4-Door Coupe gets ultra high-spec cabin worthy of a flagship model

Mercedes-AMG’s new generation EV gets a stunning cutting-edge interior
News
6 Mar 2026
New Changan Deepal S05 joins range to rival Skoda Elroq and Kia EV3
Changan Deepal S05 - front

New Changan Deepal S05 joins range to rival Skoda Elroq and Kia EV3

Another new Chinese SUV, but where does this one sit in the crowded C-segment SUV class?
News
26 Feb 2026
Most expensive cars ever sold at auction
Most expensive cars - header image

Most expensive cars ever sold at auction

The rarest and most desirable cars ever made fetch eye-watering sums when going under the hammer. These examples attracted the highest auction prices …
Best cars & vans
17 Feb 2026
Updated Mercedes Marco Polo aims to beat VW's California as the wheeled holiday home of choice
Mercedes Marco Polo - front

Updated Mercedes Marco Polo aims to beat VW's California as the wheeled holiday home of choice

Merc’s contract with Westfalia has come to an end, meaning the Marco Polo camper will be built on the same line as the V-Class MPV
News
3 Feb 2026

Most Popular

Long-term test: BYD Sealion 7
BYD Sealion 7 - front tracking

Long-term test: BYD Sealion 7

Second report: all is not rosy in the garden when it comes to driving our BYD
Long-term tests
13 Mar 2026
Kia PV5 Passenger vs Vauxhall Vivaro Life: can South Korea’s MPV beat a home-grown rival?
Kia PV5 Passenger vs Vauxhall Vivaro Life - front angled

Kia PV5 Passenger vs Vauxhall Vivaro Life: can South Korea’s MPV beat a home-grown rival?

Kia is entering new territory with its quirky van-based PV5 electric MPV. Vauxhall’s Vivaro Life is a benchmark rival, so can the South Korean newcome…
Car group tests
14 Mar 2026
Long-term test: Toyota Prius Excel
Toyota Prius Excel - header with charging cable

Long-term test: Toyota Prius Excel

First report: Surprises galore as Mk5 version of hybrid pioneer joins fleet
Long-term tests
15 Mar 2026

Find a car with the experts