Skip advert
Advertisement

Peugeot plans range expansion plus hot versions of every model

Whole range of new Peugeot Sport models on the way

Peugeot 508 Sport Engineered concept - front

Peugeot will be expanding its model range with all-new body styles in the coming years, while every model will also get a hot version, Auto Express can reveal.

Speaking to Auto Express, Peugeot CEO Jean-Phillipe Imparato said, “I want to have a big launch each and every year in each and every region – it will be the case in 2021 and we will have something in March.”

“I’m then working on the next step of the Peugeot line-up in 2023 – I’m always feeding the renewal of the line-up in order to achieve the one launch per year strategy.”

Advertisement - Article continues below

First to arrive will be the new 308, which Imparato told us we should expect us to hear more about in March. Beyond that, there are plans to move beyond the current line-up.

“It is a question I have on the table in the coming two years,” he said. “We will have to choose one day if we go larger adding something on top, or if we go below depending on the studies we make.”

Small, however, does not necessarily mean cheap, as Imparato explained: “It could be that it’s not a question of dimension, but it could be a question of positioning. You can go below in terms of dimension but up in terms of content – that could be one of the directions we could choose.”

However, Imparato did confirm that a whole range of sporty new Peugeots are on the way, saying: “With each and every car, starting with 508, I’m aiming to put as an umbrella a performance/sporting version of the car. We will launch at the beginning of 2021 with the 508 Peugeot Sport engineered to send a message to the market.”

Peugeot’s sporty push will follow Vauxhall’s plans for electrified VXR models – as exclusively revealed by Auto Express – as Imparato revealed: “It puts something on top of our range that sends a message to the world that we don’t want the EV transition to be boring – we want to have fun even if we have CO2 below 50 grams.

“It fits at the same time the upmarket move and the message that we want to bring on electrification.

“My target is an upmarket move for Peugeot. In 2020 we sold 32% of all cars at the maximum GT-Line and GT levels. It feeds the upmarket move of the brand.”

Check out Renault's electric plans here...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Recommended

Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
28 Apr 2025
Older drivers don’t care about in-car tech, but millennials want more
Auto Express UX web developer Victoria Coquet driving the Peugeot E-3008

Older drivers don’t care about in-car tech, but millennials want more

Peugeot research reveals the size of the age-gap when it comes to connectivity and autonomous features in cars
News
13 Mar 2025
Peugeot 308 and 408 plug-in hybrids now go further with boost to nearly 50 miles of EV range
Peugeot 308 SW - front tracking

Peugeot 308 and 408 plug-in hybrids now go further with boost to nearly 50 miles of EV range

The new plug-in hybrid powertrain will be available in 308, 308SW and 408
News
26 Feb 2025
Stellantis bets big on hybrid cars with expanded line-up plan
Peugeot 5008 - badge

Stellantis bets big on hybrid cars with expanded line-up plan

Parent company of Peugeot, Citroen and Alfa Romeo won’t hedge its bets, with plans afoot to bolster HEV offer
News
14 Jan 2025

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price
BMW X7 - front

Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price

German firm’s flagship SUV could never be called cheap but it is exceptional value at £735 a month – making it our Deal of the Day for Sunday 27 April
News
27 Apr 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025