New Car Awards 2014: Safety Award

Nissan Safety Shield wins this year's Safety Award, part of the Auto Express New Car Awards 2014

Nissan Safety Shield

Few manufacturers are taking safety as seriously as Nissan. In the past year, the brand’s rolled out its clever Safety Shield tech on a huge range of cars, from the compact Note to the Qashqai crossover.

Unlike many rivals that try to minimise injuries to occupants during a crash, Nissan’s kit attempts to prevent the collision in the first place. As a result, the package features a suite of systems that aims to keep the driver safe and on track.

As well as the usual blind spot monitoring and lane departure warning, there’s low-speed collision avoidance. Added to this is a surround view camera option that takes the stress out of parking, plus a moving object detector that alerts you if cars or pedestrians stray into your path as you reverse. Other kit includes road sign recognition cameras, high beam assist and driver drowsiness monitors.

Yet there’s more to Safety Shield than the tech currently available on Nissan cars. Engineers are feverishly working on the next-generation features that could help eradicate smashes, from intelligent 360-degree monitors to autonomous driving. The brand aims to have a driverless car on sale by 2020.

In the meantime, you can buy a Nissan knowing the hi-tech systems under the skin are constantly working to keep you safe on the road. Peace of mind doesn’t come any greater than that.

Recommended

EDF and Nissan launch new vehicle-to-grid EV chargers in the UK
V2G Nissan
Nissan

EDF and Nissan launch new vehicle-to-grid EV chargers in the UK

The new wallboxes can save fleet drivers up £350 per car each year, by sending excess electricity from their EVs back to the national grid
28 Jul 2021
New Nissan logo revealed alongside Ariya electric SUV
New Nissan badge
Nissan

New Nissan logo revealed alongside Ariya electric SUV

Just like Volkswagen, Nissan has revealed a new logo to kickstart its EV revolution
15 Jul 2021
Nissan rumoured to make UK battery factory announcement this week
nissan leaf
Nissan

Nissan rumoured to make UK battery factory announcement this week

Reports that UK Government is contributing to new multi-million pound factory which will open by 2024
29 Jun 2021
'Nissan has been quietly building an advantage over electric car rivals'
Opinion Nissan EV
Nissan

'Nissan has been quietly building an advantage over electric car rivals'

Steve Fowler thinks Nissan is in a great position to build on the Leaf's success
8 Apr 2021

Most Popular

New Vauxhall Crossland Griffin arrives to boost SUV’s appeal
Vauxhall Crossland Griffin
Vauxhall Crossland

New Vauxhall Crossland Griffin arrives to boost SUV’s appeal

The new Vauxhall Crossland Griffin undercuts the SE on price, but adds more equipment
26 Jul 2021
New SsangYong X200 SUV previewed in teaser sketches
SsangYong X200
SsangYong

New SsangYong X200 SUV previewed in teaser sketches

New X200 SUV concept signifies radical new design direction for SsangYong
27 Jul 2021
New McLaren 765LT Spider redefines open-top performance
McLaren 765LT Spider - front action
McLaren 765LT

New McLaren 765LT Spider redefines open-top performance

The drop-top McLaren 765LT Spider takes just 2.8 seconds to sprint from 0-62mph, while it can reach 124mph from rest in 7.2 seconds
27 Jul 2021