Skip advert
Advertisement

New Car Awards 2014: Safety Award

Nissan Safety Shield wins this year's Safety Award, part of the Auto Express New Car Awards 2014

Nissan Safety Shield

Few manufacturers are taking safety as seriously as Nissan. In the past year, the brand’s rolled out its clever Safety Shield tech on a huge range of cars, from the compact Note to the Qashqai crossover.

Unlike many rivals that try to minimise injuries to occupants during a crash, Nissan’s kit attempts to prevent the collision in the first place. As a result, the package features a suite of systems that aims to keep the driver safe and on track.

Advertisement - Article continues below

As well as the usual blind spot monitoring and lane departure warning, there’s low-speed collision avoidance. Added to this is a surround view camera option that takes the stress out of parking, plus a moving object detector that alerts you if cars or pedestrians stray into your path as you reverse. Other kit includes road sign recognition cameras, high beam assist and driver drowsiness monitors.

Yet there’s more to Safety Shield than the tech currently available on Nissan cars. Engineers are feverishly working on the next-generation features that could help eradicate smashes, from intelligent 360-degree monitors to autonomous driving. The brand aims to have a driverless car on sale by 2020.

In the meantime, you can buy a Nissan knowing the hi-tech systems under the skin are constantly working to keep you safe on the road. Peace of mind doesn’t come any greater than that.

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
New cars coming soon header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
23 Jun 2025
Groundbreaking Nissan solid-state EV batteries due on sale by 2028
Nissan Leaf - front cornering

Groundbreaking Nissan solid-state EV batteries due on sale by 2028

The industry is in a race to bring solid-state to the market, and Nissan isn’t too far behind the leaders
News
17 Jun 2025
What is Nismo? Past, present and future Nissan’s performance car brand
Nissan Nismo cars - Tom Jervis with 3 generations of Nismo

What is Nismo? Past, present and future Nissan’s performance car brand

We take a deep dive into the history and future of Nissan’s high-performance tuning division, famous for the likes of the 370Z and GT-R sports cars
Features
9 Jun 2025
Nissan could ditch pure-petrol power in the UK to avoid big ZEV fines
Nissan Juke - left cornering

Nissan could ditch pure-petrol power in the UK to avoid big ZEV fines

New boss suggests it makes sense to kill higher-CO2 petrol engines in favour of hybrids and EVs
News
21 May 2025

Most Popular

Range Rover Sport SV gets massive £35k price drop as it enters series-production
Range Rover Sport SV Black - front

Range Rover Sport SV gets massive £35k price drop as it enters series-production

There’s also a new SV Black trim, and a Range Rover Sport Stealth Package for non SVs
News
1 Jul 2025
Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model
Ferrari Amalfi - front static

Arrivederci Roma: new Ferrari Amalfi slots in as brand’s latest entry-level model

A slick new look and more power are the headlines for Ferrari’s new baby, but it’s probably some simple new buttons that will get customers’ attention
News
1 Jul 2025
Geely is coming to the UK, and its assault will start with EX5 SUV
Geely EX5 - front

Geely is coming to the UK, and its assault will start with EX5 SUV

Geely has looked to Lotus to ensure it's new electric SUV lives up to our driving expectations
News
2 Jul 2025