Citroen e-C4 price cut responds new plug-in car grant criteria

A list price reduction of £550 means the range-topping version of new Citroen e-C4 still qualifies for the reduced plug-in car grant

Citroen e-C4 - badge

Citroen has reacted to the Government’s sudden changes to the UK plug-in car grant by reducing the list price of the range-topping version of the new, all-electric e-C4

As announced this week, electric cars with a list price over £35,000 no longer qualify for any subsidy. For cars priced below that level, the grant has been reduced from £3,000 to £2,500. 

In response, Citroen says it has lowered the list price of the range topping Shine Plus version of the new e-C4 by £550, so that the car still qualifies for the subsidy. 

The brand claims that the Shine Plus version of its new all-electric family hatchback is the most popular variant. It is just one of many electric cars on sale in Britain that may now receive a retail price cut in order to still qualify for the newly reduced grant. 

This particular e-C4 was previously priced from £35,495 and the new on-the-road price stands at £34,995. That means that customers pay £32,495 when the £2,500 grant is automatically applied. The rest of the e-C4 line-up remains unchanged for now, save for the £500 reduction in the plug-in car grant that has nudged all the prices up by that amount. It means that the range opens up from £30,895, after the grant, for the entry-level Sense Plus model. 

The e-C4 makes use of a 134bhp electric motor and 50kWh battery system and Citroen claims a maximum range of 217 miles on a full charge. It’s part of a new C4 family hatchback line-up with three sources of power: petrol and diesel versions of the new C4 are also available in addition to the EV. 

Eurig Druce, Citroën UK’s Managing Director, said: “We were disappointed to hear the news that the support for consumers to make the switch to a low emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there.

Check out our list of the best electric cars to buy now...

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