Skip advert
Advertisement

Peugeot plans range expansion plus hot versions of every model

Whole range of new Peugeot Sport models on the way

Peugeot 508 Sport Engineered concept - front

Peugeot will be expanding its model range with all-new body styles in the coming years, while every model will also get a hot version, Auto Express can reveal.

Speaking to Auto Express, Peugeot CEO Jean-Phillipe Imparato said, “I want to have a big launch each and every year in each and every region – it will be the case in 2021 and we will have something in March.”

“I’m then working on the next step of the Peugeot line-up in 2023 – I’m always feeding the renewal of the line-up in order to achieve the one launch per year strategy.”

Advertisement - Article continues below

First to arrive will be the new 308, which Imparato told us we should expect us to hear more about in March. Beyond that, there are plans to move beyond the current line-up.

“It is a question I have on the table in the coming two years,” he said. “We will have to choose one day if we go larger adding something on top, or if we go below depending on the studies we make.”

Small, however, does not necessarily mean cheap, as Imparato explained: “It could be that it’s not a question of dimension, but it could be a question of positioning. You can go below in terms of dimension but up in terms of content – that could be one of the directions we could choose.”

However, Imparato did confirm that a whole range of sporty new Peugeots are on the way, saying: “With each and every car, starting with 508, I’m aiming to put as an umbrella a performance/sporting version of the car. We will launch at the beginning of 2021 with the 508 Peugeot Sport engineered to send a message to the market.”

Peugeot’s sporty push will follow Vauxhall’s plans for electrified VXR models – as exclusively revealed by Auto Express – as Imparato revealed: “It puts something on top of our range that sends a message to the world that we don’t want the EV transition to be boring – we want to have fun even if we have CO2 below 50 grams.

“It fits at the same time the upmarket move and the message that we want to bring on electrification.

“My target is an upmarket move for Peugeot. In 2020 we sold 32% of all cars at the maximum GT-Line and GT levels. It feeds the upmarket move of the brand.”

Check out Renault's electric plans here...

Skip advert
Advertisement
Editor-in-chief

Steve Fowler has been editor-in-chief of Auto Express since 2011 and is responsible for all editorial content across the website and magazine. He has previously edited What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Skip advert
Advertisement

Recommended

Mercedes-AMG’s Porsche Taycan killer powerslides into view
Mercedes-AMG EQ Supersaloon - front
News

Mercedes-AMG’s Porsche Taycan killer powerslides into view

The new electric Mercedes-AMG super saloon will use AMG’s own unique platform, and is likely to produce 1,000bhp
18 Mar 2024
Hot Volkswagen ID. Buzz GTX to be revealed on 21 March
Volkswagen ID. Buzz GTX teaser
News

Hot Volkswagen ID. Buzz GTX to be revealed on 21 March

The high-performance minibus is likely to feature 335bhp dual-motor setup from new VW ID.7 GTX Tourer
14 Mar 2024
Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024
New Dacia Spring to be revealed in full on 21 February
Dacia Spring teaser
News

New Dacia Spring to be revealed in full on 21 February

Dacia’s budget EV will come with a new look and upgraded technology for its UK launch
19 Feb 2024

Most Popular

“MG is easily outselling Jaguar, Land Rover and Bentley combined”
Opinion - MG4
Opinion

“MG is easily outselling Jaguar, Land Rover and Bentley combined”

The wave of Chinese cars has arrived in the UK, and Mike Rutherford thinks it’s not about to stop any time soon
17 Mar 2024
Car Deal of the Day: breathtaking Lotus Emira V6 for £45k and an I.O.U.
Lotus Emira - driving
News

Car Deal of the Day: breathtaking Lotus Emira V6 for £45k and an I.O.U.

Our Deal of the Day for 15 March is a half-now, half-later plan for the last-ever petrol-powered Lotus sports car
15 Mar 2024
New Audi A5 Sportback and Avant: prices, specs and info on sleek new compact execs
New Audi A5 Avant - exclusive image
News

New Audi A5 Sportback and Avant: prices, specs and info on sleek new compact execs

The new ICE and hybrid Audi A5 is due by year’s end in hatchback and estate forms
15 Mar 2024