Skip advert
Advertisement

'Bolloré's strategy is already having a good impact on Jaguar Land Rover'

Steve Fowler says JLR CEO Thierry Bolloré's new approach is working wonders

Opinion JLR Thierry Bollore

The appointment of Thierry Bolloré as JLR chief executive last summer raised a fair few eyebrows. It came completely out of the blue, not least for Bolloré. 

“I was about to fly over to New York in a completely different type of business,” he told me this week. “I said, ‘Wow, of course’. With these brands for a car guy – or a mobility person, which is probably more my case – frankly speaking, this is just extraordinary.”

You can read more about Bolloré’s product plans for Jaguar and Land Rover in our exclusive interview, but while it’s going to take some time to see his changes filter through to the showroom, his Reimagine strategy is already having an impact on the business and its people – to good effect.

Advertisement - Article continues below

“Reimagine is a co-construction – it’s not one person,” he said. “It’s teamwork that has finalised and become Reimagine, and the refocused transformation plans for the business are already taking effect.”

Where some new CEOs make major changes at board level, Bolloré has taken a different approach. “Yes they are more or less the same people, but the role they have has changed a lot,” he said. “You take Nigel Blenkinsop, who’s in charge of global quality and customer satisfaction. If you ask him what the difference is between before and after – wow, it’s almost a different job. 

“You can say the same for Gerry [McGovern, JLR’s chief creative officer]. Today he has an impact on the company that is even greater than in the past.”

Shuffling the pack is only part of the job, but speaking to some of the key players, it’s clear there’s a refreshing new approach to management that’s put a spring in their step and a smile on their faces – the sun is shining on JLR.

As it is on Bentley, and my warmest congratulations go to Adrian Hallmark for topping this year’s Auto Express Brit List. The effect Hallmark has had on Bentley and its staff is huge and proof that great management boosts not only the business but also the people who power it.

Check out more Jaguar news and reviews here...

Skip advert
Advertisement
Editor-in-chief

Steve Fowler has been editor-in-chief of Auto Express since 2011 and is responsible for all editorial content across the website and magazine. He has previously edited What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Skip advert
Advertisement

Recommended

Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024
Jaguar Land Rover pays for more police at UK ports to curb exports of stolen cars
Ships at port
News

Jaguar Land Rover pays for more police at UK ports to curb exports of stolen cars

The Range Rover maker spends ‘several hundred thousand pounds’ in effort to thwart stolen car exports from the UK
7 Feb 2024
Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more
JLR interview
News

Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more

JLR’s UK managing director, Patrick McGillycuddy, talks to us about the issues facing the business and its big future plans…
3 Feb 2024
Jaguar Land Rover CEO hits back over Range Rover theft issues
Range Rover action
News

Jaguar Land Rover CEO hits back over Range Rover theft issues

Insurance companies are “not using the data” according to CEO Adrian Mardell
2 Feb 2024

Most Popular

New Volkswagen Golf 2024: facelifted hatchback icon on sale from 11 April
Facelifted Volkswagen Golf - front static
News

New Volkswagen Golf 2024: facelifted hatchback icon on sale from 11 April

The eighth-generation Golf has been given a mid-life refresh - just in time for the model’s 50th birthday
9 Apr 2024
New Skoda Kodiaq 2024 review - the do-it-all family SUV
Skoda Kodiaq 2024
In-depth reviews

New Skoda Kodiaq 2024 review - the do-it-all family SUV

The Kodiaq aims to be the do-it-all SUV for families and it largely succeeds. The driving experience isn’t the most exciting, but for a big, practical…
12 Apr 2024
Toyota Yaris vs Renault Clio 2024 twin test: hybrid supermini battle
Toyota Yaris vs Renault Clio E-Tech - front tracking
Car group tests

Toyota Yaris vs Renault Clio 2024 twin test: hybrid supermini battle

With more and more electrified rivals arriving, Toyota has given its hybrid-only Yaris a facelift. We put it up against Renault’s class-leading Clio.
13 Apr 2024