Skip advert
Advertisement

Talking to you car? Mercedes agentic AI is coming and it wants to have a chat

How drivers interact with their cars could be about to change according to Mercedes

Mercedes GLC - cabin

The changes in how drivers interact with their cars are going to be “mind-blowing” thanks to the impact of AI and how it integrates with the new breed of so-called software-defined vehicles, according to Mercedes' chief software officer Magnus Ostberg.

“I believe we're just in the front of the tsunami when it comes to agentic AI [which can make decisions independently] and how this is going to completely change how we interact with any machine; it's going to be mind blowing,” he told a small group of journalists including Auto Express at the Munich Motor Show last week.

Advertisement - Article continues below

“And I believe it's perfect for automotive because you’re in the perfect location to speak to your machine in a sensible way - you’re in a decent, quiet space and can actually have a conversation, it’s not like you’re in a public space.”

European drivers in general have been much slower than their Asian counterparts, for example, to adopt voice recognition as a way of controlling functionality in the car, but Ostberg said the way AI is changing how systems operate will encourage users to make more use of voice controls. 

He described it as a “paradigm shift” in how voice recognition works, moving from drivers needing to memorise precisely worded commands to speaking conversationally and the car understanding what is required. “With this paradigm shift in voice conversations in the car, the usage rate in the vehicles where we've activated this already, we've doubled and tripled the usage of our voice.”

“You’re going to see in the coming months how it’s moving away from touch and becoming more agentic,” Ostberg continued. “You actually talk to it and say what you want, and that information is presented rather than you go in, click on the app, click in the app, select something, and so forth.”

Did you know you can sell your car through Auto Express? We’ll help you get a great price and find a great deal on a new car, too.

Skip advert
Advertisement
Paul Barker - editor, Auto Express
Former editor

As the former editor, Paul’s job was to steer the talented group of people that work across Auto Express and Driving Electric, as well as guiding the titles to even bigger and better things by bringing the latest important stories to our readers. Paul has been writing about cars and the car industry since 2000, working for consumer and business magazines as well as freelancing for national newspapers, industry titles and a host of major publications.

Skip advert
Advertisement

Recommended

New Mercedes-AMG GT SUV: a fresh look at the 1,153bhp EV beast
New Mercedes-AMG GT SUV - front 3/4

New Mercedes-AMG GT SUV: a fresh look at the 1,153bhp EV beast

A fresh batch of spy shots gives a look at the monstrous Mercedes-AMG electric SUV with a little less camo
News
16 Sep 2026
New Volkswagen ID. Tiguan will move a long, long way from its ID.4 roots
Volkswagen ID. Tiguan - front

New Volkswagen ID. Tiguan will move a long, long way from its ID.4 roots

A host of changes are coming for the unloved ID.4 mid-size electric SUV – and the most dramatic may well be the adoption of VW’s most popular badge
News
27 Aug 2026
The diesel company car is dying and I couldn't be happier
Jordan diesel company car opinion

The diesel company car is dying and I couldn't be happier

News editor Jordan Katsianis argues that while diesel still has its merits, its demise in company cars is no bad thing
Opinion
23 Aug 2026
Most expensive cars ever sold at auction
Most expensive cars - header image August 2026

Most expensive cars ever sold at auction

The rarest and most desirable cars ever made fetch eye-watering sums when going under the hammer. These examples attracted the highest auction prices …
Best cars & vans
17 Aug 2026

Most Popular

New Skoda Epiq 2026 review: excellent in almost every way
Ellis Hyde with the Skoda Epiq

New Skoda Epiq 2026 review: excellent in almost every way

The new Skoda Epiq arrives to sit below the Elroq and Enyaq in the Czech brand’s all-electric line-up
Road tests
13 Sep 2026
New Kia PV7: nine seats and 350kW charging for PV5's big brother
Kia PV5 Passenger - front

New Kia PV7: nine seats and 350kW charging for PV5's big brother

Korean brand aims to continue its takeover of the commercial sector with massive new PV7
News
14 Sep 2026
New Volvo XC60 PHEV boasts a whopping 124 miles of EV range
Volvo XC60 facelift 2026 - Ellis Hyde

New Volvo XC60 PHEV boasts a whopping 124 miles of EV range

The Volvo XC90 also gets the new plug-in hybrid powertrain, with the large SUV capable of 99 miles of pure electric range
News
15 Sep 2026

Find a car with the experts